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Business school taught me the fundamentals of business which I use in my everyday management of Zen Den Web Design. However, my MBA did not prepare me for the challenges I would eventually face as an entrepreneur. I filled that…
Social Network Websites Social networking online has become a crucial part of life and has helped many companies grow. Small Businesses have a lot to gain by integrating social network features into their general web presence. Combining services and products with…
Need to manage your company newsletters and want full control to customize design and functionality? Well, you can use a WordPress newsletter plugin which will integrate seamlessly with your existing WordPress website and make your email marketing campaigns a breeze….
Although consumer confidence was up 15 points in November and holiday shopping increased 8.7% on Thanksgiving weekend compared to last year, consumers are still being cautious with their spending. Many businesses are searching for a way to attract customers, and…
Imagine a time when lead generation was created through trade papers, customer response cards and classifieds. Many SMB (small to mid-sized businesses) can relate to the agony of waiting by the phone in hopes the next caller would be a…
When people hear the term “brand identity”, they usually think of a logo or a slogan. But exactly what goes into creating these identifiers and what makes one brand more recognizable than the others? As the Internet inevitably becomes inundated…
Once upon a time, a simple website with a logo, company blurb, and contact info was good enough to inform customers about your business. Although these aspects are still essential, modern web users are accustomed to a higher standard. In…
As powerful and full featured as WordPress is in its default configuration, sometimes you need a little (or a lot) more. Fortunately, the WordPress community offers a huge array of plugins to expand its functionality. Even as an experienced developer, I…
When it comes to SEO (Search Engine Optimization), understanding of the concept usually caps off at name recollection. Our Lead Developer has spent over 10 years working in internet marketing and web development. Join him as he discusses the following…
As the majority of purchasing behavior is found to be subconscious, the field of neuromarketing attempts to understand reactions of our brains to brand stimuli. One of the major factors behind its attractiveness is the idea that traditional marketing research…
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