Tag Archive for: boost SEO with Google Adwords

Best Keyword Research Tools for PPC and SEO

Keyword research tools are to SEO professionals what a scalpel is to a surgeon. An extension of themselves, an obsession that wakes them up at night. What keyword will improve their website ranking, trigger the click on the ad attached to that word or group of words. Finding relevant keywords is crucial to online businesses, whether they need customers, subscribers or viewers. Time being, as we know, money, any tool that makes the research part easier is a must have.

The award for best of keyword research tools goes to SemRush

SemRush is an easy to use online resource for keyword research and analysis that provides  comprehensive features. In fact, this solution lets you do, know and see everything imaginable pertaining to keyword performance and relevancy.

The search tool on specific keywords produces a quick overview of volume of queries, result pages, CPC and competition. That only is very valuable to measure the pertinence of your keywords for SEO purposes and what to expect if you launch PPC campaigns.

Research ToolsYour content is only as good as how well it matches users queries. SemRush goes on to list search phrases associated to keywords. From an SEO point of view, the number of matches, the keyword difficulty (how hard it would be to rank well on that particular keyword) and how tough the competition is are essential information.
The feature Ads history is a powerful keyword search tool functionality.. You can see what your competition is doing on a given query from estimated amount spent to date specific data. Should you see a slot that seems crowded, you can refine or adjust your keyword strategy and optimize budget distribution.

But SemRush is not great just to stay ahead of your competition. In one place, you can manage all your domains and track the performance of your SEO and PPC strategy. It is the swiss army knife of keyword research tools.

First runner up: Moz

Research Tools
Moz is well know in the digital marketing world and with good reasons. They are all about the metrics. Their solution is fairly exhaustive in what SEO and PPC gurus need, especially when it comes to keyword research tool.

In a matter of seconds, Moz delivers insights on keyword rankings for you and your competitors with filtering options so you get only the info that matters to you: time frame, search engine, type, label and even how it performs on mobile.
The Analyze Keyword feature provides details on keyword difficulty and performance, again comparing you and your competition. Eventually, Moz keyword research tool presents an SERP basic report, suggesting what sites may be easier to compete with. And because productivity depends on staying organized, it offers the possibility to keep track of your keywords. With one click, you can access metrics about your list.
The Moz keyword research tool is user friendly and comprehensively covers what you need to know before you make a decision. Especially when you examine the data provided by the landing pages report. This feature is calculating an estimated volume of organic traffic for a keyword. A very handy trick to circumvent the “not provided” results from Google analytics.

Second runner up: Keyword Tool

As runner ups go, this keyword research tool does not wear a tiara but is sufficient if you don’t need to manage multiple sites. The concept is to provide long tail keywords based on actual user queries. Using the Google suggested autocomplete search frame, you can get a list of what users really key in.

Research Tools

The Pro Plus version ($88/month) gives you access to the basic and relevant information you need, such as search volume, CPC on Adwords, competition along with twice as many results.

While it doesn’t let you execute and manage SEO and PPC campaigns all in one place, Keyword Tool is interesting because it’s fast, it puts focus on long tail keywords (that are often difficult to use but efficient) and it is accurate.

Rumor has it that Google Keyword Planner hides keywords to favor advertisers, this keyword research tool solves the problem and saves you a lot of time.
Keyword research tools that are effective for SEO and PPC professional marketers, or for online business owners are dime a dozen. Not all are created equal, not all provide useful information (though most do) but the 3 presented here cover your tracks. Finding the best keyword research tool is only possible by testing several and pick the one(s) that best fit your objectives and needs.

How to boost SEO with Google Adwords?

The question whether one can boost SEO with Google Adwords has been asked many times and is much debated. Most digital marketers tend to keep them separate in the campaign strategies, yet the goals are the same: traffic and conversion.

The main objective of SEO is to increase an online business’ visibility and place well on the search results (ideally, on the first page). A lot of SEO professionals point out that Google Adwords performance doesn’t matter in ranking. While that may be true, the data provided by analyzing paid campaigns offer valuable insights on what and what doesn’t work (keywords, copy and visuals, segments, impressions,…). Drawing conclusions from those reports can greatly help refine (or redefine) the SEO tactics.

While paying puts a site on top of a search page, SEO aims at putting it in the #1 position organically. Ultimately, what incites visitors to click the ad (and down the road, convert) is a clue SEO pros can pick up and use to benefit natural ranking.

Use keyword Data to boost SEO with Google Adwords

Keywords search volume1

Google Adwords has a lot to say about keywords. As it happens, keywords are the focal point of the SEO world.
Even before you have to spend budget on a campaign, Google Adwords gives you the opportunity to refine your target and improve your results with the keyword planner. That’s close enough to SEO principles. It can even be used to complement the use of other keyword tools you may use.
Keywords and groups of keywords also tell you how to target an audience more precisely. “SEO” for example, is popular but so broad it doesn’t tell you what the user was searching (or hoping to find). “SEO Tips”, on the other hand, puts you on the map with an answer to a specific query, if SEO tips are what you provide.
The number of impressions (how often your ad is shown) is another goldmine of information that can boost your SEO. Any ad that generated a high number of displays can potentially tell you what specific query term is responsible and how to transform it into a keyword in your content, especially if the Google Adwords display generated a lot of clicks (and conversions). In case the conversions were low compared to the number of impressions, you learned that something is not working. The search did not result in an action because your content did not provide a solution. You can then get your SEO toolbox out and fix it.

Measure your Adwords campaigns performances

It is never said enough, analytics are the most powerful tools to continually improve. As an online business, chances are you work on SEO but also run Adwords campaigns, at least until the efforts you put into Search Engine Optimization pay off.

If you spend some time studying the connection between click-through-rates and keywords (in fact, search term that can become your weapon keyword), examine the conversion values and understand what terms landed a visitor on a page, you will discover how you can boost SEO with Google Adwords.
For any campaign that performs well, don’t neglect to observe the connection between visual and content. Headlines, copy and layout may be indicators of what makes a browser click. Those deductions can easily be implemented in your SEO.

Boost SEO by running a Google Adwords campaign

Your everyday concern in SEO is to choose the right keywords (among many other aspects), those that not only get traffic to your website, but also convert. You cannot rely on what you think they may be. Naturally, you have SEO tools to help measure the strength of a keyword or a group.

But getting the validation from the audience itself is not only saving you time, it is ultimately saving you money.

Rather than spend months testing content and decoding response (or lack thereof), constantly checking if you moved up a rank and adjusting if you didn’t, set aside an SEO Adwords budget. It sounds counterintuitive, but it makes perfect sense, especially if you feel that certain themes may work for you, but aren’t quite perfect yet.

For a short period of time, you can run Google Adwords with your actual keywords (not search terms over which you have no control) and analyze the results. Within a few days, you are able to determine if it’s worth keeping with an SEO course of action or not. If, for example, you are in the business of selling red cashmere sweaters, “cashmere sweaters” in all your content takes you nowhere. “Red sweaters”, or “red cashmere sweaters”, however, will definitely target an audience searching for that product. You can try different combinations for weeks, or effortlessly run an ad that will validate your focus, and provide customers specifics at the same time.
There is a myriad ways you can boost SEO with Google Adwords, contrary to popular belief. While this is not the best (and not always the most cost effective) way to approach organic SEO, leveraging the data and metrics provided by ads is a tool worth adding to your SEO belt.