How to Optimize a website for Viewing on a Mobile Device

Bob Dylan’s times are still a-changing and the mobile evolution revolution is ongoing. While in living memory of Generation X, the height of chic was folding broadsheets in subways, without disturbing the person in the neighboring seat. In bowler-hatted London, the gentry was still reading advertisements in ink and paper, and shopping in brick and mortar stores. Mobile and then cellular, made public transport seats seem spacious. Then tiny smartphone screens made conventional websites almost indecipherable. Today, we discuss how to optimize a website for viewing on a mobile device.

How to Optimize a website for Viewing on a Mobile Device

Accept living in a mobile world with two dimensions. Subway riders pass the time away, browsing in an expanding internet store that seems as open-ended as the universe. However, when it comes to loading things in carts they use a large screen to make sure they read the small print right.

The new reality is websites come with twin personas, one for small and one for larger screens. It is baloney thinking we can download a rescaling app and bring east and west together side by side. The solution to how to optimize a website for viewing on a mobile device is to create the second website ‘from scratch. We say ‘from scratch’ because there are bits of the first that we can use.

– Other mobile users are the same as us. They face the same challenge of limited battery power, and they have little time for data-rich imaging. They want to learn the basic information quickly. Their attention span is limited. We must deliver what they want and how they want it. And nothing more than that on mobile.

– This means we have to simplify things as much as possible. What does our marketing persona need to know? If they are surfing Broadway show times, they already know what the show’s about. A simple table provides the answer, plus a ‘can we find you a good seat’ with a link.

– Knowing how to optimize a website for viewing on a mobile device starts with radically rearranging the content that survives the purge. Mobile opens slower so fancy images belong in the can. The same applies to lengthy explanations. Everything must be available by simply scrolling down a single page. Forget about scrolling across, unless you want to cause confusion, or drive the viewer nuts.

– However, do remember to retain the basics of the branding elements on your fixed website. If a mobile lead wants to engage seriously, they will be back when they have a desktop or a laptop on a steady surface with a fast connection. The transition must be seamless.

A final thought on today’s topic, of how to optimize a website for viewing on a mobile device. Always spare buckets of thought for the user’s situation, for they are mobile too, and they connect to you with fast-moving fingers. They do not have your large screen and precision pointing, clicking mouse. Always test, and test again on an iPhone and an Android. We never know reality until we experience it for ourselves.

Most Used Programming Languages

The best way to reach new clients and keep repeat customers is to build your website and maintain it regularly. Communication must always be open, and customers should receive responses to their questions in a timely manner. Furthermore, products and services should have detailed descriptions, be updated often, and revised as needed. It is vital to track sales and generate leads and make changes along the way. With that, it is essential to master the top programming languages for web development to see businesses continue to evolve and thrive.


The best programming languages to learn (and continue to relearn) include:


1) JavaScript

JavaScript allows for more complex and creative features on a website and mostly caters to front-end web development. This is in tune with the client’s side, in terms of what they see from their computer or mobile device. Examples include interactive displays, graphic designs, and varying modes of multimedia. It is multi-paradigm and event-based, meaning codes are executed when a user hovers over or clicks on an icon. 

Major companies that use JavaScript include Netflix, Groupon, Uber, and eBay. This example reinforces how JavaScript is an ideal programming language for people who are directly and regularly interacting with a particular website. As a result, the user experience is fast, with code running from each browser directly without any interruptions.



Hypertext markup language (HTML) / Cascading style sheets (CSS) can go hand-in-hand, but also be independent of one another. HTML is the basic backbone and the markup language of a webpage, which has the actual content written out. Examples include texts, links, and other information. 

CSS is what makes a website stick out by adding color, layouts, and designs. It makes HTML language have a style and flair of its own. The two can be used when making a presentation, and are great for blogs, personal websites, and social media sites. Hence, website developers can present varying styles to different users, all while enhancing search engine optimization with greater accessibility.


3) Python

Python is another language that is easy to understand and is very user-friendly. It is object-oriented and supports several programming paradigms. It is mostly used for back-end web development, which encompasses the hidden aspects of a website, such as the scripts and data applications. It was designed to allow additional interfaces for current applications. Examples of famous companies that use 

Python includes Instagram, Spotify, and Firefox. Moreover, it is perfect to use in the academic field, such as when studying image processing and data science. Due to its enhanced process control functions, it is quick in terms of speed and productivity.


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4) PHP

Personal home pages, or hypertext preprocessor (PHP) is a general-purpose, extendible, scripting language used for web development. The coding is executed on the server and sent to the client without them knowing of any running scripts. It runs on many platforms, such as Mac OS X and Windows, which is highly compatible with almost every server and is implemented for static and dynamic websites. It is open-source and free to use and can modify and encrypt data, control user-access, send and receive cookies, and alter server files. Companies that use PHP include WordPress, Facebook, and Wikipedia. Another advantage is it has a high-performance level, with low maintenance costs.


5) Java

Java is often a good first language to grasp, and it has been around for quite some time. Nonetheless, it remains one of the most influential and important languages to learn when it comes to web development, as it runs on over three billion devices on a global scale. It is both class-based and object-oriented, and can run on any platform (e.g., iOS, Android, Mac, Windows, etc.). Hence, it is a general-purpose programming language that is multi-paradigm. 

Some well-known giant tech companies that use Java include Google, Twitter, and Amazon, as well as an extensive number of other applications. Java is multi-threaded and can perform multiple tasks at once. Overall, it is a straightforward programming language with hardly any complicated features, and simple to debug.


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6) C++

C++ is a high-performance language that is object-oriented. As a result, they are often used with applications that can direct critical issues and have a secure software infrastructure. C++ is also the programming language chosen for video games and commercial products such as Adobe Photoshop. It is also used for web browsers such as Mozilla Firefox and Google Chrome and can render open-source projects and develop databases. Furthermore, C++ excels at creating operating systems such as Internet Explorer and Microsoft Office. By and large, it has multiple sets of uses and is compatible with many platforms.


7) C

C is general-purpose and one of the oldest yet commonly used languages in web development. It is the basis of other programming languages, such as C++ and JavaScript. It is a middle-level programming language that is versatile since it can be used for scripting for drivers and kernels and software applications. It can simplify complex programs into functions and move data across. It has many built-in features and is often used for video games, 3D graphics, and enterprise applications. Companies that use C programming include Adobe, Microsoft, and Google.


When building any website, it is important to create solid content with engaging features. The software and database need to be reliable, and the interface also needs to pique a user’s interest. Thus, it is essential to understand a variety of programming languages to boost your web development and create a compelling webpage.


To learn more about programming languages and to utilize the latest technologies, contact the experts at Zen Den Web Design at (831) 325-2867. Our professionals are happy to answer any questions you have.