Content Strategy, SEO

Why Businesses Should Hire Professional Content Writers

Writing Your Own Content?

Although no one is going to know the nature of your business better than you, we still don’t recommend that clients write their own content, primarily because they normally aren’t expert writers. Not only are there major pitfalls when clients without professional copywriting experience try to produce web content, more often than not the content is missing key marketing points, keywords, and still requires editing and rewriting.

By hiring a professional web content writer you are ensured experience in marketing, the proper use of the English language and grammatical techniques, and most importantly an aspect which has become synonymous with content writing, Search Engine Optimization.

Content Writing and SEO

To fully understand what goes into SEO one must understand the concept at it’s most basic form. SEO as a generic principle is the term used to explain how websites display on results such as Google.com, Bing.com and Yahoo.com when a term is searched. When a website is properly optimized it has a better chance of ranking higher within the search results based on the algorithmic models built into the search engines.

The appropriate way to optimize a website’s pages is to craft well written copy with the appropriate keyword density. Unfortunately creating this content is time consuming and requires specific pieces in order to qualify it as optimized content. This is where hiring a professional web content writer becomes crucial.

Copywriting 101

Before writing begins the topic, industry or business is thoroughly researched. Once the topics of each page have been created, discussed and agreed upon, copywriters move into the keyword research phase where they select keywords and phrases with high search volume and medium competition in order to maximize results. Those keywords and phrases are used to create unique, engaging, informative and descriptive page content (information) about the business, services, and products. Many professionals have the ability write thousands of words from a simple topic with only a bit of background information as a reference.

If your business is looking to create a strong online presence be sure to hire professional web content writer. Contact our team of professional web content writers and SEO Strategists for a free consultation.