Custom Sporting Goods eCommerce Development

The birth of Megabass in the U.S. is the stuff of legend, involving a cross-country trek in the early 90’s, in which the Megabass designer/CEO Yuki Ito challenged pro staff of local stores and area pros to one-on-one fishing duels. The rules were simple: if Yuki Ito won, the store had to buy his lures; if the U.S. angler won, then Yuki had to buy local tackle from the store. This “put your money where your mouth is” approach, combined with the quality and flat out fish-catching ability that was evident in Yuki’s handcrafted Megabass equipment, succeeded in convincing stores to take on this premium imported tackle.