SEO basics 101: 3 types of backlinks you should be using

How to use backlinks for SEO

Whether you are new to marketing or speak SEO better than a second language, backlinks can be a tricky thing to understand. Backlinks are essentially references from one website to another. Generally, they come from larger, more established sites and prove to Google (and a broader audience) that the content on your website is valuable. To get the most of your platform and truly maximize your audience, be sure to start utilizing these three types of backlinks.

1) Guest-posting

This takes a little bit time and research but is one of the best ways for you to grow your site. Let’s say you are in the tech niche and sell a particular product. Big names like Techcrunch or CNET are places where many goods to find out information about new technology. Writing a guest post here, not only opens you up to organic traffic but also shows a connection between your website and one of these names make it look important to search engines as well.

A little bonus note. Just a link to your webpage doesn’t have a major impact on your SEO. One of the best ways to get the most out of your guest post is to create an infographic that links to your site and also optimizing the infographic for search engines.

2) Social Media

Social media is incredibly important in determining web traffic and it is becoming a very competitive game. Just one example is the social media influencer niche where spending has grown from 1 to 2.4 billion dollars in just a year.

Influencer marketing is becoming a growing trend. A social media influencer is someone who will soft-sell your product on their social media and everyone from celebrities to YouTube stars are getting in on the act. If you can create your popular channel and content, you can have the ability to tap into an increasingly growing audience of potential customers.

It doesn’t matter what your product or service is, create interesting content and more than anything encourage interaction. It doesn’t always have to be for sales, the most important thing is the engagement that ultimately leads to higher conversion.

3) Directory Links

When most people are searching for things, they are looking for a particular item in a particular place. As much as you want to the page ranked search item on Google, it doesn’t help you if you have a bunch of views from halfway around the world where you may not be able to deliver your item or service.

Instead, you can work with high-quality niche directories. Best of all, many of these do not require you to pay for a submission. For example, if you are a restaurant, you can get listed for free in Wikitravel which is one of the first things many people consult when they are on the road.

It Takes Some Time and Patience

Unless you are lucky enough for something to go viral, proper SEO takes time. If you put in a little time each day, you can watch audience grow. It’s all about following the right steps and making sure you create a platform that people will want to visit. There are many more backlinking strategies that work, but these are the most effective if implemented correctly. If you manage this, you are guaranteed success.