Backlinking strategies are obviously important, and can go a long way in helping to get your website (i.e. business or product) noticed. So, that being said, can you define backlinking? Not only do you need to know how to define it, but you should also be able to list specific methods that work.
Backlinks (or inbound links) are links to your website page(s) that are left on other high quality sites.
Backlinking Strategies Rank Higher
SEO, or search engine optimization, is a major key in growing a successful company. Think of it this way: If you own a bookstore, and someone Googles “Best Bookstores Near Me,” you want your site to populate, correct? Of course, you do! Well, in order for this to happen, you need to become knowledgeable in SEO and all of its components, including backlinks.
Simply put, high quality backlinks are vital for ranking high in search engines. After you’ve gotten your site up and running, and then added unique content, it will be time to work on backlinks. Need some effective tips on backlinking strategies that work?
1 – Social Media Websites – Social media is huge for businesses and online marketing. Specifically, Facebook is one of the best tools for Internet marketing, but don’t forget that Tumblr, Twitter, and LinkedIn are also available and helpful. Create an account, add your bio, and place your website link in said bio.
2 – Press Releases – There’s no such thing as bad press, right? Use a press release to get your information out to the public (i.e. your social media platforms, as well as your website address).
3 – Comment – You want people to get to know you, or at least notice you. Therefore, post comments on blogs. However, only posts on blogs that are relevant to your brand or business.
4 – Be a Guest – Blogging is important. And while you will need to host your own blog (and update it weekly), consider blogging for another site. This is called “guest blogging.” Again, only blog for another company or business that is relevant to yours.
5 – Find a Relevant Forum – Quite similar to guest blogging, make a list of successful forums related to your site, sign up for them, and then start a thread. Ask questions, and create discussions.
6 – Q&A – More questions, and more answers . . . get involved in sites that host Q&As. Show people that you know stuff by answering questions. But also, don’t be afraid to ask questions. It’s important to show that you’re curious, too.
7 – Local Directories – There are no longer a ton of local directories that are overly effective. However, the following are useful: BOTW, DMOZ, and Yahoo! Post on these three for backlinks.
8 – Articles – Much like blogging and releasing press releases, writing articles is a great way to get your site in front of the masses. Yes, you’ll want to write quality articles that pertain to your company or product. Once you’ve done so, find a quality article directory, and submit your work.
9 – Videos – You read suggestion 8, correct? Well, replace “article” with “video,” and you’ve got step 9! It’s true, video marketing is highly effective these days . . . maybe even more effective than content writing. Make some videos, find some relevant channels, and post away!
10 – Keywords Are Key – Are you familiar with the keywords that represent your company? You need to make a list of keywords or target keywords that fall in line with your business, and then use them when writing blogs, articles, and press releases. Don’t forget to include them in your marketing video, too.
11 – Planning – Above all else, you need to form a plan. Doesn’t seem like a tip? Well, this could actually be the most important one. Creating successful backlinking strategies takes time. Also, you want to complete this task in a way that will be most effective. Therefore, do your research and homework, and build backlinks steadily and gradually. Have a plan of attack, and follow through.
If you want your business to grow based on SEO, then inbound marketing is key. Creating SEO-friendly pages and crafting backlinking strategies at the same time may seem daunting, but it’s a process that can be learned and perfected. Don’t give up. And, most important, keep looking for new ways to spread the word about your company or product.