Tag Archive for: website tools

5 Tools To Retarget eCommerce Abandoned Carts

Deemed the plague of digital retail, eCommerce abandoned carts are amounting to billions of dollars lost in revenue. If you’re operating an online shop, you know all too well, and dread, the abandoned items, forgotten, dismissed or removed. Retargeting customers that once showed a strong intention of purchase is necessary but shouldn’t take all of your time, energy and budget so you can keep doing what you do: grow a business. Enter 5 tools that take most of the workload away so you can claim back that shopper that was rightly yours.

Passive retargeting of eCommerce abandoned carts

To efficiently recover lost sales, you can track users and spark their memory (and possibly manage a conversion) through advertising, or you can analyze their browsing behavior to improve your content accordingly.

AdRoll

In terms of remarketing via advertising, AdRoll offers an array of interesting features. The main benefit of their solution is its versatility; your ads can shadow users across different platforms: browsers, apps, social media
Another key element is the ability to segment your campaigns based on product and/or progression in the purchase funnel. This allows you to better qualify your targets. With analytics reporting and you can track your spending and allocate your $$ more efficiently.

Crazy Egg

ecommerce abandoned carts

Crazy Egg is also an interesting retargeting tools, albeit indirectly geared towards abandoned carts. The tool helps you to gain insight in browsing/shopping behaviors so you can fix and improve. In essence, Crazy Egg tells you where the customers are coming from (so you can add details to your buyer’s personas). It displays where the users are on a page, where they click and how far down a page they are willing to browse.
Those features are priceless to guide you towards more efficiency: know what works, what may be missing, what CTAs are not performing and what content you need to keep up on the page rather than relegated to the bottom.
Cart abandonment is not only due to a real lack of intention or a change of heart. If the purchase doesn’t go through, it may simply be because some elements were missing. That’s where Crazy Egg is useful.

Direct engagement and conversion triggers

The staggering volume of eCommerce abandoned carts has prompted many retailers to try and engage the customers more directly. Email campaigns are still widely used in the industry, though new behaviors make it clear that personal contact needs to go one step further.

Rejoiner

retarget ecommerce abandoned carts

You’re in business, so you know everything sits on 3 principles in retargeting campaigns: recover, retain, optimize.
Rejoiner allows you to recover lost sales through responsive, customized emails. You bring customers directly back to their cart. Via consistent communication and product display, it helps you gain the loyalty of your best customers and retain their favor. A/B testing and metrics reporting gives you an edge to spend efficiently. The cherry on the cake is that Rejoiner also includes a feature predicting what product people may buy next.

CartStack

In the email retargeting tools family, CartStack holds its ground. Message and visual content personalization to fit your brand identity, automated recovery (like most, still a must-have) and actionable reporting.
Simply put, automated recovery means you set up the rules for remarketing and see what happens. Actionable reporting is the next step. Analyzing the results regarding opening rate, click rate and conversion tells you exactly what works and what needs improvement.
Choosing an email solution to retarget eCommerce abandoned carts can be a bit daunting. CartStack offers $1,000 recovery guarantee, or else!

Carts Guru

Finally, at last, a comprehensive tool that lets e-shops retarget at a multi channel level. New kid on the block, Carts Guru understands that the way people shop, communicate and use digital devices need to be taken into account. The plugin seamlessly integrates within the major eCommerce platforms (or via an API) and offers 4 solutions to grab the customers back: traditional email, text messaging, text with callback option and automated call.

You can use any by itself or create combinations. You have complete control over your retargeting scenarios (based on product or category, transaction amount, time between triggers,…). The fully loaded dashboard generates data in real time so you can monitor performance, test criteria and improve the campaigns.
Knowing that a text message is read within minutes of reception, the potential for conversion takes a new dimension. You can try Carts Guru for free until you recover $2,500 in sales (or for 14 days, whichever occurs first).

These 5 solutions to retarget eCommerce abandoned carts are but a few of what is available. As with any remarketing strategy, be it on site improvement or customer engagement, the first order of action is identifying segments to target and understanding shopping behavior. Not every abandoned order is worth recovering.

10 Tips To Optimize Mobile Site Speed

Will you lose customers while your mobile pages slowly load, or will you gain loyal followers as you optimize mobile site speed? The choice is yours, but Google plans to add mobile website speed to SERP ranking, so wise businesses are moving to optimize mobile site speed now. The majority of consumers are mobile and they expect mobile sites to be quickly accessible, some experts say within one second. Follow these steps to appease the need for speed (and overall responsive web design).

Minimize to optimize mobile site speed

1. Minimize image size

Images take longer to load than text, so make sure your image size matches the available space. Reduce the image resolution as much as you can without sacrificing quality. Crop images for a perfect fit, and compress them with a jpeg type file.

2. Minify resources

To minify, you delete or compress unneeded resources while maintaining processing efficiency. This refers to code and formatting in the form of HTML, CSS and JavaScript. Google Developers recommend a range of tools and server modules to address minification and help you optimize mobile site speed.

3. Reduce blocking JavaScript and CSS

The initial render should only use JavaScript and CSS files necessary for loading above the fold content, and defer the ones that block or reroute content. This allows viewers to immediately see the top part of your page while the rest of your page loads. Avoid or inline external files that send requests out to the network, as they eat up valuable time.

4. Slash and delay above the fold content

As mentioned above, initial content will load faster when there is less data involved. Consider saving images and other time grabbers for below the fold positions. Structure your website to load main content before widgets and sidebars to optimize mobile site speed.

5. Compress files

Smaller files mean faster network transfers, which will speed up loading times. Gzip can be enabled in the web server configuration, and accounts for up to 90% file size reduction. This leads to a quicker first render, and your viewers will use less data too.

6. Trim or omit video

Videos take up the most room on a website, and are the biggest culprits when pages load slowly. If video is not integral to your site, eliminate it completely. Other options include loading it in the background, or only running it on your desktop site. Some mobile sites use a call to action button that either links to a video hosting site like YouTube, or routes the video file to the user’s email address.

7. Remove redirects

Redirects require extra processing and delay page loading. An example is when a mobile viewer is sent to your desktop landing page and then redirected to your mobile landing page. Hosting your mobile and desktop sites in the same location is one way to address this. Many websites prefer using a responsive design that responds and changes to any size device screen to optimize mobile site speed.

Modification for optimization

8. Choose plugins wisely

Plugins can cause your mobile site to lag or crash, as well as induce security concerns. Not all plugins are well conceived, so select carefully. Take time to research and make sure the plugins you pick are up-to-date, have a lot of positive customer reviews, and have a high number of downloads (thousands are better than hundreds). Run tests to determine if a plugin affects your site speed, and weigh the pros and cons.

9. Enhance browser caching

Mobile caches cannot hold large amounts of content, and this slows down mobile site loading speed. All resources for your site should have a caching policy in place. This allows reusing of previous responses whenever possible, cutting down on retrieval time to optimize mobile site speed.

10. Utilize a CDN

A content delivery network (CDN) disperses the weight of your website across a network of servers around the world. Users receive your content from the server that is located closest to them. The shorter the distance between user and server, the faster your content loads.

Put your mobile site to the test

In addition to these steps, Google’s TestMySite online tool checks the mobile-friendliness, mobile speed and desktop speed of any website. The results include a number grade up to 100 for each of the three categories, and a list of fixes to optimize mobile site speed in that specific area. You can also request to receive the report via email.

Optimize Mobile Site Speed

Mobitest is another online tool for finding the speed of your site, and tests strictly for mobile. You can choose between several devices to test on: iPhone 5s, Galaxy S5 or iPad Air. Load time, page size, waterfall chart and screenshot are displayed on the results page.

GTMetrix tests the speed of your site on either Firefox (desktop) or a Galaxy Nexus (mobile). After registering, you can generate a performance report with percentages and letter grades for pagespeed score and YSlow score, as well as results for page load time and number of requests. GTMetrix also breaks down your performance scores into subcategories with suggestions for correcting low scores.

The average person uses a mobile device more than 150 times a day, and as mobile’s popularity continues to grow, so does the need to optimize mobile site speed. Reducing or eliminating some features, changing others, and periodically testing and updating your mobile site will keep it optimized. More than a “mobile friendly” site, you’ll have a mobile site built for speed.