5 Assets of a Responsive eCommerce Web Design for Your Retail Shop

In 2016, online sales accounted for nearly 12% of total retail sales for the entire year for a total of $400 billion. That number is quickly growing which is why more and more businesses are turning to e-commerce. Even if you do not sell products, there are many reasons why you might want an e-store from selling merchandise to maximizing the efficacy of your online platform. At the end of the day, the best stores feature a highly responsive e-commerce web design and here are our top tips to help you achieve this!


1. Compatibility

These days, everyone has a smartphone in their pockets. So if you have to focus, be sure your site is designed to work well with mobile. That said, many consumers still purchase things exclusively on their computers. With responsive e-commerce web design you ensure your website works with all sizes and systems. It’s not difficult. The three main platforms are desktop, mobile, and tablet. If you have this figured out, then you’ll be good to go!


2. Navigability

Responsive e-commerce web design is all about seamlessness. You should smoothly flow from one page to another to the shopping cart and through the checkout process. Everything needs to flow naturally with search compatibility. When you are discussing with your e-commerce web design company about the different programming languages for web development to find the one that works best for your needs.


3. Page Loading Time

When you are going through the website planning process, this is one of the most important things to consider. If your web page loads slowly, then you are going to lose your visitors. Not only that, Google and other search engines test how quickly your pages load. The quicker they do, the higher they appear in Google’s search ratings so be sure your site is optimized accordingly!


4. The Right Responsive Website Templates

Fortunately, you do not need to do all of this from scratch. Most sites run on variations of different templates. Take a good look at some of your favorite online stores. This will help you settle on the best e-commerce website design look for your needs. Remember that simpler is usually better.


5. Get the Best Images

You need big, crystal clear images. What you are trying to do is draw the eye to your page and in particular the call to action. The right e-commerce website design does just that. With the right photo, your audience can be sold in just a few seconds on whatever it is you are marketing. Take advantage also of backgrounds to market your products. Overlays are a simple way of boosting an item’s appeal!


The Advantages of Responsive E-commerce Web Design

Responsive e-commerce web design is all about making the shopping experience simple and satisfying for your customer. When you achieve, you’ll not only increase your conversion rate but have the best form of free advertising— word of mouth. So consult with a ZenDen web designer today to find the best layout to pave the way for your company’s success.

Why Hiring Local Web Designers is Ideal for a Startup

Every good startup needs a website, and they need that website to look good. With the prevalence of Internet-based marketing and services nowadays, it’s essential to have a functional, attractive site if you want to get your name out there and compete in your market. Whether you repair roofing or plan weddings, your customers want an online access point where they can learn about your services and pricing.

But should you go with a non-local web designer or a local one? After all, it is more convenient to hire over the web. Even so, there’s an argument to be made that hiring local will bring you much more benefit for a slight sacrifice in convenience. Let’s take a look at a few reasons hiring local web designers is your best move as a startup.


1. You’ll Save Money

Without having to sacrifice quality, for the most part. See, most local web designers are just starting out and don’t have the budget or credentials to try to compete with huge online companies. So they take out local ads and advertise their custom website design services at lower prices than other companies.

They may not have the experience under their belt, but they’re quite often very well educated in their craft and more than capable of producing satisfactory results for you.  You might even see the same web designer offering much higher prices just a few years down the line.


2. Better Communication

There’s often an artistic quality to web design that can be hard to communicate through technology. Not only that, but it can be hard in general for a web designer to fully understand your instructions unless you’re there to guide them before during and after. When it comes to why choosing a local designer is important, a key consideration is the accessibility of communication. Over email, you might get the mistaken impression that they understand what you want, but in person, you can better guess their level of understanding. With local web designers, the option to regularly meet in person to discuss any edits or concerns is fully available to your company.


3. You Can Weed Out Fakes

If someone doesn’t have as much experience as they pretend to, there are some warning signs you can look for in real life that won’t show up over email. For instance, if they don’t have any real feedback for you when it comes to the goals you have for your website, they might be too inexperienced to get the job done.

One of the benefits of hiring local web designers and organic SEO services is that these designers often have less experience, yet equal skill to more experienced designers. What you don’t want is somebody doesn’t even have enough experience to get the job done. In-person meetings are the best way to assess this.


Getting the Right Web Designer

Hiring local web designers is superior to hiring online for many reasons. You can better communicate your objectives, get a better price, and weed out any pretenders with in-person meetings. You might be tempted to go with the option that offers more convenience, but when it comes to pinching pennies and making the most of your limited startup budget, going with local talent is a smart move. Just be sure to think strategically about your business’ goals and know the process of hiring and not getting burned.