Must Have Chrome Extensions for SEO

Chrome Extensions for SEO are tools to rapidly access important information at a glance. Behind the scenes, most of those appendages also offer more comprehensive content and analytics.

Chrome Extensions for SEO help you get a website on the first page and stay there.

How to Install Chrome Extensions for SEO

1. Go to Chrome Web Store and find the extension you want to install

2. Click “Add to Chrome” and allow access by clicking “add Extension”

3. The extension icon appears on the far right of the toolbar.

Over a hundred Chrome Extensions for SEO are available, but few stay on top of the pack.

1. SEOquake

SEOquake offers several layers of features so you can optimize your work on different levels of depth.

Like most Chrome Extensions for SEO, SEOquake displays a quick summary of parameters for each listed page, including backlinks, ranking and overall performance.

The dashboard gives more details and information for each tab field.

SEOquake chrome extensions for seo

This recap takes you to thorough audits so you can precisely pinpoint action needs from keyword density to Url size.

The main benefit of SEOquake is that you can choose how you obtain information: instant look for a quick performance check,  more detailed overview or  comprehensive analysis with fix tips.

2. SEO Site Tools

This Chrome extension for SEO provides all relevant information pertaining to SEO: rank statistics, geolocation, site (including shares on major social media) and SEO tools.

SEO Site Tools’ format is a collection of snapshots presented in a clear and simple visual, so results are never polluted by irrelevant data.

Among those great features, one stands out: the site traffic graph shows the activity in terms of daily reach, unique visitors, or search visits. This tool is particularly interesting to evaluate seasonality peaks, or correlate traffic with events.

SEO Site Tools chrome extensions for seo

3. WooRank

If you need to dive deep into analysis, woorank is the Chrome extension for SEO you are looking for. It provides exhaustive resources about visitors, social monitoring, mobile friendliness, site content, keywords and security.
This extension is geared towards Web developers and digital marketing professionals and anyone looking for perfection in content and execution.

This Chrome Extension for SEO is the ultimate toolbox.
Woorank reviews your website in depth so you can fix weaknesses.
It addresses technology issues for website speed and usability optimization.

woorank chrome extensions for seo

The major quality of woorank is combining the features otherwise available from different sources, saving you time and surfing manipulations.
Some features can be unlocked through monthly subscription, but there is still plenty to work with. Woorank offers a free trial in case you need to unleash more power.

4. MozBar

The simple aspect of this Chrome extension for SEO is deceptive.
MozBar supplies you with a large cocktail of functionalities with the ease of use of a toolbar. From searches customized by geolocation or search engine to previews and validation of authorship, MozBar covers the work of even demanding web professionals. SEO and social metrics are readily available for a quick view.
When you’re not working on your own site (or your clients’), you can analyze any site and get a picture of your competition’s results and ranking.

mozbar chrome extensions for seo

Mozbar is a helpful extension for digital marketers to compare link metrics. Also, and this is one of its best benefits, it gives you the opportunity to analyze the phrases and terms most commonly used as anchor terms both at page and domain level.

5. Check My Links

Having your page on top of a search list is nothing if your content is deficient. Check My Links comes with no data report bells and whistles other than parsing all links and checking for validity, highlighting in green the links that passed the test and in red the links that are broken. For the sake of accuracy, the program allows you to add Urls to an exclusion list.

Check My Links is decidedly an extension to install if you are dealing with large amounts of pages containing links and references. You can quickly see what link is broken and access the list of errors and warnings. If everything is okayed, you don’t have to manually verify each link.

check my links chrome extensions for seo

In the digital world where competition is fierce and SEO is paramount, we would use all the tools we can get to become better: daily tasks simplified, information at our fingertips for competitive edge. Those 5 Chrome Extensions for SEO deliver on speed, variety of functions and user friendliness.

4 Step Web to Lead Form Integration for Your WordPress Website

Zen-Den-Web-Design-San-Francisco-Web-to-Lead-IntegrationWeb to Lead Form Integration is an important component of a website design and build project. We’ll assume that you have the perfect mix of modern design, responsiveness, professionally written copy and optimized user experience. Next, you need a convenient way to collect leads in a CRM so you can organize, prioritize and schedule follow-ups with these potential customers.

At Zen Den we have found the most qualified leads come through a web to lead form and not from phone calls or emails. Potential customers that take the time to complete a form and answer a few simple questions like budget and project description tend to be further along in the purchase process.

So if you are looking to build a web to lead form for your WordPress website without writing a single line of code then here are 4 easy steps.

At Zen Den Web Design we have been using Zoho for our CRM needs for years. There are plenty of other apps out there but we chose Zoho based on ease of use and price. It is also not bloated with features that we will never use or need. We upgraded from the free version in order to get some tracking features and still only pay $15/month.

1. Sign up for Zoho. We recommend the free version to see if it meets your needs. If not there are paid options for just about everything you will need.

2. Navigate to ‘Set Up’ in your account and choose Website Integration >>>> Web Forms.

Zen-Den-Web-Design-Zoho-Form-Builder3. Start building your form with the easy form builder.
– We have found a strong correlation between the number of fields required and the amount of spam we get through our Request a Quote form. No surprise, the fewer the fields the more spam. When we integrated a more thorough form the quality of our leads increased. Some of our clients are reluctant to include more fields in fear of turning off potential leads. Obviously you will need to find the right formula for your business.


4. Generate your form and embed it into the appropriate page of your website. We use WordPress and have had no issues simply copying and pasting directly into the page editor.Zen-Den-Web-Design-Zoho-WordPress-Integration

That’s it! Within minutes of a completed form you will receive an email notification with the details. You can even configure an auto responder so your potential clients receive an email with something like, “Thanks for contacting us. A member of our sales team will be in touch to schedule a phone call to discuss your project.”

The lead will auto populate in your leads so you can schedule follow ups, take notes and even assign the lead to different members of your sales team.Zen-Den-Web-Design-Zoho-Web-to-Lead-Interface

The proper web to lead integration for your website automates one more process in your sales cycle and can make your business run more efficiently. No more managing your leads in your email client or spreadsheet.

Google Webmaster Tools for Beginners in 3 Easy Steps

You’re redesigning your website to make it more appealing to potential customers, so now you need to make sure those potential customers find your site in the first place. Luckily, Google gives you the tools to improve your search rankings: Google Webmaster Tools (GWT).

Monitoring GWT can help you naturally increase your site’s search ranking, and it’s pretty easy to do. Here’s what you need to know:

1. Setting Up a Google Webmaster Tools AccountGoogle-Webmaster-Tools-Zen-Den-Web-Design-San-Francisco-1

Sign up for GWT here. Just enter your URL and click Add Property.

Google-Webmaster-Tools-Zen-Den-Web-Design-San-Francisco-22. Verify Your Website

GWT will give you an HTML file that you upload to your website to confirm that you’re the site owner. If you don’t know how to add an HTML file to your website, you can watch a tutorial here, or we can do it for you as part of your website redesign.


3. Access Google Webmaster Tools Dashboard

Once your website is confirmed, you can log in to Google Webmaster Tools and get started. Your main dashboard has three sections:

a. Crawl errors

If you have any GWT crawl errors, you can find out what they mean and how to fix them on Google’s Search Console Help.

Google-Webmaster-Tools-Zen-Den-Web-Design-San-Francisco-3b. Search analytics

Click through to see what searches lead users to your site, which pages are most popular, what countries people are coming from, what devices visitors are using, and what kind of search people perform (Web or video).


c. SitemapGoogle-Webmaster-Tools-Zen-Den-Web-Design-San-Francisco-4

Google’s crawlers sometimes miss a few of your website pages. To ensure that every page gets properly indexed, submit a sitemap. XML Sitemaps will automatically create one for you when you enter your URL. Download the sitemap file and add it to your site’s domain root folder. You can watch a tutorial on uploading a sitemap.

Back in the Google Search Console dashboard, click Sitemaps and then click Add/Test Sitemaps. Add sitemap.xml at the end of your URL and click Submit Sitemap.


Google will start indexing the pages within a few hours; check back after about a day to make sure every page was indexed without errors. If some pages are still not indexed, see reasons a page is not indexed by Google here.

Other Google Webmaster Tools for Beginners

There are a few other tools that you should look at to make sure that Google views your site favorably:

Search Appearance

Check the Structured Data link to make sure you don’t have any data errors. If you do, be sure to fix them. HTML Improvements will recommend changes to your meta descriptions, title tags, and non-indexable content. Google-Webmaster-Tools-Zen-Den-Web-Design-San-Francisco-5-No MarkupSitelinks are the links that show up under the main result from a Google search for your company. If your website is fairly new or has low traffic, you may not have any. If you do, you can ask Google to demote sitelinks that you don’t want to feature.


Search Traffic

Links to Your Site will show you info about inbound links. If you don’t have many inbound links, consider using social media and guest publishing to drive more. Internal Links shows you how your pages link to each other. If you want to increase the importance of a certain page, add more internal links to it.

Google Index

Content Keywords will show the most commonly used words on your site. If your target keywords don’t show up high on the list, make some adjustments to your text.


Crawl Errors are caused when Google can’t find a page (usually a 404 error). I’ve had a lot of clients panic about 404’s on their website and I remind them that they are a natural occurrence on the web and not to worry.  They won’t hurt your search results, but if a page isn’t being indexed that should be, make sure to fix the error. You can test fixed links on the next section, Fetch As Google.

After you’ve made initial changes, continue to your Google Webmaster account regularly to make sure your site is still as Google-friendly as possible.

The Importance of Good Copywriting for Your Website

Your website is the world’s introduction to your company. It is the first impression many people will have, and it is frequently the tool people use to form opinions about your company—good or bad. If your website is unprofessional, visitors will probably think your business is unprofessional.

Web design is a huge component of making a good impression, of course. Using modern, forward-thinking web design to show off your business is our whole raison d’être here at Zen Den. But there’s another crucial component of how people perceive your website: the content. What your website says is as important as how it looks.

So how do you create amazing copy that will make potential customers want to learn about and do business with your company? Here are a few suggestions:


Hire a Professional Copywriter

Many people are hesitant to pay for copywriting services because writing is something they know how to do. But before you decide to do it yourself, think about how much time and effort you will have to dedicate to writing content. Would you rather spend your time working on something you’re more interested in? And if you do your own copywriting, will you be pleased with the results?

Professional copywriters are experts at getting your company’s message across clearly and succinctly. They know what readers will be interested in and what they will just skip over. They effortlessly weave in SEO keyword phrases. They eliminate spelling and grammar errors. And because copywriting is their specialty, they can do it a lot faster than you can.

Hiring a copywriter to create your website content can end up saving you time, money, and hassle—and the end result will likely be superior.

Don’t Leave Out Necessary Information

Whether you write your own content or hire a website copywriter, you need to make sure you give potential customers all the information they need. One easy way to double-check is to use the old “5 W’s and one H” approach that news articles follow: who, what, when, where, why, and how.

Who works for your company? What do you do? When are you open? Where are you located? Why should people buy your product or service? How much does it cost? These are a few of the questions you should make sure that your content answers.

Don’t Put In Excessive Information

While you want to give a complete picture of your company, you don’t want to overload people with information. Website visitors have very shot attention spans, and if they get bored, they will navigate away. We recommend limiting pages to 500 words or so (about the length of this blog post). If you have more to say, divide it into bite-sized sections for easy consumption.

Take these suggestions to heart, and you’ll end up with compelling content to go with your exceptional design. Visitors will be impressed.

Here is a great article that applies not only to writing effective emails, but also great copy for websites.

Responsive Web Design and Google’s Mobile Friendly Update

On April 21, Google made a major change to its search engine results page (SERP) algorithm on mobile devices: websites that are mobile friendly are now placed higher in the results. If your website is not mobile responsive, this algorithm change could have a significant impact on your web traffic. Let’s take a look at Google’s update and how it could affect you.


Why Does Google Now Favor Mobile-Friendly Sites?


As of May 5, more Google searches are performed on mobile devices than desktops. Anticipating this shift, Google wanted to tailor the mobile search results for a better user experience.


“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps,” the company explained on its Webmaster Central Blog. “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”


Google hasn’t said exactly how much weight it gives to mobile responsiveness as a ranking signal, but it’s worth noting that the company publicized this change in advance, whereas the last two major search-algorithm updates, Panda and Penguin, were launched unannounced. Google wants you to have a mobile-ready site.


What the Google Mobile Update Means for You

responsive web design san francisco

If you don’t have a mobile-friendly site, your business could be buried in mobile search results. And even if people do find your website in a mobile search, they may click away because it’s not mobile responsive—according to Google, “50% of people will use a business less often if the website isn’t mobile-friendly … even if they like the business!


What can you do to protect your business? First, check your site with Google’s Mobile-Friendly Test. If your site fails the test, it’s time for an update!


Why Choose Responsive Website Design?


There are a few different options for making your website work on mobile devices. They’re all an improvement over not having any mobile design, but some are better than others. Let’s compare:


  • Making a separate mobile site: On mobile devices, your website would redirect to different URLs that use different HTML to look good on mobile. This method is prone to coding errors and can be expensive to maintain. If not properly set up, search results can get screwy and SEO can be affected negatively.
  • Dynamic serving: This method uses two sets of HTML and CSS codes on one URL. It doesn’t have the search index issues of a separate mobile site, but implementation is complex and maintenance can be expensive.
  • Responsive website design: The same code on the same URL adjusts to the user’s device to display correctly on any screen size. This method is easier to implement and maintain, and it’s not prone to errors, so you save money and your site always looks great. Just ask Google: “Responsive design is Google’s recommended design pattern.”


Zen Den can update your site with responsive web design so it gets favored in mobile Google searches and is easy for your customers to use. Set up a consultation today!

Recent WordPress Vulnerability and Security Updates

Zen Den Web Design  feels it is important to share the information we get regarding WordPress, particularly and security updates that may affect our customers or the WordPress community in general.

We’d like to bring to your attention a recent XSS vulnerability affecting multiple WordPress plugins and themes. The vulnerability is caused by a common code pattern used in WordPress plugins and themes available from ThemeForest and CodeCanyon, website and other sources.

This issue is not limited to themes and plugins purchased from ThemeForest or CodeCanyon. Anyone using a WordPress website, regardless of where the theme or plugin was sourced, needs to be aware of this and take any necessary action to ensure it is secure.
What should you do?

As there is no simple way of knowing exactly which plugins or themes are affected, and the issue could be widespread, our best advice is to periodically check for updates to any WordPress themes or plugins you are using and apply those that are available as soon as possible.

Envato stated in a press release that it believes ThemeForest and CodeCanyon items will be continuously updated over the coming weeks, with the majority updated in the next few days. Updates may be downloaded from the Envato Downloads page as they become available. If you have an Envato account and would like to be automatically notified about new updates, simply activate “Item update notifications” in your email settings.

For updates to items obtained from sources other than Envato, you can simply check the Plugins and Themes pages in the WordPress Admin area or contact the source of the product.

We recommend continuing to check for updates, especially over the next few weeks, but also on an ongoing basis. It is important to always keep your WordPress installation and associated plugins and themes up to date. If you still have concerns, Zen Den is an experienced WordPress developer and can provide consulting on whether or not your site is affected.

More details are available via the following links:
1. XSS Vulnerability and WordPress Plugins

2. XSS Affects More than a Dozen WordPress Plugins

3. WordPress Plugin Updates to Address Security Vulnerability

Better Website Design with SASS and Compass

Working with Sass & Compass offers a lot of tools that enhance our ability to work with color in the website design process. From simplified opacity to mixing and matching colors on the fly, utilizing Sass & Compass has become a irreplaceable part of our front end workflow. I’m going to over a few basic functions that have transformed how I work with color in CSS and that I personally use everyday. There’s plenty more than these few snippets out there.


Rather than have to remember dozens of esoteric hex values, Sass let’s us store commonly utilized colors as variables.

[css]$blue: #2B4C57;[/css]

Now, if I want to give an element a blue background.

Vanilla css:

[css]element {
background-color: #2B4C57;


[css]element {
background-color: $blue;

If further down the road, we need to change the blue color slightly, rather than having to find and replace #2B4C57 in the stylesheet, we can simply change the value in the variable and every element that references that variable will update accordingly.


Sass simplifies working with shades of a base color by providing 2 basic functions; lighten, and darken. The syntax is as follows:
[css]lighten($blue, 20);[/css]

This will return the hex value of the color that is 20% lighter than the base $blue.
Darken works in exactly the same way, only will return the shade that is 20% darker.
[css]darken($blue, 20);[/css]

This is a great boon when working with predominantly monochromatic color schemes, as we can now declare a few base color variables and mix and match shades of those colors to our hearts content, without ever having to reference a color mixer.


In vanilla css, rgba() is used to pass a rgb color with an alpha value, representing the opacity of the color. The problem is that rgba() only accepts rgb values rather than the hex code colors many of us are used to working with. This presents a situation where you’ll have to go into your favorite color mixer and write down the rgb value for the color in question. Sass simplifies the process by allowing us to pass hex values, or even better, variables, as the first argument of the rgba() function.

vanilla css:

[css]rgba(43, 76, 87, 0.5);[/css]


[css]rgba($blue, 0.5);[/css]

There’s a lot more where these came from. These represent just a small taste of the functions Sass & Compass provides when working with color. If you’re still curious, here’s a fine resource.

Creating a Custom Video Carousel to Display YouTube Videos

We recently completed a project for a customer that required the development of a custom video carousel to show their YouTube videos by category. We wanted a large hero Video on the page and a carousel of other videos in a scroll bar below. It needed to look something like this:


We were surprised to not find one that was flexible enough to suit our design needs, so we decided to build our own.

To display the videos we used the awesome Slick carousel by Ken Wheeler. You can find it here.

Then we organized the clients videos into separate playlists in the YouTube manager.  Doing this creates a unique key for each playlist that we could access. Here is a quick video that shows how to find a YouTube Channels playlist. The playlist ID is the string starting with PL.

To create the initial Hero Video we created a iframe to hold the video. We added controls=0 and shoinfo=0 to hide all of the YouTube controls overlay. Sadly its against YouTube’s use policy to remove the large play button.

[js]$(‘#hero’).html(‘<iframe name=”videoFrame” width=”560″ height=”315″ src=””Your playlist ID here”&controls=0&showinfo=0″ theme=”none” modestbranding=”1″ rel=”0″ frameborder=”0″allowfullscreen=””></iframe>’);[/js]

We created navigation buttons for each playlist at the top of the hero video and associated each with a playlist ID.  If the tab is clicked, the event is captured and some javascript does an api call to the corresponding YouTube playlist. That looks something like this:
$(‘.tabs nav ul li a:not(:first)’).click( function(e){
$(‘.tabs nav ul li’).removeClass(‘tab-current’);
var htmlString = ”;
var htmlEmbed = ”;
var channelname = $(this).attr(‘href’).substring(1);
var ytapiurl =’’+channelname+’&key=”Your YouTube API key here”&maxResults=20′;
var requestAjax = $.ajax ({
dataType: ‘json’,
url: ytapiurl,
type: ‘GET’


If the ajax request works, it then works through all the individual videos in the playlist. We then took those videos and stuffed each one into its own Iframe. But first we needed to change out the Hero video with the first video from the new list.
function getYouTubeData(data){
var arr = data.items;
var firstVid = arr[0].contentDetails.videoId;
htmlEmbed += ‘<iframe name=”videoFrame” width=”560″ height=”315″ src=”’+firstVid+’?controls=0&showinfo=0″ rel=”0″ frameborder=”0″ allowfullscreen=””></iframe>’;

We then looped through the playlist and grabed each video individually, parsed its information and stuffed the results in its own div element. (The Slick Carousel uses div instead of List Items.)
for(var i = 0; i < arr.length; i++){
var snipid = arr[i].contentDetails.videoId;
var xtapiurl = ‘’+snipid+’&key=”Your YouTube API key here”‘;
var requestAjax2 = $.ajax ({
dataType: ‘json’,
url: xtapiurl,
type: ‘GET’

function getVideoData(vid){
var vidEmbed = vid.items[0].id;
var vidTitle = vid.items[0].snippet.title;
var vidThumb2 = ‘’+vidEmbed+’/0.jpg’;
var vidSrcUrl = ‘//’+vidEmbed+”;

htmlString += ‘

All those new divs then get stuffed into a parent div.
$(‘#videos’).html(htmlString + ‘


Finally after a short wait for the DOM to finish loading we called the Slick Slider carousel and displayed all of the videos.
}, 1000);

All in all it worked out very well.  The finished product on the clients website can be viewed here.

5 Ways Your Website is Driving Customers Away

1. It’s Too Slow

Your website speed is usually your very first impression for your brand or business online. Here are few stats related to site speed from Kissmetrics:

47% of consumers expect a web page to load in 2 seconds or less.
40% of people abandon a website that takes more than 3 seconds to load.
A 1 second delay in page response can result in a 7% reduction in conversions.
Based on the formula above, If an eCommerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
Google has a handy tool to check where you could possibly improve your site speed and load time. We also highly recommend that you talk to your hosting provider about enabling compression on your server. This can sometimes instantly boost your site speed by several seconds, especially on larger sites.

2. It’s Ugly

Your sites overall design is your second chance at a first impression. If your website looks too dated or unprofessional it can instantly destroy credibility and trust. If you are serious about making money online or maintaining a professional online appearance you should never wait more than a year to update your copy, images, blog post, etc. Do yourself a favor, unless you are a graphic or web designer – hire one. Trying to wing it or slap stuff together yourself will only end up wasting your time and money.

3. Your Content Sucks

Most people are smart enough to see through rhetoric and gibberish that sounds like it came from Marketing for Dummies. Write your content as if you really want someone to read it. If you can’t write professional copy about your industry, hire someone to help you. Having unprofessional content on your site instantly sends a message to your customers that you either don’t know what you’re doing or don’t really care. Also, Make sure your images are not too stock looking. There are a ton of great free resources out there that can instantly make you stand out from your competition. Here are a few we came up with: 8 Great Websites for Free Photos

4. It’s Complicated to Use

When in doubt of how your navigation should work or how you should guide your visitors through your content, look at what your competition is doing (preferably someone who you think may be doing better than you). Dreaming up the next new thing is very difficult to pull off in today’s modern world. Chances are if you can’t find an example of what you are trying to achieve it doesn’t exist for a reason.`

5. It Doesn’t Work on Mobile

According to 60% of internet access is mostly mobile, and that number is only expected to grow. Small devices that are becoming increasingly cheaper to own have revolutionized the way the world looks for content. Catch up or get left behind.

Analyze Website User Behavior with Google Analytics

Google Analytics is a powerful free tool that lets you analyze website user behavior every move with one simple interface. It also provides powerful data about users such as the device they are using, how they found your site, and even where they are located geographically. If users are signed in to Google or some other social media platforms, Analytics can even tell you certain things about the the individual such as age and gender, as well as their interests.

The Dashboard

San Francisco SEO Google Analytics Dashboard

The Dashboard gives you an overall snapshot of your site’s performance. From here you can see general statistics of your site visits, page views, number of users, average time spent on the site, and the bounce rate. You can also view these stats by certain specific time frames. For example, if you wanted to know how your site performed last holiday season you can simply set the date parameters and compare specific chunks of time. You also have a series of shortcut links to different sections where you can drill down further for certain behaviors such as number of hits from certain devices, or the bounce rate from certain geographical regions.


Age Breakdown

San Francisco SEO Google Analytics Dashboard

Gender Breakdown

San Francisco SEO Google Analytics Dashboard

Interest Breakdown

From your Audience tab you can drill down into specific breakdowns of your average user. In the image above you can see that in the example site the average user is male, aged 25-34 and the top categories they are interested in are Sports/ Individual Sports/ Running & Walking and Computers & Electronics/ Consumer Electronics/ Electronic Accessories. This is a great cross reference tool to see if your current marketing strategy is hitting your target demographic. Note that Analytics isn’t 100% accurate all of the time because some users either browse anonymously or have installed certain extensions in their browsers that let them opt out of submitting data to Google.

San Francisco SEO Google Analytics Dashboard

Location Breakdown

Another exciting feature of the audience tab is the Geolocation breakdown function. Within this tab you can explore your users geographic location from country all the way down to metro area.

San Francisco SEO Google Analytics Dashboard

Technology Breakdown

From within the Technology tab you can learn everything you need to know about your viewers devices they are using to visit your site such as type of device, operating system, screen resolution, and browser. This can very useful in your design or redesign because it can give you insight on whether to set a focus on a certain screen size or device. For example if most of your visitors come to the site using a mobile device then you know that you need to spend the extra time and resources making sure that your site is 100% perfect on smaller screens.

San Francisco SEO Google Analytics Dashboard


Acquisition Overview Dashboard

Your Acquisition tab will tell you everything you need to know about how visitors came to your site. From the overview dashboard you can get a brief snapshot of your acquisition sources (organic search, paid search results, referral link, social media, etc).  This can be very useful if you are tracking your SEO or PPC campaigns.

San Francisco SEO Google Analytics Dashboard

All Traffic Breakdown

From your ‘All Traffic’ tab within acquisition you can easily see where your traffic is coming from. ‘Google/ organic’, means that your traffic came through Google naturally through searching keywords or phrases such as, “Business Services, San Francisco”. ‘Direct’, means that someone visited your site by directly typing in the URL.  All other sources are listed by the site the traffic came from, for example “”. You can also see the number of pages visited, time spent on the site, bounce rate, and more broken down and sortable by the traffic source.

Another great feature of the audience tab is that you can directly monitor the effectiveness of your SEO or Adwords campaign by setting goals for certain keywords or number of visitors each month. You can also compare months or different times of year to track your site’s progression.

San Francisco SEO Google Analytics Dashboard


Behavior Overview

Tracking your viewers behavior on the site is another critical function of analyzing the effectiveness of your site. The Behavior tab not only lets you know the pages that are most popular on the site, but also how the visitor got to that page, how much time they spent, and what they did from there.

Staying in tune to your users behavior is critical to understanding your sites value and performance. At Zen Den we have yet to see a more powerful tool. Learn more about installing Google Analytics to your site at

San Francisco SEO Google Analytics Dashboard