Web Design

How to Choose a Good Website Color Scheme

First impressions are everything, that’s why a brand representative website color scheme matters. Today, if you want your business or company to become successful, then it’s vital to have an online presence. Specifically, you must have a website to keep clients and/or your target audience informed. After all, how else do you expect to stand out from the competition?

Specifically, your website will need to reflect your brand. When visitors arrive at your site, one of the first things they will notice is the color scheme. Whether you want to believe it or not, initially, the website color scheme may even be more important than the product you have to offer. Therefore, choose wisely!

The Importance of Your Website Color Scheme

When building your website, it can ultimately be difficult choosing a color scheme. While you can make changes as you go (nothing is ever set in stone), you’ll save time, energy, and money by sticking with your first option. The following ideas can assist you when it comes to making decisions.

First, consider what your product is or represents. Again, this will be a reflection of your brand. Once you understand the feel you want your viewers to receive by stopping by your site, you’ll be able to properly choose a color for your logo or headline. Remember, always keep in mind what colors compliment each other, as well as where these colors should be located on your site. Once you start playing around with different ideas and placement, you may discover that certain shades don’t A) look good together and B) don’t look good in a certain area of the site.

In the beginning stages, you’ll want to pick a dominant color for your site. Again, think about your product. For example, if you are a suspense writer, your site may be full of dark tones. Or, if you wanted to promote something happy or light in energy, you would probably display your site in yellow. Make sense?

Think about Pepsi. When you consider the soda drink, the color blue should come to mind. That’s how important color can be for your brand, site, and product.

Another factor that can help you in choosing a website color scheme, is knowing your audience, and who is more inclined to buy your product: men or women. It should come as no great surprise that various colors appeal differently to males and females. While the former tend to like darker, richer tones, the latter have been known to gravitate towards brighter hues.

Piggybacking off of the above pointers, you should also think about the area in which your ideal viewers will be searching from. The culture and environment could impact your color choices. Again, depending on your product, if it’s more popular in a certain country or region, you may want to factor in such details when designing your website.

Helpful Tools

When choosing website color schemes, you may feel slightly overwhelmed. However, since we live in a world where technology is king, there are numerous applications and tools to help you pick what is best for your particular needs. You may find the following options helpful:

  • Kuler
  • Color Scheme Designer
  • Colour Lovers
  • Pictaculous
  • Color Spire
  • Daily Color Scheme
  • Instant Color Schemes
  • Colour Grab
  • Color Jack
  • Color Explorer

Of course, these aren’t all of the tools to choose from . . . not even close! There are hundreds of color apps out there. Though, start with these ten, and then go from there. Do a little bit of minor research to discover which examples from above are the easiest or most convenient to use to accomplish your goals.

Ready to Color?

A website can take time to build, so whatever you do, don’t rush the process. Allow yourself to explore your options. Play around with different color schemes, backgrounds, and tones. In doing so, you’re more likely to find the perfect fit.

One important thing to remember when choosing a website good color scheme, is to have fun! Sure, the task is work and can be somewhat stressful, but try to enjoy it. This is the part of your business where you get to be creative – perhaps even the most creative. And while you may feel as if this is an impossible job to complete (because, how can you possibly please everyone?), trust your instincts. When you find the correct color scheme for your website, you’ll definitely know it!

Zen Den is an award winning web design agency in San Francisco.

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