SEO Audit and Competitive Analysis
A Complete SEO Audit & Competitive Analysis
For clients with existing websites our team will complete a SEO audit & Competitive Analysis to ensure there are no errors or limitations on the website. If we deem your site is due for an overhaul and redesign we will make professional recommendation to transfer to a Open Source Content Management System (CMS) that suits your business best.
What we look for in an SEO Audit
Primarily we are interested in the way the HTML code is displayed for search engine spiders. By looking at the code, i.e. page titles, meta tags, heading tags, etc. we can determine where we can make improvements and suggest strategies.
We will also assess site structure to ensure the architecture of the website has the ability to be indexed properly, pages are linking appropriately and that there are no broken elements on the page. This assessment is also used to determine the quality and quantity of existing web content, We are looking for content that effectively uses keywords and provides information that is accurate and engaging.
If there’s anything that SEO’s can be assured of, it’s that things will change tomorrow, that things will change next week. – Rand Fishkin
What we look for in a Competitive Analysis?
We want to determine how saturated the online market is for certain industries, while simultaneously creating an edge over your competition. We want to ask the following:
What are your competitors doing?
What are you users searching for?
What gives you the unique business edge?
Why should consumers choose you?
Researching the competition gives us the opportunity to create a different, yet more effective strategy. We don’t want search engines to bypass your page because the content and strategy look similar to a competitor. By researching keyword competitiveness we can target “low hanging fruit” for secondary and tertiary pages which builds a strong theme throughout the site.