Backlinking Strategies that Work in 2016

Backlinking strategies are obviously important, and can go a long way in helping to get your website (i.e. business or product) noticed. So, that being said, can you define backlinking? Not only do you need to know how to define it, but you should also be able to list specific methods that work.
Backlinks (or inbound links) are links to your website page(s) that are left on other high quality sites.

Backlinking Strategies Rank Higher

SEO, or search engine optimization, is a major key in growing a successful company. Think of it this way: If you own a bookstore, and someone Googles “Best Bookstores Near Me,” you want your site to populate, correct? Of course, you do! Well, in order for this to happen, you need to become knowledgeable in SEO and all of its components, including backlinks.

Simply put, high quality backlinks are vital for ranking high in search engines. After you’ve gotten your site up and running, and then added unique content, it will be time to work on backlinks. Need some effective tips on backlinking strategies that work?

1 – Social Media Websites – Social media is huge for businesses and online marketing. Specifically, Facebook is one of the best tools for Internet marketing, but don’t forget that Tumblr, Twitter, and LinkedIn are also available and helpful. Create an account, add your bio, and place your website link in said bio.

2 – Press Releases – There’s no such thing as bad press, right? Use a press release to get your information out to the public (i.e. your social media platforms, as well as your website address).

3 – Comment – You want people to get to know you, or at least notice you. Therefore, post comments on blogs. However, only posts on blogs that are relevant to your brand or business.

4 – Be a Guest – Blogging is important. And while you will need to host your own blog (and update it weekly), consider blogging for another site. This is called “guest blogging.” Again, only blog for another company or business that is relevant to yours.

5 – Find a Relevant Forum – Quite similar to guest blogging, make a list of successful forums related to your site, sign up for them, and then start a thread. Ask questions, and create discussions.

6 – Q&A – More questions, and more answers . . . get involved in sites that host Q&As. Show people that you know stuff by answering questions. But also, don’t be afraid to ask questions. It’s important to show that you’re curious, too.

7 – Local Directories – There are no longer a ton of local directories that are overly effective. However, the following are useful: BOTW, DMOZ, and Yahoo! Post on these three for backlinks.

8 – Articles – Much like blogging and releasing press releases, writing articles is a great way to get your site in front of the masses. Yes, you’ll want to write quality articles that pertain to your company or product. Once you’ve done so, find a quality article directory, and submit your work.

9 – Videos – You read suggestion 8, correct? Well, replace “article” with “video,” and you’ve got step 9! It’s true, video marketing is highly effective these days . . . maybe even more effective than content writing. Make some videos, find some relevant channels, and post away!

10 – Keywords Are Key – Are you familiar with the keywords that represent your company? You need to make a list of keywords or target keywords that fall in line with your business, and then use them when writing blogs, articles, and press releases. Don’t forget to include them in your marketing video, too.

11 – Planning – Above all else, you need to form a plan. Doesn’t seem like a tip? Well, this could actually be the most important one. Creating successful backlinking strategies takes time. Also, you want to complete this task in a way that will be most effective. Therefore, do your research and homework, and build backlinks steadily and gradually. Have a plan of attack, and follow through.

Stay Relevant

If you want your business to grow based on SEO, then inbound marketing is key. Creating SEO-friendly pages and crafting backlinking strategies at the same time may seem daunting, but it’s a process that can be learned and perfected. Don’t give up. And, most important, keep looking for new ways to spread the word about your company or product.

How to Choose a Good Website Color Scheme

First impressions are everything, that’s why a brand representative website color scheme matters. Today, if you want your business or company to become successful, then it’s vital to have an online presence. Specifically, you must have a website to keep clients and/or your target audience informed. After all, how else do you expect to stand out from the competition?

Specifically, your website will need to reflect your brand. When visitors arrive at your site, one of the first things they will notice is the color scheme. Whether you want to believe it or not, initially, the website color scheme may even be more important than the product you have to offer. Therefore, choose wisely!

The Importance of Your Website Color Scheme

When building your website, it can ultimately be difficult choosing a color scheme. While you can make changes as you go (nothing is ever set in stone), you’ll save time, energy, and money by sticking with your first option. The following ideas can assist you when it comes to making decisions.

First, consider what your product is or represents. Again, this will be a reflection of your brand. Once you understand the feel you want your viewers to receive by stopping by your site, you’ll be able to properly choose a color for your logo or headline. Remember, always keep in mind what colors compliment each other, as well as where these colors should be located on your site. Once you start playing around with different ideas and placement, you may discover that certain shades don’t A) look good together and B) don’t look good in a certain area of the site.

In the beginning stages, you’ll want to pick a dominant color for your site. Again, think about your product. For example, if you are a suspense writer, your site may be full of dark tones. Or, if you wanted to promote something happy or light in energy, you would probably display your site in yellow. Make sense?

Think about Pepsi. When you consider the soda drink, the color blue should come to mind. That’s how important color can be for your brand, site, and product.

Another factor that can help you in choosing a website color scheme, is knowing your audience, and who is more inclined to buy your product: men or women. It should come as no great surprise that various colors appeal differently to males and females. While the former tend to like darker, richer tones, the latter have been known to gravitate towards brighter hues.

Piggybacking off of the above pointers, you should also think about the area in which your ideal viewers will be searching from. The culture and environment could impact your color choices. Again, depending on your product, if it’s more popular in a certain country or region, you may want to factor in such details when designing your website.

Helpful Tools

When choosing website color schemes, you may feel slightly overwhelmed. However, since we live in a world where technology is king, there are numerous applications and tools to help you pick what is best for your particular needs. You may find the following options helpful:

  • Kuler
  • Color Scheme Designer
  • Colour Lovers
  • Pictaculous
  • Color Spire
  • Daily Color Scheme
  • Instant Color Schemes
  • Colour Grab
  • Color Jack
  • Color Explorer

Of course, these aren’t all of the tools to choose from . . . not even close! There are hundreds of color apps out there. Though, start with these ten, and then go from there. Do a little bit of minor research to discover which examples from above are the easiest or most convenient to use to accomplish your goals.

Ready to Color?

A website can take time to build, so whatever you do, don’t rush the process. Allow yourself to explore your options. Play around with different color schemes, backgrounds, and tones. In doing so, you’re more likely to find the perfect fit.

One important thing to remember when choosing a website good color scheme, is to have fun! Sure, the task is work and can be somewhat stressful, but try to enjoy it. This is the part of your business where you get to be creative – perhaps even the most creative. And while you may feel as if this is an impossible job to complete (because, how can you possibly please everyone?), trust your instincts. When you find the correct color scheme for your website, you’ll definitely know it!

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