The Mobile First Design: Why Working Backwards is the Best Practice

/in /by

There’s a trend going on in web design, but a trend may not be the best way to describe it. Mobile first web design is starting to become the status quo for web designers and app engineers.

In the past, due to more processing power desktops had their very own interfaces. But now, as more and more people migrate towards smartphones and away from laptops/desktop PCs, mobile designs are naturally drawing more focus and attraction.

Let’s take a look at this new “backward” approach to web design, and why you should heavily consider using it when you build your next app or website.

 

1. Everyone is on Smartphones

If you take a look at the statistics, you’ll see that far more people are accessing the web through smartphones rather than actual PCs. 1.2 billion people, to be exact. And 25% of those people access the internet exclusively through a mobile device, meaning they will probably never see or access the PC version of your website or app.

The reasoning behind this is because smartphones are cheaper on average, and more convenient. Why bother using a laptop when you can do almost all the same activities on a piece of equipment that fits in your pocket? This is the number one reason why mobile website design is on the rise.

 

2. Prioritizing a Mobile Design First Means It’s All Uphill from There

Often, you and your team will have the most energy and initiative when first starting on a project. Thus, if you use all of that fresh motivation on tackling the hard part of web/app design first, it’s only going to get easier from there.

Designing your app or website to work correctly and beautifully on smaller devices with less processing power will be a challenge. But, once completed, you can brainstorm ways to make it more robust on a bigger device, rather than worrying about watering it down and cutting out features.

While this theory clashes with the more common trend of graceful degradation, it goes hand in hand with another web design trend gaining steam, responsive web design.

By combining mobile-first design and responsive web design, you can target specific viewport sizes and devices with media queries and search engine optimization to selectively offer new styling for your UI/UX as the size of the consumer’s viewport increases.

You can add a new mobile layout as you see fit, based on your query results. All you have to do is structure your media queries from small to large, rather than the other way around.

 

Stay Ahead of the Game

Graceful degradation is yesterday’s web design strategy. With so many people continuing to migrate to smartphones, it only makes sense to start from there and work your way up to larger viewports with a   strategy.

In this case, you can stay ahead of the game by following the herd. Give your most massive consumer base the brunt of your time and attention, and worry about scaling up after you’ve perfected your mobile design. You’ll be thanking yourself later.

 

Why Hiring Local Web Designers is Ideal for a Startup

/in /by

Every good startup needs a website, and they need that website to look good. With the prevalence of Internet-based marketing and services nowadays, it’s essential to have a functional, attractive site if you want to get your name out there and compete in your market. Whether you repair roofing or plan weddings, your customers want an online access point where they can learn about your services and pricing.

But should you go with a non-local web designer or a local one? After all, it is more convenient to hire over the web. Even so, there’s an argument to be made that hiring local will bring you much more benefit for a slight sacrifice in convenience. Let’s take a look at a few reasons hiring local web designers is your best move as a startup.

 

1. You’ll Save Money

Without having to sacrifice quality, for the most part. See, most local web designers are just starting out and don’t have the budget or credentials to try to compete with huge online companies. So they take out local ads and advertise their custom website design services at lower prices than other companies.

They may not have the experience under their belt, but they’re quite often very well educated in their craft and more than capable of producing satisfactory results for you.  You might even see the same web designer offering much higher prices just a few years down the line.

 

2. Better Communication

There’s often an artistic quality to web design that can be hard to communicate through technology. Not only that, but it can be hard in general for a web designer to fully understand your instructions unless you’re there to guide them before during and after. When it comes to why choosing a local designer is important, a key consideration is the accessibility of communication. Over email, you might get the mistaken impression that they understand what you want, but in person, you can better guess their level of understanding. With local web designers, the option to regularly meet in person to discuss any edits or concerns is fully available to your company.

 

3. You Can Weed Out Fakes

If someone doesn’t have as much experience as they pretend to, there are some warning signs you can look for in real life that won’t show up over email. For instance, if they don’t have any real feedback for you when it comes to the goals you have for your website, they might be too inexperienced to get the job done.

One of the benefits of hiring local web designers and organic SEO services is that these designers often have less experience, yet equal skill to more experienced designers. What you don’t want is somebody doesn’t even have enough experience to get the job done. In-person meetings are the best way to assess this.

 

Getting the Right Web Designer

Hiring local web designers is superior to hiring online for many reasons. You can better communicate your objectives, get a better price, and weed out any pretenders with in-person meetings. You might be tempted to go with the option that offers more convenience, but when it comes to pinching pennies and making the most of your limited startup budget, going with local talent is a smart move. Just be sure to think strategically about your business’ goals and know the process of hiring and not getting burned.

3 Attributes Every Web Design Company Should Have

/in /by

The web design industry is a very unique one. It takes a particular set of skills that you might not expect in order to succeed. The success of your web design company depends on all your employees having the right qualities and being able to mesh well with each other.

The best web agency in San Francisco knows that success in this industry is almost entirely mental, and has devised a comprehensive list of things they need to have in place to facilitate success. Here are 3 attributes you should strive to have if you want to give your business the best chance for success.

 

  • Adaptability

 

This is a crucial ability that you need to have as a web design company. You want all your employees to be able to adapt to things on the fly and go with the flow. Web design as an industry is constantly changing and taking new directions, and it’s up to the top custom website design companies to change with it. Trends are ever-evolving, and sometimes you might need to switch lanes even when things are going well. That’s how you can stay ahead of the curve, rather than following the leader.

 

  • A Deep Understanding of User Experience

 

As a web design company, your job is to create the most attractive user experience possible for your customers. In order for you to do this, you need to really be entrenched in the mind of the user and see what they see.

For you to create a successful inbound marketing plan and get a high conversion rate, you need a deep and thorough understanding of the user experience. Only then will you be able to tailor your plan in a specific way that brings your client the best results. In this fashion, it is vital to understand how to improve your websites user experience.

 

  • Cross-Functional Skills

 

Whether you consider your company more adept at developing or designing, you need to be proficient in both. Oftentimes clients are going to need both services from you, so you need to be able to deliver whatever they ask. Just being talented at design won’t cut it if they also require some developing as well. In fact, most of the time you will need to do both interchangeably. It is extremely important to understand web design skills and experience for your company to thrive.

Having the ability to handle the needs of your client fully will give you a big leg up on other companies that only offer one service or the other. Do your best to have a complete balance of skills at your disposal, without sacrificing quality of course. By being a jack-of-all-trades and rounding out skillsets, your web design company is properly positioned to be both successful and competitive.

How to Succeed

It takes a wide variety of attributes to succeed as a web design company in 2018. You need a team of people who possess all the right skills required to satisfy your clients. In addition to having a deep understanding of the user experience and the ability to adapt, you also need to have web development skills as well as web design skills. If you can put all these pieces together, you should be able to enjoy a lot of success and dominate your competition.

 

Website Planning Process Guide with Marketing Intact

/in /by

When it comes to redesigning an old, clunky website or launching a brand-new website, there’s a process that takes your website from a clear concept to a fully-functional, interactive website: the website planning process.  Whether you’re doing this in-house or hiring a digital marketing agency, having a website plan in place can help eliminate unnecessary headaches down the line, resulting in optimized, effective web design.

 

The Website Planning Process

The website planning process involves understanding and deciding what combination of factors and tactics can go towards designing and developing a website that draws qualified traffic and helps boost your business’ online standing and authority among your competitors. Here at Zenden Design and most digital marketing agencies, the custom web design planning process involves the following steps:

 

Define your Goals

The first and foremost step to an efficient website planning process is to understand what you’re trying to achieve through your site. Even before you set out to look for prospective digital marketing or web design agency to work on your website, you need to assess for yourself why exactly you need your website. Prepare a brief that details these aspects such as:

– The primary goal of your website: Is it to drive sales for a product(s)? Is it to promote or generate buzz for an upcoming product launch? Is it to generate a revenue stream for a future endeavor?

– Your brand’s identity: This is about how you want to present yourself as a business to your audience: modern, traditional, professional, informal.

– Your primary and secondary audience: Define your ideal customer/site visitor: what are their demographics and characteristics?

– Your competition: Who are the major competitors in your niche, and what aspects of their websites do you like or want to do better than?

Going in armed with all the above information will smooth the rest of the process leading up to the website launch. Your website agency can use this information to lay out the rest of the design roadmap with more accuracy and specificity.

 

Discovery

With the project timeline and milestones mapped out and the contract put in place, this is the phase where you convey your vision and goals of your website to your team. This is where the brief you prepared beforehand comes in handy. The team then brainstorms and collaborates to come up with a final creative plan/brief that will serve as the basis for the rest of process.

 

Sitemap and Information Architecture

In this phase, your team maps out how the information on your website will be structured: in other words, the sitemap is developed. The sitemap is a tree-like structure that decides the hierarchy of the pages on your website, while the templates and layouts for the pages and the page flow. This is the more creative aspect of the website planning process, where you and your team can fully decide on how to customize your site to both your brand and your customers’ needs.

 

Content Gathering

Once the sitemap is in place, it’s time to decide what content will be populated on each page. This includes deciding what information customers or visitors will expect on each page, potential calls to action and other user experience (UX) aspects.

 

Website Style and Branding

At this stage, if you’ve already defined your goals and vision for the website, your team can then use it as the foundation to strategize the visual feel and the identity of your website: from the UX, color scheme, imagery, fonts, graphic styles. However, for clients that are unsure about what direction they want their website to go in, the team uses this stage to research the market and the competition in order to define the potential goals and vision for the site.

 

UX and Wireframing

This is a crucial phase where the team defines and maps out the actual experience the user will have while interacting with the website. Not to be confused with UI (user interface), UX involves developing wireframes for the entire website that defines how the customer/visitor will achieve their end-goal of visiting the website: from the order in which they navigate the pages and the actions they’ll need to take.

 

UI Design

With your content and wireframes set, this is the phase where it all comes together, with the style guides defining the overall look of the website through the fonts, colors, and images while the wireframes providing the foundation for the overall structure of the website. At the end of this stage, your website is nearly ready.

 

Design and Content Integration

Usually called the “beta-stage”, you’ll be provided with a beta or test version of your website that you can use to ensure and ascertain that everything in the website is working as it should. Use this stage to find any bugs or changes that need to be fixed/implemented before your website goes live. You can also use this phase to set up the website’s databases (if needed) and integrate the final content into the website.

 

SEO and Marketing Tactics

This isn’t a distinct phase by any means; in fact, it’s one that runs parallel to the entire process. Every step of the planning process should be finalized with the aim to make the site search-engine friendly.

The website planning process doesn’t have to be complicated: it’s just a matter of going into the process already armed and prepared with a clear vision of what you need your website to achieve. From there, it’s a matter of trusting your team/agency to translate that vision into reality through a carefully structured roadmap that is built around your website’s goals.

 

 

Top 5 Reasons Why Your Business Can Benefit From Custom Website Design

/in /by

Creating an online presence for your business is the best way to spread to make your products and services quickly discoverable by consumers while spreading your brand awareness. Therefore, your website should project a professional image that shows your clients, customers, and partners why they should do business with you over your competitors.

With custom web design, your website will be designed precisely for your brand, and your visitors will walk away with an excellent first impression. Therefore, hiring professional web designers to create a custom website for your business is a smart investment that will strengthen your brand awareness.

What are main benefits of custom web design?

 

1. A unique look that matches your unique brand

 

Web design creates a solid foundation to highlight the sophistication and uniqueness of your business. For instance, if you’re selling complex products in different product categories or SKUs. You may not be able to find a pre-built website template with the design and functionality you need. With custom web design, you can rest assured that you’ll get what you want, exactly how you want it.

 

2. Adaptability

 

One of the main advantages of custom websites is that they build up the longer they are live. As your business changes and increases so does your custom website. Professional web designers take your long-term goals and plan to understand what add-ons, tools and website solutions you may need in the future. This process makes it easy for you to make all the necessary changes and you can rest assured that your website will stand the test of time.

Moreover, custom web design helps you create a relationship with professional web designers. They can help your website grow because they are always ready to help whenever you want your site to do something new.

 

3. Differentiate your business

 

Besides improving your business, custom web design can also help you make a lasting impression on your visitors. A custom website gives you the edge you need over millions of sites that are competing for the same customers. With web design, the first impression will always be enough, and you don’t have to worry about your competitors legally buying the same template.

 

4. Customer focused

 

Expert web designers will build a good custom website with your services and target audience in mind. Besides highlighting your crucial service areas, your custom website will also be designed around how you want your target audience to engage with your brand. This will provide a better understanding of your products and services and encourage your customers to participate with your brand.

 

5. Search engine friendly

 

With custom web design, your website is built with enhanced user experience and search friendly code. Professional web experts use efficient and proven development platforms which increase exposure to search engines and help improve page rankings.  

A good website should showcase your unique brand, services, or products. Therefore, a web design that reflects who you are and your plans are the best way to represent your unique business. Think strongly of a hiring professional website designer, they have the ability to bring your idea to life.  

6 Effective Website Design Tools for WordPress

/in /by

WordPress is the single most popular open-source system for managing the content you put out there. Over 75 million different websites use it. Some of the most traffic-heavy blogs on the internet are based out of WordPress.  

The fact that WordPress is free has allowed thousands upon thousands of users to try their hand at creating an effective website design page, often with decent success.

Not only is it incredibly reliable and easy-to-use, but WordPress also has the added advantage of offering thousands of different plug-ins for its users to play around with. No matter what your goal is, there is a WordPress plug-in out there that can better help you achieve an effective website design.

Indeed, when it comes to WordPress, you don’t even need professional skills to achieve professional results. Ask anyone who is currently taking advantage of the web design plugins on WordPress. Web design has long been solely handled by those who have been specially trained in it, but WordPress has changed the game forever with its plugins.

Let’s take a look at 6 plug-ins that WordPress offers right now which can help you create an effective website design that reflects the quality of your content.

 

1) TablePress

Already sitting at more than 500,000 downloads, TablePress is the perfect plug-in for adding tables to your page. You can create your own beautiful table and manage it with ease. You can even embed your tables into things like text widgets, posts, and pages.

No coding is even required because TablePress allows you to edit your tables within a spreadsheet-type interface. You can also evaluate formulas and other complex data within specific tables.

 

2) Visual Composer

As the number one page-building plugin on WordPress, Visual Composer puts control entirely into the hands of its user. This plug-in allows you to create a custom page by using a drag and drop builder. You don’t even need to know programming at all to use it.

 

3) Beaver Builder

Another drag and drop builder for effective website design, Beaver Builder works at the front end your WordPress website. No more struggling with shortcodes that confuse you, or writing lengthy HTML scripts. Building a professional and beautiful WordPress page is made extremely easy with this plug-in.

 

4) WPTouch Mobile

Want to cater to your mobile users? This plugin is perfect to optimize a website for viewing on a mobile device. WPTouch Mobile adds a mobile theme to your website automatically for users who visit it on a mobile device. It’s recommended by Google as well, and using this means you won’t have to give up your SEO page ranking on Google search by having a mobile option for your page.

 

5) WP Retina 2x

The only plug-in to provide full-size retina images for your page, this one is great for photographers. It displays and creates the images files that are needed by high-DPI devices. A website will show up as completely crisp and clear no matter the device used.

 

6) Elementor Page Builder

If high-end page designs are what you’re looking for, Elementor page Builder has them in spades. With immediate page load and quick edit, you can see your edits happen in real-time as well, without the need to go into preview mode.

 

7) Creating the Best Website

WordPress can be challenging to navigate at first if you don’t know where to look for plugins. When it comes to creating an effective website design, the plugins featured here today are some of the top WordPress plugins. They’ll help you go a long way towards developing the webpage of your dreams, without having to hire any coders or programmers.

 

3 Benefits of a Web Agency for Your Business in San Francisco

/in /by

Silicon Valley is the heart of technological innovation in America. Sure innovation happens elsewhere as well, but nowhere else in America are there so many smart business people grouped together in one city like San Francisco. The city by the bay just keeps churning out hot new prospects in the start-up industry and other entrepreneurial endeavors.

Thankfully, the high concentration of tech geniuses means it’s now easier than ever to find something like a web agency in San Francisco for your business. Having a web development agency take care of your online presence is a lot more effective than trying to do it yourself.

Even if you have no idea what you’re doing when it comes to web development trends, it’s very likely that a web agency will have some tricks up their sleeve and connections in places that you do not. Indeed, hiring a web agency in San Francisco is one the best things you could do for your bay-area business.

Let’s take a deeper look at this, and investigate 5 different reasons why trusting the pros is the way to go.

 

1) It Covers All Your Bases

As stated above, even if you think you know what you’re doing or you have a small team of people who think they can handle your website, professional web agencies just have more resources. While you might have a team of 3-4 people, they have dozens of heads they can put together, each with a wealth of experience in specific categories.

When it comes to managing your web project, you don’t want people who dabble in a bit of everything, you want a specialist in every area that you’ll be working in. Also, they will be able to provide you with web copy tips to create a better website.

For example, if you want your site to be mobile-friendly, that could end up affecting things like your layout. You might also need to move things around to best optimize your marketing strategy.

With all these moving pieces, you’re going to want an expert in marketing, an expert in coding, and an expert in design at the very least. Being part of a web agency in San Francisco is key. They will be well practiced in working with and collaborating with other team members.

 

2) Flexibility

In general, agencies are a lot more flexible than in-house teams. They can work with your in-house team as well to complete the bulk of the workload in the beginning.

You can then use your in-house team exclusively for taking care of updates and other maintenance, rather than being locked into a contract you might end up overpaying for.

 

3) Experience is Huge

“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.”

Professional web agencies have seen it all, and they know which mistakes to avoid. Rather than test your luck with a trial-by-error process, why not skip the hardship and go straight to what works?

Collaborating with a web agency is guaranteed to slash the amount of time you spend fixing stupid mistakes and get you to your goals much more quickly. An agency can also help you get creative with your website. You will be able to craft a better ‘About’ page so that it stands out.

 

Hiring the Right SF Web Agency

Hiring a web agency in San Francisco is your best bet if you want to achieve your full potential as a business. Not only are they likely more experienced than you, they have a lot more resources at their disposal and can provide a fresh new take on your website that before long could see you reeling in massive amounts of traffic.

A website builder vs web designer will not give you the luxury of creativity with your project. It might cost a bit more in the beginning, but over the long-term working with a web agency in San Francisco is sure to increase your chances of success.

Small Business 101: Website Builder vs Web Designer

/in /by

Comparing: Website Builder vs. Web Designer

These days, a website is an integral part of the small business’s process. It’s how you get your name out there so that you can access a broader range of customers. Having a sleek looking website demonstrates to people that your company’s goods or services are professional and valuable to them. This is important to note mainly because there have been many changes to web design in 2018. So this leaves you with a tricky decision: website builder vs. web designer. Each has their pros and cons so we will outline them so you can see which option might be better for you.

 

 

Website Builders

You may be wondering what the difference between a website builder vs. web designer is? These days there are plenty of website builders out there like WordPress, Squarespace, etc. Primarily, if you can use Microsoft Word or Powerpoint, you should be able to use one of these just fine. They feature a range of customizable templates and allow you to merely arrange and drag and drop your info in a relatively short amount of time. There is a limit to how much customization they permit, but they give your site a professional look and feel.

 

Pros:

Cost: most web platforms charge a domain fee and service fee and can cost as little as $150 per year.

Easy to Edit: If you need to update your information, change a photo or simply add a few words to the description, you can do it without outside help

Quick: most people can set up a pretty solid website in 10-20 hours. If you can set a few days aside, you can be done in no time at all

 

Cons:

Limited:  You only have a relatively narrow selection of options, and you have to sacrifice on getting the exact look and feel of what you want

Generic: it’s quite easy to tell which sites have used a template and which haven’t

Time-consuming: Keeping on top of your website and running your business can be a lot of work

 

A website builder vs. web designer is a good match for those who are establishing a new blog, business or organization without a real audience/customer base yet. It is a good idea to start with a website builder, but once you have a customer base, you should consider investing in a web designer.  It is good for having something for people to go to get a little more information about you, but don’t expect anyone to be “wowed” by it.

 

Web Designers

Working with a web designer allows you to get a truly unique feel for your website. They build things from the ground up so that your site will have that professional sheen to it. In particular, they are essential for businesses looking to scale. If you have an idea that you think will grow over time, then it is better to build something from scratch.

Pros:

– Truly customizable look and feel  

– Able to scale and integrate into a more significant platform or be a more extensive

– Higher security and usability

– Built-in SEO framework

 

Cons:

Cost: web designers will typically run for between $7,000 to $10,000 that’s not a small figure for a new enterprise

Outside help: your designer should make it reasonably easy for you to make minor changes, but until you have an in-house company tech wizard, you’ll have to have someone else make the big ones.

Overall, web designers are useful if you have enough start-up capital and are trying to pitch an idea to some investors. Also, they are ideal for businesses with an established audience looking to grow. They are perfect for those who wish to keep up with the latest website trends and advancements in marketing. A website builder vs. web designer, will not give you the creative freedom your business might need.

 

 

Making the Right Decision for Your Business

Making the right call for a website builder vs. web designer doesn’t have to be too complicated. All you have to do is think about your company’s goals and decide which is the best choice for your business.

The Perfect Bounce Rate Formula: 5 Ways to Improve Your Site’s Conversions

/in /by

Improve Your Website Conversions

Website traffic is one of the top goals of every website on the planet. That goes all the way from CNN to Facebook to your own site. The problem is that as a business you can have all the traffic you can possibly imagine, but without conversion, it doesn’t mean a thing. This is what experts refer to as a bounce rate or the number of users who move away from a website after only viewing a page. Instead, what you are looking for is conversion. You want to keep your users on the site longer so that you are more likely to sell your product or service. With our bounce rate formula, you’ll have the best five ways to increase your website’s conversion rates and get the results you are looking for.

 

1) Improve Your Content

With a lot of SEO content, it is pretty cookie cutter. No matter the topic, it all seems like the same piece of writing. Worse than that content creators get lazy and their writing is filled with all kinds spelling and grammar mistakes. It doesn’t have to be a masterful prose, but make it interesting and make it scannable. Use bullet points and pictures while also focusing little on design.

 

2) Avoid Pop-ups

This should be automatic. There are many reasons why people block ads.  As a user, you hate them. Even a good website with valid intentions such as preventing people from using ad-blockers are also driving customers away from the site. Pop-up ads are annoying. It’s simple. It doesn’t matter what they are for, people don’t want to see them and will avoid your page if it even has just one.

 

3) The Right Call to Action

So many pages end with a phrase similar to “so if you like what you saw, then buy this now.” That is so boring. Your CTA is the moment where you actually have the opportunity to convert so tailor it to your site. For example, if you are selling travel packages then it needs to be something like “start your next vacation today.” A little creativity goes a very long way. Use some interesting web copy tips to make your site stand out.

 

 

4) Improve Your Brand Story

It doesn’t matter what your product or service is, there is a story behind your company and likely it is an interesting one. Whether you are a first generation immigrant to this country or accidentally tripped over a pair of shoes and fell in love with a certain design, it doesn’t matter. Customers aren’t really just buying your product, they are buying the narrative. Have some interesting about page ideas? Add it to your website and tell your story! Starting a business is a very interesting process and lets your audience hear a small part of it!

5) Attract the Right Audience

Bigger isn’t necessarily better. Of course, it would be great if millions of people of all types used your good or service, but that’s not how things work. You need to target your customers specifically. This means looking at your analytics. Who is visiting your site? What time of day? Do you have any demographic or location information? Also, this can help you not only target your market but also better tailor your product to suit the needs of the customers you want to attract.

 

Take the Time and Do it Right

Reducing the pesky bounce rate is no easy task. It takes patience, analysis, and time. But if you do your homework and you will watch those numbers go down, the average session time on your site increase, and best of all, your conversion rates jump. So be sure to follow this great bounce rate formula and you’ll be on your way to online success!

 

5 Latest Website Trends and Advancement in Digital Marketing

/in /by

With 2018 already in full swing, now is a good time to consider digital marketing developments in terms of the latest website trends. Certainly, 2018 promises plenty of new experiences, with the development of technologies such as machine learning, virtual reality, and voice all very much in evidence in website designs. Please read on, as we look at some of the latest website features that came in with 2018.

1) Better Animation 

Advancements in technology mean that popular web browsers can handle animations much better. Animations used to be flashy and irritating, not to mention distracting. Already with us, 2018 ushers in a new era of subtle and useful animation in latest website trends.
Expect to see scroll-triggered animations and even animated logos as one of the latest website trends. The scroll-triggered animation is in vogue and as it does not need huge chunks of data to download to the device or browser.
Used creatively, scroll-triggered animations not only appear intriguing to the viewer, it helps show off your service or product. Moreover, when properly structured, coded, and applied to the design of your website, it helps your branding and gives your company the edge over competitors. Visitors stay longer to watch the display, and that’s great for SEO too.

2) Variable Fonts 

Variable fonts are going to make a big debut in 2018 in terms of latest website trends. New variable fonts are a new font format offering unprecedented flexibility, which enables web developers to tailor character width for the many different screen sizes and multiple languages. Certainly, one to watch with latest website trends in mind.

3) Latest Website Trends in Virtual Reality Video Space

Last year, we witnessed greater activity in virtual reality video on websites. We also saw a rise in services and apps that make video creation easier. This year will see virtual reality video take website development to new heights. Visualize 360-degree videos and interactive video creation.

4) Artificial Intelligence 

Chatbots and voice user interfaces – also called conversational UIs – were among the latest website trends in 2017 and are certain to have even bigger changes to web design in 2018. While it is true that in terms of latest website trends, many chatbots and UIs are not yet AI based, this is a logical progression in the near future.

5) IoT in the Latest Website Trends

The Internet of Things (IoT) is the term used for enabling technology to connect apps and devices to the internet. Websites will certainly be using IoT technology. You can expect to see IoT interfaces on websites that allow you to interact with smart devices. A smarter website means a more complex backend, but a perceptive web developer will get you connected and create an interface that is straightforward to use. All aboard the Internet of Things!
Not quite “Breaking news”, but there is much going in website developments, and latest website trends will continue to evolve and change the way we use the internet. Effective SEO and different types of backlinks in website creation and maintenance are going to remain significant.