Top 5 Must Have WordPress Plugins for a B2B Company

These days, WordPress is one of the top places to design and host a website. With its easy to use templates and great metrics for analytics, it’s no wonder why it’s so popular. If you are operating a B2B through WordPress, you have already probably taken advantage of some of WordPress’s great built in features. However, the following must have WordPress plugins will take your web game to the next level!

1) Yoast SEO

If you haven’t heard of Yoast then you probably shouldn’t even be operating a B2B. Whether you use the software or not, Yoast is a great source for information about SEO, PPC, and everything needed to make the most out of your online platform.

The Yoast Plugin is absolutely essential. It measures your SEO data and helps you appear higher in page rankings so your business comes ahead of others.

2) W3 Total Cache

W3 is another great tool for SEO and great to have in your arsenal. But it’s real strength is at speeding up websites. This is particularly important for media-heavy sites with a lot of photos and videos. It helps pages load and render faster so your target audience can engage with your content quicker, which is one of the most crucial components of conversion.

3) Redirect

Redirect is free plugin helps you manage redirect errors along with making it easy to add redirects for 404 errors. You want people to easily get back to your site and back on the right track. It also keeps track of all errors so you can see if where there might be a pattern. You can manually add redirects for any potential hazards you might spot ahead.

4) Google Analyticator

Understanding your analytics is the best way to make your website more effective. You can efficiently track your website traffic sources, popular content, conversion rates and see what is working and what isn’t. There are many plugins out there, but Google Analyticator is a great first step.

It is fairly simple and is basically just a way for you to see Google Analytics in your dashboard so you don’t have to pop back and forth between windows. Best of all, it’s also free.

5) Leadpages

Unfortunately, not everything can be free. And this one pays for itself. For $37 a month, you can use the incredible services of Leadpages which creates and hosts leadpages. This means higher traffic flow and conversion rates for you.

It has a huge range of services and a wide variety of built-in templates so you can easily create the best page for your B2B. With built-in statistics and testing, you can really tweak your strategy for the results you want.

5 Great Apps for Your B2B Success

With so many options out there, choosing the best one for you B2B can be quite a challenge! However, with these top 5 must have WordPress plugins, you will be set to get down to some serious business and really take advantage of all that having a great website can do for your B2B!

How to Efficiently Track Website Traffic Metrics

Collecting data is easy. Between Google Analytics and any number of third-party plug-ins or online tools, you can amass a mountain of information about your website fast. However, efficiently using that data to create a better performing strategy and strengthen your marketing and sales efforts is not as easy.

To be efficient, you must understand the data available and use what gives you the most actionable information. These six metrics will tell you what’s working and what’s not. Plus, they’ll keep everyone on the same page when discussing your successes.

Website Traffic Metrics Start with Visitor Count

Visitors, or traffic, is the metric used most often to compare sites around the world. While necessary to collect and review, traffic numbers don’t always tell you the whole story.

You can’t rely on your visitor count alone to help predict sales or to even inform changes you may sense are necessary to your marketing plan. Even so, it is a solid website traffic metric to start with when diving deeper into tracking your performance.

Bounce Rates Tell You More than Traffic Numbers

Once you know how many people are dropping by for a visit, you need to start thinking about what their experience is like when they arrive. Bounce rates let you know how long your traffic is staying before hitting the virtual road in search of a better answer to the question that brought them through your front door. Bounce rates are basically your main user experience indicator for your site.

Bounce Rate and Exit Page Tell You Different Things

Paying attention to both the bounce rate and exit page is important to track website metrics but they tell you very different things. While a bounce rate communicates how quickly a visitor left, the exit page will tell you the last place they visited.

If your most common exit page is a “contact us” form collection, that might be a good thing. If people are fleeing your site after visiting your pricing page, you might have an issue. And, if you are worried that your new slider will cause your mobile page to load too slowly, checking how often visitors left on that page might tell you to find a static image.

Referrals Let You Know How People Are Finding Your Site

Knowing where your traffic is coming from can be invaluable when planning new campaigns or contemplating where to spend your marketing budget. To intelligently plan ahead you need to know how people are finding you and your referral metric does exactly that.

Value Your Most Popular Pages

Knowing which pages attract the most customers and have the lowest bounce rate will help when deciding to make changes to your site or add more content. Don’t fix what isn’t broken. If you have a solid top-ten performing page, keep it and emulate its style when adding content to your site.

In the End, It’s All About Conversions

Whether you are converting strangers to subscribers, leads to qualified leads, or opportunities to closed sales, the purpose of your site is conversion. Knowing where and how often this is happening will inform your marketing and sales teams in everything they do.

Tracking website metrics can quickly become overwhelming. To be efficient, choose the metrics you value, understand their importance to your site, and disseminate them to the team members who need the information most. With a plan in place, you will quickly build on every success and rapidly change underperformers for the better.