MARKETING & BRANDING
Video Marketing: Why You Need It in Your Marketing Strategy
The digital landscape is an incredibly competitive market, with new content being uploaded every minute. It can be incredibly difficult for a business to break out of the search results page and attract customers without the right marketing tactics. Video marketing is increasingly becoming one of the primary ways that website visitors like to consume their information and formulate opinions of a company, which means it’s an essential element to have in your marketing toolkit. When it comes to improving user experience and generating new leads, video marketing should be your new best friend.
Captivate Your Audience
From product demos, webinars, company stories, and ad campaigns, videos are an easy way to snag a visitor’s attention and develop effective content marketing. Not only are videos naturally much more visually appealing than a block of text, but research has also shown the human brain actually processes information presented in video format significantly faster than in any other format. Additionally, most people retain information in a visual format, which means video is the way to go if you want your message to stick.
Optimize for SEO
Search engine optimization (SEO) is the process of making sure people find your brand and your content by using the right tactics. Videos are a great way to boost viewer engagement, ultimately driving a person to visit your website and examine your products or services. As the world’s most popular gatekeeper for online content, Google’s algorithms actually prioritize pages that contain videos because they tend to foster better user experience. There are a few ways you can make your video content more SEO-friendly as well, including:
- Adding titles, subtitles, and descriptions
- Creating high-quality thumbnails
- Limiting videos to under two minutes
- Transcribing the audio
These tactics will help ensure that web crawling bots are able to accurately categorize your videos and present them when people search for relevant content.
Keep Users on Your Page
While a website visitor might get tired of reading your blog after just a few sentences and back- click out of the page, videos have been proven to captivate audiences for a much longer period of time. In fact, videos are the #1 type of content for the amount of time consumed by visitors, meaning your brand’s marketing plan will have a huge gap without them. It’s important to remember that the videos you produce should offer some type of entertainment or educational value to viewers, as opposed to a sales pitch. This will help build your company’s industry expertise and recognition as a reliable, trustworthy source of information, which ultimately helps improve your conversion rate optimization.
Easy Social Sharing
In the age of social media, user interest and social sharing are crucial. Many brands live and die by their social media presence, and videos are a key component to their projected success. Regardless of the social platforms your company uses the most, whether it be Facebook, Instagram, Twitter, or LinkedIn, video is shared significantly more often than text or visual content. Make sure you’re giving people what they expect to encounter when they open up their social media, which is content that is short, sweet, and right to the point.
If you’re looking for a solid return on investment, look no further than video marketing. Zenden is an experienced source for video marketing services that will help get your business noticed.