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It’s All in the Local SEO

If you want your business to become successful, which you most likely do, then you should consider getting getting educated on local SEO. SEO, or search engine optimization, can help your company rank on the Internet when potential clients or customers go searching for a specific product . . . a product that you have to offer.

Take pizza, for example. Everyone loves pizza! Let’s say you have a new pizza shop opening downtown. When someone uses their computer or smartphone to search for new pizza restaurants in the area, you want your business to not only rank (or populate), but rank high. Local ranking can really help increase revenue and awareness. To accomplish this goal, you’ll need to become knowledgeable on SEO. Are you ready?

How High Do You Rank on Local SEO?

If you haven’t faced facts already, it’s time: We live in a world where technology is king. This is both a good and bad thing. Sure, a high number of people may be glued to their cell phones, but, we can also find just about any sort of information we want at the drop of a hat.

Is technology good or bad? Or, perhaps it falls somewhere in the middle–in that gray region.

Nevertheless, if you currently run a business, and you want that business to prosper, then it’s high time to think about technology and local ranking. In order for your business or company to rank, you need to improve your local SEO, and you can do that by:

  • Claim your “Google My Business” page
  • Add a long and unique description regarding your business
  • Upload as many photos as possible, and do be afraid to get creative
  • Include a local phone number with your business listing
  • Add an address for your business, and make sure it’s the same as the one listed on your website (consistency is key)
  • Upload a clear and flattering profile image and cover photo
  • If available, add your hours of business (i.e. when you open and close)
  • As soon as possible, get real reviews from real customers

Do any of these steps seem unclear, or too difficult to perform? This may immediately feel like a lot of tasks to complete in order to get local ranking for your business. However, this should be an important goal of yours. And, besides, once you get started, you’ll quickly discover that there’s nothing to the process.

One of the most challenging (and significant) steps listed above is the very last one: get real reviews from real customers. This step should only happen once the others have been successfully finished, but it’s still the one with the most collateral, as it will help attract new clients or consumers. Not only that, but local reviews have a direct impact on local ranking. And while your first priority should be Google reviews, don’t forget about creating and shaping a Yelp page–reviews there are important, too.

The best way to tackle reviews in hopes of improving (or establishing) local SEO, is to start with your current customer base. Whether you’re selling a product, offering a service of some sort, or providing the community with information, you have clientele. Now, you need to ask that clientele to leave reviews on your various pages (but, specifically, your Google page). Don’t be nervous or feel unprofessional asking for this assistance. If your customers are satisfied, then they’ll most likely want to do their part to see you succeed even further.

Information Is Key

In order to rank, meaning, in order for someone to find you with a simple Google search, you need to provide information–the right information. You’ll definitely want to start with the tips above, but then it’s imperative to include the proper content on your site. When it comes to local SEO, learning which keywords rank for your type of business are crucial.

Back to the pizza example. If you own a pizza shop, then the goal is to get potential clients to find your business when they Google “pizza places near me.” Often times, they will type in the city in which they live in. Therefore, when producing the content for your page, try to connect your location or city with your product. Yes, this tactic can work for all products or items.

Don’t Give Up

It may take some time to rank, so don’t give up. You may not rank overnight, but if you stick with the process, and keep trying to perfect your site, you should find your local SEO improving. And what does that mean, exactly? Your local ranking will also improve, and you’ll find more awareness surrounding your company. This is how your business can become successful . . . so get to work!

10 Steps to Increase Your Domain Authority

The future of business is undeniably online, and to beat the competition, it’s incredibly important to establish domain authority. Without domain authority, you have less of everything. Less traffic, which leads to less repeat visitors which leads customers which less to less reviews, less data – you get the point. Domain authority is critical for your brand, and in order to maximize it, and your potential, you need to understand what it is and how to get it.

What is Domain Authority?

A website’s domain authority put simply, is a measure of how high that website would appear in search engine results. The higher the score, the better the website will do.  There are a number of factors that influence a website’s domain authority. If you want to stay on top, you’ll master the following:

Think about the content: Your content supports your image, and it will be among the first point of contact with potential customers. Put your best foot forward.

Think about your customer: You’ll have to know your users and make yourself available to them if you want to secure their business.

Think about your website: Namely, the mechanics. As the foundation of your online presence, streamlined hardware/software will make or break your domain authority.

Keeping these three things in mind, the following ten steps will strengthen your domain authority:

Concerning Your Content-

Establish a Good Domain Name

Seems like a no brainer. In order to make the most of your brand, you need a distinctive and memorable domain name. Think of something that’s easy to remember, easy to spell, and indicative of everything you have to offer.

Ensure SEO Content on the Page

Also pretty straightforward. Everything on the page should be optimized to provide the best results in search engines. Anything else is a waste of space.

Provide Quality Content

Building off the previous point, it doesn’t matter how optimized your content is if it is of poor quality. Content should excite,inspire confidence, and generally be free from errors. Figure out what your audience wants to see and provide it for them.

Concerning Your Customers-

Make Sure That Your Website is User Oriented

At the end of the day, the point is to secure customers, and to that end, establishing an incredible user experience is key. Customizable features and personalized memory/settings are simple things that will delight a customer and secure their patronage. Little things can go a long way.

Make Sure Your Website is Mobile Friendly

Mobile devices continue to grow in popularity. Chances are, the majority of visitors to your site will be connecting through a mobile device. If you’re not optimizing your website for mobile interaction, you’re alienating a large number of potential customers.

Establish a Presence on Social Media

Much like mobile devices, social media plays a large role in customer interaction. A presence on social media helps to spread the word and generate additional links to your domain. The higher number of social media pages you maintain, the more traffic will find its way to you.

Concerning your Website-

Linkable Content

Everything is connected, and the Internet is far from an exception. In order to make the most of your domain authority, you’d best strengthen your connections. This starts with linkable content. You can even link to other separate domains you own to strengthen domain authority.

Check/Clear Links

When dealing with links, it is a good idea to make sure they are in working condition and connected to relevant sites. Old, expired, dead end links, or links to irrelevant content all give off an impression of low quality, and that’s definitely going to hurt your reputation and your traffic.

Make Use of Networking and Diversifying Links

On the subject of connection, it doesn’t hurt to establish allies and build partnerships with related brands in order to strengthen domain authority. Find another brand that you synergize well with and establish back links between one another to build rankings.

Optimize Your Website Speed

In a world of convenience, speed is essential. What good is an optimized mobile site if it takes forever to load? Even users of desktop devices appreciate quickly loading pages. Keep your website running fast by streamlining the content and increasing the processing power.

If you take the aforementioned ten steps, your domain authority will increase significantly. However, there is one more detail to consider- time itself. Obviously, you have to invest time to streamline your website and optimize all of the individual parts, to establish linking sites and partnerships. Once all of that is said and done, there is a waiting game as well. One of the significant factors affecting domain authority is the age of a website. The longer it’s been around, the more of a pull it has. What does that mean for your fresh domain? It means with a little hard work, and a lot of patience, your domain authority will build itself.

Do higher conversion rates depend on both SEO and CRO

Do higher conversion rates depend on SEO and CRO working hand in hand? Many digital marketers will focus on search engine optimization and let another team take care of what happens after a visitor landed on a page. Does it make sense? Are conversion rates not intimately related to SEO? Is CRO not depending on how well SEO professionals do their job?

Once upon a time, a CMO analyzed SEO results, while wondering if CRO was getting enough attention… Beyond the humor (and the alphabet soup that makes the marketing industry sound like government agencies), SEO and CRO should both equally take credit for higher conversion rates.

What do SEO and CRO share that can lead to higher conversion rates?

SEO, Search Engine Optimization, is the art of better ranking your pages on search engine results page (SERP).

CRO, Conversion Rate Optimization, is the art of transforming a visitor into a customer.

The 2 fields already have ⅓ in common: Optimization.

Both strategies work towards the same goal, albeit possibly not consciously. What would the benefit of ranking first (due to stellar SEO work) if once the visitors land on the page, they don’t purchase, subscribe, watch your video (whichever your conversion goal is)?

On the other hand, CRO done well means your site is a model of user experience, call to action is irresistible, products are efficiently displayed and testing is ongoing so you can constantly improve, yet the conversions don’t happen because nobody can find you.
Here is a perfect example of SEO/CRO collaboration gone awry.SEO and CRO

The search yielded a few results and the San Diego Tribune was ranked 4th. Not a bad performance, good enough that we’d want to check the content.

SEO done right. There was focus on keywords, meta description was good, the source reputable enough that we’d think they could provide useful information.

Obviously, all SEO factors were reunited so Google deemed it worthy to rank well.
Sadly, the content is gone. We won’t even spend time talking about the format, layout and uninviting navigation. Any visitor landing on such page feels cheated. And conversion is unlikely to happen (mainly because nothing happened that could convert anyone, be it merely to subscribe to a newsletter).
Higher conversion rates happen when SEO and CRO know what the other is doing. And let’s not forget that CRO can help SEO in more ways than we realize: acquiring customers, followers, viewers and subscribers, generating positive reviews and shares and traveling across social media will put a site on the SERP map.

Where do SEO and CRO meet?

Search Engine Optimization focuses on allowing access.SEO and CRO

Conversion Rate Optimization focuses on convincing to act.
The objective once a visitor finds a page is to give him the information he was searching in the first place. Both areas can find a compromise in good practices (why would you not want to insert the focus keyword that got you a prospect in your page content?).

Ultimately, SEO work is not over simply because CRO has to take over. Both fields have the user intent in mind. A site that doesn’t log satisfying conversions loses its purpose and SEO becomes a moot point.Let’s not forget that Google Analytics also measure engagement (such as time spent on a given landing page). That metric alone is proof that CRO is complementary to SEO. If the time spent is insignificant, a lot of hard work is lost.
Higher conversion rates do indeed depend on a collaboration between SEO and CRO. Visibility is one step towards conversion. Conversion is one step towards loyalty. By integrating practices and sharing credit, SEO and CRO focus on keeping customers to achieve what they both aim for: Optimization.