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Google AdWords Changes : truth and myth

On February 18th, 2016, Google AdWords changes took the digital marketing industry by surprise. The removal of right side ads on desktop results page created panic and much heated debate. While discussions are still going strong on the topic, most agree a month later that Search Engine Marketing (SEM) Armageddon will have to wait. Again.

What the Google AdWords changes mean for advertisers

The major change Google implemented on the search results was removing the ads from the right side, and balancing the deletion by adding a 4th paid position on the top of the page. The intent, in the interest of fairness, is mostly geared towards products and services, and high-commercial value search keywords (as in, competitive markets).
If you search for something generic that doesn’t necessarily involve commerce, the result page is still mostly free of ads.

For example, on the query “cashmere”, one ad comes up (LL Bean… but they probably bid on every type of wool, fabric or garment). The query “origins of cashmere” yields purely organic results.

But the result page on query “cashmere sweater” displays both ads and product listing ads.Screen Shot 2016-03-29 at 12.15.28 PM

What do Google AdWords changes mean for advertisers is still left to guessing, although a month of data (as per WordStream) puts some speculation to rest.

CTRs (Click-thru rates) are up, CPCs (cost per click) are steady, impressions are down.
Companies that bid for brand, niche markets, displays and video-oriented content and mobile advertisers are not affected by this little revolution (mobile results were already on 4 ad slots).

What about those advertisers that got killed, you may wonder? It turns out the right hand side of the search results page was not very profitable. The bottom of the page may still display up to 3 AdWords slots, up for grabs. While the RHS (right hand side) advertisers feel they lose visibility, and companies positioned 5-11 are not happy to move below the fold, the users feel they get more relevant results with fewer commercial distractions.

Consequences of Google AdWords changes to SEO

The first wave of panic upon learning of the change was close to a tsunami in the SEO world.

The first call of action is to gather the troops to work harder on optimization (and maybe find better tools). Since most desktop screens display only above the fold, scrolling is required to find the first organic result.
To top it off, the bottom position moves to the second page (but it’s on top there, so that’s a positive…).

But did Google AdWords changes really make SEO the biggest loser?
“[…] organic has been losing ground to new ad formats and other SERP changes every year”. Here is exactly why SEO professionals recover from the news better than advertisers. So many changes over the years have forced them to adapt and shift their working methods, not their strategies. They have to be more precise, they have to analyze performance with more scrutiny so that keyword and that meta description will bump them back up.

In fact, one may be allowed to think that organic search could benefit from a less cluttered page, where the user can find a more direct access to what they queried for.

The query “origin of cashmere” yields purely organic results

Screen Shot 2016-03-29 at 12.14.57 PM

So, as users, if information and knowledge are what we’re looking for, we still get them with minimal distraction. And if we are in the business of selling cashmere sweaters, we should run those reports and make sure our content includes “origins of cashmere” or “cashmere origin” (70 queries per month), or buy the top ad slot for a few cents.

It can be argued that Google AdWords changes were mostly implemented to boost ad revenue and that users, small businesses and SEO professionals were collateral damage. As a company Google needs to make profit. As a search engine, it needs to cater to the user. It’s a fine balance. Ultimately, time will tell what, if anything, is affected by the move. So far, the sense of doom has faded, and business has resumed as usual.

“Tag, you’re it”: what heading tags are and how they impact SEO

The importance and compared merits of heading tag in website pages and posts has been (and still is) generously commented and there seems to be little argument about it: heading tags are necessary to boost SEO and improve user experience.

Heading is code name for structure

Heading tags (or title tags) are designed to add two elements to content: hierarchy and rhythm, and one major component to search engine parsing: identity.
Imagine a block of text on any topic that would be presented in form of a big clump, possibly with paragraphs, but without visual effects to outline its essence.

Screen Shot 2016-04-20 at 2.48.13 PM

The result is a rather uninviting, uninteresting and inefficient post. Very few would be intrigued enough to read it. There is no clear display of what it is all about, the question it raises or the answer it provides.

The purpose of heading tags from a strictly redactional point of view is to be visually enticing and deliver a sort of summary of the content itself. In other words, they constitute the skeleton of web content from the spine (main heading) to limbs (subheadings) to fingers and toes (lower subheadings).

Heading tags respect the chain of command

Typically, the hierarchy in headers is <H1>, <H2>, <H3> with instances of <H4> to <H6>, though those are rarely used in blogging (more commonly found in web page design to create “sections”).
From 1 to 6, the heading tags wouldn’t dream of pretending to be what they are not.

Heading and subheadings are not designed to just format the text. In fact, they are not format elements per se. The font size, color and style are merely set to make them stand out and highlight their respective role. As a good practice, no tagging should be inserted in the body itself.

heading tags

“Tag, you’re it”: how heading tags impact SEO: <H1> – The main topic. What we will talk about, hence its prominence (that’s a boss).
Heading is code name for structure: <H2>

Subheading that announces we enter into the topic more specifically and develop the characteristics of H1 honcho (Heading Tags) to H2 (structure).

How heading tags impact SEO

The notation <H> title/subtitle </H> acts like an ID tag for search engines when algorithms parse content and eventually decide how to rank the web page. Not that this aspect only decides whether your landing page will do well or not, but the correlation between heading tags and content is unmistakable.

Headers are unlikely to secure you the top position just because you use them. What they say (or don’t say) and how they are used throughout a site has its importance.
The consensus is there should be only one <H1> per page, and that it should mention your focus keyword. In the case of articles, SEO professionals recommend to place that same keyword in at least one <H2> (and of course, it will be dispersed in the text so a “match” will naturally happen between titles and content).

What they don’t recommend, however, is to replicate heading tags in a page or through the site. They should be unique. Nor should you hammer your keywords in the hope you’ll win the race (the opposite is likely to happen). Lastly, unless ranking is not your concern, keep the subject line short (heading tags should never become entire paragraphs), to the point and relevant.

In many instances, site owners have no idea of the importance of heading tags, but chances are their web developer knew a thing or two about it. For others, tools in web creation and blogging allow to select a line and make it a header without knowledge of coding. Even if Google and Yahoo and Bing allege they don’t require heading tags to be able to find your site and display it in results, the digital marketers think and know otherwise. And all SEO concerns aside, we have to admit that structured content looks good and reads better.

Best Keyword Research Tools for PPC and SEO

Keyword research tools are to SEO professionals what a scalpel is to a surgeon. An extension of themselves, an obsession that wakes them up at night. What keyword will improve their website ranking, trigger the click on the ad attached to that word or group of words. Finding relevant keywords is crucial to online businesses, whether they need customers, subscribers or viewers. Time being, as we know, money, any tool that makes the research part easier is a must have.

The award for best of keyword research tools goes to SemRush

SemRush is an easy to use online resource for keyword research and analysis that provides  comprehensive features. In fact, this solution lets you do, know and see everything imaginable pertaining to keyword performance and relevancy.

The search tool on specific keywords produces a quick overview of volume of queries, result pages, CPC and competition. That only is very valuable to measure the pertinence of your keywords for SEO purposes and what to expect if you launch PPC campaigns.

Research ToolsYour content is only as good as how well it matches users queries. SemRush goes on to list search phrases associated to keywords. From an SEO point of view, the number of matches, the keyword difficulty (how hard it would be to rank well on that particular keyword) and how tough the competition is are essential information.
The feature Ads history is a powerful keyword search tool functionality.. You can see what your competition is doing on a given query from estimated amount spent to date specific data. Should you see a slot that seems crowded, you can refine or adjust your keyword strategy and optimize budget distribution.

But SemRush is not great just to stay ahead of your competition. In one place, you can manage all your domains and track the performance of your SEO and PPC strategy. It is the swiss army knife of keyword research tools.

First runner up: Moz

Research Tools
Moz is well know in the digital marketing world and with good reasons. They are all about the metrics. Their solution is fairly exhaustive in what SEO and PPC gurus need, especially when it comes to keyword research tool.

In a matter of seconds, Moz delivers insights on keyword rankings for you and your competitors with filtering options so you get only the info that matters to you: time frame, search engine, type, label and even how it performs on mobile.
The Analyze Keyword feature provides details on keyword difficulty and performance, again comparing you and your competition. Eventually, Moz keyword research tool presents an SERP basic report, suggesting what sites may be easier to compete with. And because productivity depends on staying organized, it offers the possibility to keep track of your keywords. With one click, you can access metrics about your list.
The Moz keyword research tool is user friendly and comprehensively covers what you need to know before you make a decision. Especially when you examine the data provided by the landing pages report. This feature is calculating an estimated volume of organic traffic for a keyword. A very handy trick to circumvent the “not provided” results from Google analytics.

Second runner up: Keyword Tool

As runner ups go, this keyword research tool does not wear a tiara but is sufficient if you don’t need to manage multiple sites. The concept is to provide long tail keywords based on actual user queries. Using the Google suggested autocomplete search frame, you can get a list of what users really key in.

Research Tools

The Pro Plus version ($88/month) gives you access to the basic and relevant information you need, such as search volume, CPC on Adwords, competition along with twice as many results.

While it doesn’t let you execute and manage SEO and PPC campaigns all in one place, Keyword Tool is interesting because it’s fast, it puts focus on long tail keywords (that are often difficult to use but efficient) and it is accurate.

Rumor has it that Google Keyword Planner hides keywords to favor advertisers, this keyword research tool solves the problem and saves you a lot of time.
Keyword research tools that are effective for SEO and PPC professional marketers, or for online business owners are dime a dozen. Not all are created equal, not all provide useful information (though most do) but the 3 presented here cover your tracks. Finding the best keyword research tool is only possible by testing several and pick the one(s) that best fit your objectives and needs.

How to boost SEO with Google Adwords?

The question whether one can boost SEO with Google Adwords has been asked many times and is much debated. Most digital marketers tend to keep them separate in the campaign strategies, yet the goals are the same: traffic and conversion.

The main objective of SEO is to increase an online business’ visibility and place well on the search results (ideally, on the first page). A lot of SEO professionals point out that Google Adwords performance doesn’t matter in ranking. While that may be true, the data provided by analyzing paid campaigns offer valuable insights on what and what doesn’t work (keywords, copy and visuals, segments, impressions,…). Drawing conclusions from those reports can greatly help refine (or redefine) the SEO tactics.

While paying puts a site on top of a search page, SEO aims at putting it in the #1 position organically. Ultimately, what incites visitors to click the ad (and down the road, convert) is a clue SEO pros can pick up and use to benefit natural ranking.

Use keyword Data to boost SEO with Google Adwords

Keywords search volume1

Google Adwords has a lot to say about keywords. As it happens, keywords are the focal point of the SEO world.
Even before you have to spend budget on a campaign, Google Adwords gives you the opportunity to refine your target and improve your results with the keyword planner. That’s close enough to SEO principles. It can even be used to complement the use of other keyword tools you may use.
Keywords and groups of keywords also tell you how to target an audience more precisely. “SEO” for example, is popular but so broad it doesn’t tell you what the user was searching (or hoping to find). “SEO Tips”, on the other hand, puts you on the map with an answer to a specific query, if SEO tips are what you provide.
The number of impressions (how often your ad is shown) is another goldmine of information that can boost your SEO. Any ad that generated a high number of displays can potentially tell you what specific query term is responsible and how to transform it into a keyword in your content, especially if the Google Adwords display generated a lot of clicks (and conversions). In case the conversions were low compared to the number of impressions, you learned that something is not working. The search did not result in an action because your content did not provide a solution. You can then get your SEO toolbox out and fix it.

Measure your Adwords campaigns performances

It is never said enough, analytics are the most powerful tools to continually improve. As an online business, chances are you work on SEO but also run Adwords campaigns, at least until the efforts you put into Search Engine Optimization pay off.

If you spend some time studying the connection between click-through-rates and keywords (in fact, search term that can become your weapon keyword), examine the conversion values and understand what terms landed a visitor on a page, you will discover how you can boost SEO with Google Adwords.
For any campaign that performs well, don’t neglect to observe the connection between visual and content. Headlines, copy and layout may be indicators of what makes a browser click. Those deductions can easily be implemented in your SEO.

Boost SEO by running a Google Adwords campaign

Your everyday concern in SEO is to choose the right keywords (among many other aspects), those that not only get traffic to your website, but also convert. You cannot rely on what you think they may be. Naturally, you have SEO tools to help measure the strength of a keyword or a group.

But getting the validation from the audience itself is not only saving you time, it is ultimately saving you money.

Rather than spend months testing content and decoding response (or lack thereof), constantly checking if you moved up a rank and adjusting if you didn’t, set aside an SEO Adwords budget. It sounds counterintuitive, but it makes perfect sense, especially if you feel that certain themes may work for you, but aren’t quite perfect yet.

For a short period of time, you can run Google Adwords with your actual keywords (not search terms over which you have no control) and analyze the results. Within a few days, you are able to determine if it’s worth keeping with an SEO course of action or not. If, for example, you are in the business of selling red cashmere sweaters, “cashmere sweaters” in all your content takes you nowhere. “Red sweaters”, or “red cashmere sweaters”, however, will definitely target an audience searching for that product. You can try different combinations for weeks, or effortlessly run an ad that will validate your focus, and provide customers specifics at the same time.
There is a myriad ways you can boost SEO with Google Adwords, contrary to popular belief. While this is not the best (and not always the most cost effective) way to approach organic SEO, leveraging the data and metrics provided by ads is a tool worth adding to your SEO belt.

Do higher conversion rates depend on both SEO and CRO

Do higher conversion rates depend on SEO and CRO working hand in hand? Many digital marketers will focus on search engine optimization and let another team take care of what happens after a visitor landed on a page. Does it make sense? Are conversion rates not intimately related to SEO? Is CRO not depending on how well SEO professionals do their job?

Once upon a time, a CMO analyzed SEO results, while wondering if CRO was getting enough attention… Beyond the humor (and the alphabet soup that makes the marketing industry sound like government agencies), SEO and CRO should both equally take credit for higher conversion rates.

What do SEO and CRO share that can lead to higher conversion rates?

SEO, Search Engine Optimization, is the art of better ranking your pages on search engine results page (SERP).

CRO, Conversion Rate Optimization, is the art of transforming a visitor into a customer.

The 2 fields already have ⅓ in common: Optimization.

Both strategies work towards the same goal, albeit possibly not consciously. What would the benefit of ranking first (due to stellar SEO work) if once the visitors land on the page, they don’t purchase, subscribe, watch your video (whichever your conversion goal is)?

On the other hand, CRO done well means your site is a model of user experience, call to action is irresistible, products are efficiently displayed and testing is ongoing so you can constantly improve, yet the conversions don’t happen because nobody can find you.
Here is a perfect example of SEO/CRO collaboration gone awry.SEO and CRO

The search yielded a few results and the San Diego Tribune was ranked 4th. Not a bad performance, good enough that we’d want to check the content.

SEO done right. There was focus on keywords, meta description was good, the source reputable enough that we’d think they could provide useful information.

Obviously, all SEO factors were reunited so Google deemed it worthy to rank well.
Sadly, the content is gone. We won’t even spend time talking about the format, layout and uninviting navigation. Any visitor landing on such page feels cheated. And conversion is unlikely to happen (mainly because nothing happened that could convert anyone, be it merely to subscribe to a newsletter).
Higher conversion rates happen when SEO and CRO know what the other is doing. And let’s not forget that CRO can help SEO in more ways than we realize: acquiring customers, followers, viewers and subscribers, generating positive reviews and shares and traveling across social media will put a site on the SERP map.

Where do SEO and CRO meet?

Search Engine Optimization focuses on allowing access.SEO and CRO

Conversion Rate Optimization focuses on convincing to act.
The objective once a visitor finds a page is to give him the information he was searching in the first place. Both areas can find a compromise in good practices (why would you not want to insert the focus keyword that got you a prospect in your page content?).

Ultimately, SEO work is not over simply because CRO has to take over. Both fields have the user intent in mind. A site that doesn’t log satisfying conversions loses its purpose and SEO becomes a moot point.Let’s not forget that Google Analytics also measure engagement (such as time spent on a given landing page). That metric alone is proof that CRO is complementary to SEO. If the time spent is insignificant, a lot of hard work is lost.
Higher conversion rates do indeed depend on a collaboration between SEO and CRO. Visibility is one step towards conversion. Conversion is one step towards loyalty. By integrating practices and sharing credit, SEO and CRO focus on keeping customers to achieve what they both aim for: Optimization.

How to Identify ‘Not Provided’ Keywords in Google Analytics

In the SEO world where keywords play an important role, not being able to identify ‘not provided’ keywords in Google Analytics (the search terms that brought visitors to a site) is comparable to sailing through heavy fog. The imposed blindness weakens our performance and productivity. In the absence of actionable data, what can we do to gain some insight on what works? There are a handful of methods that help us get the information we need.

What are ‘Not Set’ Keywords in Google Analytics

not provided Google Analytics

Back in 2011, Google implemented a way to hide search terms issued from a secure connection linked to a Google account (Gmail, YouTube, Analytics, and a few more) in its Analytics reports. The move was officially motivated by privacy concerns: any query keyed in using the secure protocol “https://” would not reveal the keywords in Google Analytics Reports. In other words, it became impossible to identify true organic traffic to a website. (Since then, some browsers have defaulted to this standard).

keywords Google Analytics

The exception to the rule is that keywords associated with paid Google ads are exempt from the lockdown.

Between a secure search connection and a website Google filters the search terms: PPC associated keywords pass through and show up in your data; independent search terms do not.

As a result, you are getting traffic on your pages (and possibly conversions and sales), but you don’t know what visitors searched for to land there, making it difficult to know your audience and implement action plans and targeting campaigns or improve your SEO.

Methods to Identify ‘Not Provided’ Keywords in Google Analytics

Create a Custom Report for Landing Pages
Creating a report that filters ‘not provided’ keywords per URL can help weed through the unknown, at least for new visits.

• From a profile in Google Analytics account, select Filters
• Select ‘+ New Filter’
• Add (advanced) Filter to Profile

Google Analytics optimization

The output will list all pages that were visited while the search terms are unavailable.

If you are confident the pages carry relevant keywords, you will have a better idea of their performance based on number of visits.

If you are running PPC campaign, you can correlate the ranking with ‘not provided’ keyword analyze the trends.

Use Google Webmaster Tools Reports

Another way to identify ‘not provided’ keywords is to use the queries report from Webmaster Tools. It displays the Google search queries that generated the most impressions for your URLs. All you need is to set up Webmaster Tools data sharing.
Analyze the traffic sources to understand where the searches are coming from. The queries report allows you to identify the most popular keywords and provide new keywords to consider. With this data, you can isolate the pages that have a good position but low click-through, and focus on improving content.
The inconvenient of this method is it works for one website at a time. If you manage several sites, you have to manually change the association between Webmaster and Google Analytics each time.

Google Analytics keyword analyze

Use Adwords reports to identify ‘not provided’ keywords

Paid search is not subject to the privacy filter, so this is a good place to go fish.

The Adwords keyword report gives the whole data of traffic sources  in “Matched Search Queries”.

If Adwords is part of your campaigns, comparing page data between paid and organic searches is useful.
Where it gets interesting is to analyze your competitors’ performance in the Google Adwords Auction Insights Report.

This reveals great information on keywords that hit, along with a glimpse of your competition’s strategies: if a keyword consistently makes it to the top, it could mean they are focusing on it…for a (good) reason.

When Google pulled the plug and created the ‘not provided’ keywords creature, they sparked a fierce controversy. Solutions to identify organic search or circumvent the absence of data exist but are far from providing satisfactory results (not to mention the amount of work it represents to get information that was available before). Third party developers are working around the clock to bring back sanity to the SEO world.

Best Mobile Analytics Apps 2016

Mobile devices have become an extension of our desk and mobile analytics apps let us do our job anytime, anywhere.

Running an online business, managing websites, or optimizing digital marketing campaigns… We are not necessarily sitting in front of a screen all day; we need access to data when we are off work. Such is the virtual world that it changes constantly and necessitates we take prompt actions.

Imagine being out of the office for hours. No desktop computer, no laptop. At any given moment, something could happen that needs fixing.

Without the possibility to react, we lose control of productivity. In fact, even a few minutes can make a difference. That’s how fast the world moves.
In our job, in our business, all depending upon virtual behaviors, we rely on numbers, reports and graphs to continually assess our position, visibility and performance. It can all be in our palm and at our fingertips, thanks to mobile analytics tools.

Mobile Analytics Apps Best for SEO Essentials: iWebmaster Tools

iWebmaster screen

(available for iPhone and iPad- free)
For digital marketing professionals and online business owners, SEO is at the forefront of operations. The need for outstanding execution calls for powerful tools that give access to data and key metrics.
iWebmaster Tools is a mobile analytics app that scans all aspects of SEO and deliver the results in clear design. From SEO reports to Alexa stats and social analytics (counting shares, tweets and attached comments), you can monitor your performance in seconds.

The Directory Listing Checker allows you to make sure you are listed in the most popular directories, essential to your visibility.
The app is kind enough to highlight your website vulnerabilities and offer advice to improve along with providing website diagnostic (including potential malware threats using our trusted guardians Norton, McAfee and AVG).
The Resources tab and E-Learning Center offer videos from the likes of MOZ and SEOBook so you can keep up to date with the industry news and happenings, and courses about Email marketing list building or how to conquer social media (with titles like “secret strategies” and “plan of attack” , you’re set to dominate the virtual universe).

To put it simply : must have mobile analytics app.

Mobile Analytics Apps Best for in Depth Reports: Google Analytics

(available for IOS and Android – free)

Google Analytics

Digital marketers, online retailers, website owners all rely on reports to track productivity, analyse traffic and retention and increase conversion. Chances are Google Analytics is installed on their desktop.

The mobile version offers the same functionalities with the added benefit of manageable size.
Data are displayed in real time so the slightest anomaly can quickly be detected and addressed.

The mobile analytics app lets you configure your favorite views, controls are easy to master and navigation is user friendly.

While it’s loaded with reports, the one page overviews make it less daunting than the desktop version. A smaller scale forces you to look at the whole before digging in, allowing for better evaluation of your audience, acquisition or conversions, to name a few . One glance and you immediately notice if traffic is timid, giving you the opportunity to react. This mobile analytics app also features automatic alerts if it detects anomalies so you don’t wait hours before being able to fix them.

To put it simply: robust mobile analytics app.

Mobile Analytics Apps Best for at a Glance: Dashboard for Google Analytics

(available for iPhone and Android – free)

Dashboard for Google
One might think Google dominates, but we have to admit they know a lot about online business and the best tools to run it. The mobile analytics app “Dashboard” brings the essence of Google Analytics without the overwhelming effect.

In a matter of seconds, you can see if you met your goals thanks to auto-updating charts. Anything displayed in red alerts you of a matter that requires your attention. The app is particularly useful at critical times of a campaign (at launch for example), special events or promotions when you must be able to track performance and cost effectiveness. Dashboard for Google Analytics drills through over 80 reports to deliver their essence in simple, understandable form.

To put it simply: mobile analytics app for pros on the go.
Internet users are using their mobile device more and more to search, surf and shop on the net. It’s only common sense that we too use those devices to make sure we cater to their exact needs.

Must Have Chrome Extensions for SEO

Chrome Extensions for SEO are tools to rapidly access important information at a glance. Behind the scenes, most of those appendages also offer more comprehensive content and analytics.

Chrome Extensions for SEO help you get a website on the first page and stay there.

How to Install Chrome Extensions for SEO

1. Go to Chrome Web Store and find the extension you want to install

2. Click “Add to Chrome” and allow access by clicking “add Extension”

3. The extension icon appears on the far right of the toolbar.

Over a hundred Chrome Extensions for SEO are available, but few stay on top of the pack.

1. SEOquake

SEOquake offers several layers of features so you can optimize your work on different levels of depth.

Like most Chrome Extensions for SEO, SEOquake displays a quick summary of parameters for each listed page, including backlinks, ranking and overall performance.

The dashboard gives more details and information for each tab field.

SEOquake chrome extensions for seo

This recap takes you to thorough audits so you can precisely pinpoint action needs from keyword density to Url size.

The main benefit of SEOquake is that you can choose how you obtain information: instant look for a quick performance check,  more detailed overview or  comprehensive analysis with fix tips.

2. SEO Site Tools

This Chrome extension for SEO provides all relevant information pertaining to SEO: rank statistics, geolocation, site (including shares on major social media) and SEO tools.

SEO Site Tools’ format is a collection of snapshots presented in a clear and simple visual, so results are never polluted by irrelevant data.

Among those great features, one stands out: the site traffic graph shows the activity in terms of daily reach, unique visitors, or search visits. This tool is particularly interesting to evaluate seasonality peaks, or correlate traffic with events.

SEO Site Tools chrome extensions for seo

3. WooRank

If you need to dive deep into analysis, woorank is the Chrome extension for SEO you are looking for. It provides exhaustive resources about visitors, social monitoring, mobile friendliness, site content, keywords and security.
This extension is geared towards Web developers and digital marketing professionals and anyone looking for perfection in content and execution.

This Chrome Extension for SEO is the ultimate toolbox.
Woorank reviews your website in depth so you can fix weaknesses.
It addresses technology issues for website speed and usability optimization.

woorank chrome extensions for seo

The major quality of woorank is combining the features otherwise available from different sources, saving you time and surfing manipulations.
Some features can be unlocked through monthly subscription, but there is still plenty to work with. Woorank offers a free trial in case you need to unleash more power.

4. MozBar

The simple aspect of this Chrome extension for SEO is deceptive.
MozBar supplies you with a large cocktail of functionalities with the ease of use of a toolbar. From searches customized by geolocation or search engine to previews and validation of authorship, MozBar covers the work of even demanding web professionals. SEO and social metrics are readily available for a quick view.
When you’re not working on your own site (or your clients’), you can analyze any site and get a picture of your competition’s results and ranking.

mozbar chrome extensions for seo

Mozbar is a helpful extension for digital marketers to compare link metrics. Also, and this is one of its best benefits, it gives you the opportunity to analyze the phrases and terms most commonly used as anchor terms both at page and domain level.

5. Check My Links

Having your page on top of a search list is nothing if your content is deficient. Check My Links comes with no data report bells and whistles other than parsing all links and checking for validity, highlighting in green the links that passed the test and in red the links that are broken. For the sake of accuracy, the program allows you to add Urls to an exclusion list.

Check My Links is decidedly an extension to install if you are dealing with large amounts of pages containing links and references. You can quickly see what link is broken and access the list of errors and warnings. If everything is okayed, you don’t have to manually verify each link.

check my links chrome extensions for seo

In the digital world where competition is fierce and SEO is paramount, we would use all the tools we can get to become better: daily tasks simplified, information at our fingertips for competitive edge. Those 5 Chrome Extensions for SEO deliver on speed, variety of functions and user friendliness.

USING BUFFER TO MANAGE SOCIAL MEDIA

Using Buffer To Manage Social Media

With so many social media platforms to choose from, it can be difficult to keep them all active. Posting consistently can be a pain when you have other things to do, which is where Buffer comes in.
So what is Buffer? Buffer is just what the name implies: a buffer between you and everything social media.

In other words, Buffer is a handy tool to manage and schedule posts on Facebook, Twitter, LinkedIn, and Pinterest.

Sounds pretty good right? That’s because it is. It’s quick and easy to use! Below is a step-by-step guide to get you started today!

 

Step 1 – Set Up Your Buffer Account

This is as easy as entering an email and creating a password. Next, you are given the opportunity to connect your social accounts one by one. In some cases, if you are already signed in to an account, it will only ask your permission to allow Buffer to connect to the account. For example, if you are already signed in to your Facebook account on the same browser as Buffer, it will automatically ask you without needing you to input any passwords!

Set up your buffer account
schedule posts to manage social media

Step 2 – Create a Social Media Posting Schedule

Each social profile is treated differently, which means you are able to schedule posting to different days to fit your needs. Do you want to have Twitter Tuesdays and Facebook Fridays?
Buffer lets you do that.
To do this, simply click the ‘Schedule’ tab to set the dates and times that suit your needs.

 

Step 3 – Set Up Buffer for posts

Once you’ve looked at what days and times work best for you, you can start generating posts to be posted at those times. Buffer is a great way to create compelling, posts and share interesting articles with your audience.

 

Step 4 – Upgrade Your Buffer Account

You may want to consider upgrading your account if you operate a business, organization, or even just have a lot of personal accounts to manage. Buffer is free to use and easy to manage social media.
However, sometimes people find that they need a little more functionality. In this case, you may find that upgrading to one of the paid accounts is worth it.
Some of the perks that come with a paid account are:

  • Up to 10 Accounts (Regular Accounts only allow one of each)
  • 100 Stored Posts
  • Expanded RSS Functionality
  • Complex Posting Schedules

These are some of the perks that come with the <strong<“Awesome Plan”, which is just the first tier of paid account plans. There are higher tiers of plans that fit well with businesses and larger organizations. To upgrade your plan, simply click on the ‘Upgrade to Awesome’ button and follow the prompts.

Upgrade to Awesome plan to manage social media
manage social media with buffer extensions

 

Step 5 – Optimize your Buffer Experience to manage social media

The buffer user interface is easy to manage social media and easy to use. This being said, there are certain measures you can take to improve your overall experience.
You can install the browser extension, which allows you to use many buffer features without having to navigate too much.
This extension allows you to share interesting articles you found online with just a click. This makes it much easier to keep your audience up to date with things they care about. Additionally, Buffer has developed an App for iOS and Android.

The user friendly UI makes it an easy platform to use anywhere and at any time.

 

Bonus Step – Get Ready for More!

 

Respondly partner with buffer to manage social media

Buffer recently acquired Respondly, a great Twitter management tool that works extremely well as a Public Relations management solution. Respondly can best be summed up as a tool that allows you to follow up on and keep track of Twitter conversations with your audience. The acquisition of Respondly will allow you to use Buffer to maintain communication with your audience in a much simpler way! When asked about the launch of the new and improved Buffer with Respondly features, Buffer CEO Joel Gascoigne stated:

We’re working around-the-clock to get things ready for a full launch in January 2016.