TOOLS & ANALYTICS Archives - Zen Den Web Design - Creativity and Security in One Place

How Clickfunnels Can Increase Conversion Rate: Revisited

November 30, 2019/in TOOLS & ANALYTICS /by Zen Den Web Design

You have decided to open up an online store in the hopes of selling a great product or service. You have taken advice from trusted members of the online business community. These sources of wisdom preach the need for search engine optimization (SEO) or customer relationship management software (CRM), among other things. While these are essential components to an online enterprise, business owners who offer you advice may neglect to mention Clickfunnels software as a tool for online success. Let’s take a look at what Clickfunnels is and its benefits.

What Is Clickfunnels?

Clickfunnels is a software that can build specific funnels to meet your goals, in mere seconds. Want a customer to sign up for your company newsletter? No problem. Make a purchase? Clickfunnels can create a funnel for that as well. The purpose of these individual funnels is to take a customer visiting your website through the stages of completing your objective without the need of clicking around various pages of your website. To further help illustrate how a clickfunnel works, envision the shape of a funnel where the top represents the landing page of your website. As a customer clicks on the CTA button, he or she will travel through the tunnel, bypassing other extraneous pages or steps, to your objective page.

Benefits of Clickfunnels

Developing a sales funnel made easy

When you design a sales funnel, you have to acknowledge these five stages: awareness, interest, decision, purchase, and retention. These are all integrated within the landing pages that your customers go through in the funnel. Clickfunnels offers you all the services and resources to automate these steps and their landing pages.

Easy customization

Creating landing pages from scratch is not an easy task. From design to copy, you would need a specific skill set to make an effective landing page. Clickfunnels provides a way to easily customize landing pages without having to start from zero. The tool is user-friendly and provides you hassle-free modifications. It’s so easy you don’t need any design experience!

Professional templates

Clickfunnels offers pre-built professionally designed templates. It saves you or your designer effort from having to designing from scratch. Complete your designs in just a few clicks

Time-saving

A sales funnel takes time to develop; and a lot of time at that. However, Clickfunnels saves you time by streamlining the necessary components of making a sales funnel. We’ve already mentioned before how Clickfunnels offers pre-built layouts for landing pages and an easy interface to customize them. In addition to landing pages, apps are also imperative in making your funnel more strong. Clickfunnels allows for the process of integrating apps faster and hassle-free.

Furthermore, the software offers you a centralized dashboard where it addresses all the necessary requirements needed in developing your sales funnel, saving you the time of having to check it on your own.

SSL Certification

Creating funnels with Clickfunnels comes with SSL Certification. With malware attacks frequent on the internet, safety for your website is a big concern. Clickfunnels promises 100% security for your webpages.

Smart shopping cart

Clickfunnels offers many features to easily design a shopping cart for your website. Having an on-point shopping cart is important in closing leads to get conversions. In addition to collecting transaction information, Clickfunnels assures your customers’ decisions, both of which are accomplished during the development of your shopping cart.

Regardless of your business goal, Clickfunnels has a funnel for you. Capturing website visitors and converting them to buying customers has never been easier. Within seconds of creating and implementing your first funnel, you will start seeing the results. While applying the wisdom of those around you is commendable, taking your marketing strategy to the next level is on you.

If you are looking to grow your audience and implement a responsive website design, our experts at Zen Den Web Design in San Francisco can help you and your company succeed. In addition to web design services, we offer graphic design and SEO strategies that go above and beyond what you could do on your own.

5 Steps to Make a Full Conversion Rate Optimization to Your Page

August 14, 2019/in TOOLS & ANALYTICS /by Zen Den Web Design

One of the most important aspects of digital marketing is conversion rate optimization, or CRO. Conversion is the term used when passive visitors to your company’s website become active customers who respond to a call to action, such as signing up for a product, newsletter, or even filling out a form. Optimizing your conversion rate means that you increase the percentage of visitors to your site who become active customers. A full CRO can seem like a daunting task to beginners, but here are 5 easy steps to get started:

1. Gather Data

In order for your digital marketing to be successful, you need to understand both your business and consumers very well and in exact terms. First, take time to evaluate your business: What is your unique selling proposition? What are the objectives and goals of the company? Why does it exist? Put these things in writing, because it is extremely important that your marketing showcases the goals of your company.

When you understand what your business has to offer, you need to carefully evaluate your customers. Take data on which populations are buying your product or services, and which of your promotions are the most popular to consumers. Then narrow down your search further to pinpoint what aspects of your business satisfy your customers, and what aspects cause objections. Your marketing needs to positively engage these customers in order for your company to be successful.

There are several tools available to support you in collecting and evaluating this data. Tracking and analytics programs such as Google Analytics Basics can help you determine the performance of your marketing, content, and products. Online analytics tools generate customer satisfaction and objection reports to help guide you in your optimization process.

2. Set Specific Goals for Your CRO

Once you have collected your data, use it as a baseline to set goals for your digital marketing. Your data will inform you on which promotions, products, or services are the most popular. Make specific, measurable goals to promote these products or promotions to your identified consumers.

3. Utilize SEO Techniques

Once you’ve developed goals for your CRO, use SEO strategies to make your business goals a reality. It all starts at the beginning of your consumers’ journey: search engines. People most commonly find and purchase products by first searching online for products or services they need. Search Engine Optimization (SEO) is the process of making your site more visible to consumers by enabling your website to pop up in the consumer’s top search results.

SEO content writing incorporates specific keywords, topics, and links into your content that will make your website appear at the top of search engine results. In order to do this, you need to determine which keywords, topics, and links will be most effective in drawing your targeted customers to your website and incorporate these into your content. The algorithms used for search engines change regularly, so it is important to stay up-to-date on which keywords, topics, and links will make your website as visible as possible to consumers.

4. Use Blogs

A strong business website not only is discoverable to first-time users but is also engaging enough to develop routine users. Blogs can help boost the amount of traffic on your website, the length of time customers spend on your website, and the likelihood that they will come back to the website later as a source of advice or information. Blogs are most effective on company websites if they are well-written, engaging to your target audience, and informative on topics related to your business. If you want to optimize your conversion rate, make sure to implement a blog column that keeps your customers engaged in your website and informs them on important topics that direct them back to your business.

5. Check Your Progress on Goals

In order to figure out if your changes are helping your CRO, you need to regularly check your website’s performance. Use analytics tools to report website performance, and determine which components of your website are the most active to which customers. These reports also help you identify any components of your web page that need adjustments in order to be more functional and engaging to consumers. CRO is an on-going process, so continue to monitor and adjust your digital marketing as necessary!

Talk to a Professional

Growing your website can be an overwhelming task, but you don’t have to take it on alone. If you still aren’t sure how to make your website more accessible and marketable to customers, talk to a professional about conversion rate optimization today.

3 Ways ClickFunnels Can Help Your Traffic Actually Convert

June 20, 2019/in TOOLS & ANALYTICS /by Zen Den Web Design

You have one product or service that people around the globe cannot live without. You created a website to inform consumers of its greatness and how it will change their lives. With your marketing degree in tow, you have set forth spending your ad budget across social media. After a few months of toiling away, you have the mindset that any minute the floodgates will open, and streams of customers will buy whatever it is your selling. Then, reality check, you notice traffic comes to your website only to leave within seconds. What could be wrong with your plan? There is a tool you may not have considered that could convert that traffic into buying customers without wasting your time and money.

What are ClickFunnels

A ClickFunnel, or often referred to as a sales funnel, is a software program that takes an organized, streamlined approach to taking leads (your customer) through a process that ends in conversion, whether that be making a purchase, signing up for a webinar or downloading an ebook, among others. ClickFunnels eliminate the need for several pages such as landing pages, informational pages, etc. that a client must go through to complete the objective.

Assists in Identifying Areas That Need Improvement

If your customers are dropping off at any point during the process ClickFunnels will help identify these areas of your marketing strategy that require development. Monitoring traffic and statistics will indicate changes such as down or up-trends during each stage. Using this data will allow you to make informed decisions when taking corrective action or focusing on a particular strategy.

Helps Build Relationships

When it comes to purchasing a product or service online consumers are wary. They are informed. Consumers perform research, pay attention to word-of-mouth recommendations and comparison shop before committing to a specific product or service, this is especially true if the company is unknown or the product/service is new. By nurturing potential leads over time, ClickFunnels are useful tools that help build and foster relationships with customers. Connecting, engaging and educating your audience will increase their trust in your company and your product/service.

Increasing Traffic Conversions is in its Nature

When it comes to converting your website traffic, you may find it daunting. Even with changes in your marketing strategy or an update web design your traffic fails to translate to sales. ClickFunnels by nature are designed to help develop targeted prospects while filtering out non-prospective buyers. Using a funnel builder for your product or service will help ensure those consumers who travel further down your sales funnel are more likely to complete your goal for the funnel. In addition to sales funnels, utilizing affiliate marketing will increase your promotional opportunities for your product/service.

If you are looking to grow your audience and implement a responsive website design, our experts at Zen Den Web Design in San Francisco can help you, and your company succeed. In addition to web design services, we offer graphic design and SEO.

Wrong Ways to Report your Website’s Performance

February 4, 2019/in TOOLS & ANALYTICS, WEB DESIGN & WEB DEVELOPMENT /by Zen Den Web Design

If you have a website, you are probably trying to promote something. To find out how your website is operating, you should use the right methods and reports to check your metrics. There are plenty of ways that may not be appropriate to what you’re trying to measure, and many more that will apply. Zenden Web Design is here to give you web design tips, and to help you use and understand proper website reporting tools to use in order to help grow your website. Read through this guide to identify some ways you may be checking metrics of your website incorrectly.

You’re Testing your Website Speed Multiple Times

If you have a diagnostic website reporting tool such as Pingdom Website Speed Test with the intent to see how quick (or slow) your website performance is, only use this test ONE time. A common mistake people make is retesting the page multiple times until they receive the results they expect to see. This is the wrong way to test your website’s performance as it produces false readings and almost tricks the tool into increasing your website’s speed. For the most accurate of measures, run this test only once and fix your website based on that standard.

You Think that Caching is Improving Your Website Speed

If you are trying to use caching to increase the speed of your website, this may not be working for you if your website is not set to standards. Caching WILL NOT work if caches are cleared regularly or if users enter the page through a series of other pages. These will not improve your website, they can hinder it. In order for caching to be effective, you need to make sure your site’s content is static, or mostly so, and your page must have a lot of users and traffic. Other criteria exist regarding web performance that you can find in the provided link, as well.

You’re Not Using KPIs

A KPI, otherwise known as a Key Performance Indicator, is used to identify the best aspects of your website. If you are not using any diagnostic tools, you’ll be unaware of any bugs or issues your users may be having when trying to access your website. This is the worst thing on this list, as it indicates little is being done to understand your website. In order to get started tracking your web analytics and progress, try using a program like Google Analytics Basics. This tool is able to measure various aspects of your site from its conversion rate to how long it takes a customer to complete a task on your page. No matter how large or small your site, you should be using KPIs.

Zenden Web Design

Whether you’re looking for a grand website or a minimalist design, Zenden Web Design is here to lend a hand. Developing a website is difficult, we understand that. You shouldn’t have to go through the learning process alone. Remember, there are many wrong ways of reporting your website’s performance, so be sure to follow this guide to use and identify the right methods.

How to Identify ‘Not Provided’ Keywords in Google Analytics

February 18, 2016/in SEO, TOOLS & ANALYTICS /by Zen Den Web Design

In the SEO world where keywords play an important role, not being able to identify ‘not provided’ keywords in Google Analytics (the search terms that brought visitors to a site) is comparable to sailing through heavy fog. The imposed blindness weakens our performance and productivity. In the absence of actionable data, what can we do to gain some insight on what works? There are a handful of methods that help us get the information we need.

What are ‘Not Set’ Keywords in Google Analytics

Back in 2011, Google implemented a way to hide search terms issued from a secure connection linked to a Google account (Gmail, YouTube, Analytics, and a few more) in its Analytics reports. The move was officially motivated by privacy concerns: any query keyed in using the secure protocol “https://” would not reveal the keywords in Google Analytics Reports. In other words, it became impossible to identify true organic traffic to a website. (Since then, some browsers have defaulted to this standard).

The exception to the rule is that keywords associated with paid Google ads are exempt from the lockdown.

Between a secure search connection and a website Google filters the search terms: PPC associated keywords pass through and show up in your data; independent search terms do not.

As a result, you are getting traffic on your pages (and possibly conversions and sales), but you don’t know what visitors searched for to land there, making it difficult to know your audience and implement action plans and targeting campaigns or improve your SEO.

Methods to Identify ‘Not Provided’ Keywords in Google Analytics

Create a Custom Report for Landing Pages
Creating a report that filters ‘not provided’ keywords per URL can help weed through the unknown, at least for new visits.

• From a profile in Google Analytics account, select Filters
• Select ‘+ New Filter’
• Add (advanced) Filter to Profile

The output will list all pages that were visited while the search terms are unavailable.

If you are confident the pages carry relevant keywords, you will have a better idea of their performance based on number of visits.

If you are running PPC campaign, you can correlate the ranking with ‘not provided’ keyword analyze the trends.

Use Google Webmaster Tools Reports

Another way to identify ‘not provided’ keywords is to use the queries report from Webmaster Tools. It displays the Google search queries that generated the most impressions for your URLs. All you need is to set up Webmaster Tools data sharing.
Analyze the traffic sources to understand where the searches are coming from. The queries report allows you to identify the most popular keywords and provide new keywords to consider. With this data, you can isolate the pages that have a good position but low click-through, and focus on improving content.
The inconvenient of this method is it works for one website at a time. If you manage several sites, you have to manually change the association between Webmaster and Google Analytics each time.

Use Adwords reports to identify ‘not provided’ keywords

Paid search is not subject to the privacy filter, so this is a good place to go fish.

The Adwords keyword report gives the whole data of traffic sources in “Matched Search Queries”.

If Adwords is part of your campaigns, comparing page data between paid and organic searches is useful.
Where it gets interesting is to analyze your competitors’ performance in the Google Adwords Auction Insights Report.

This reveals great information on keywords that hit, along with a glimpse of your competition’s strategies: if a keyword consistently makes it to the top, it could mean they are focusing on it…for a (good) reason.

When Google pulled the plug and created the ‘not provided’ keywords creature, they sparked a fierce controversy. Solutions to identify organic search or circumvent the absence of data exist but are far from providing satisfactory results (not to mention the amount of work it represents to get information that was available before). Third party developers are working around the clock to bring back sanity to the SEO world.

Best Mobile Analytics Apps 2016

February 11, 2016/in MARKETING & BRANDING, SEO, TOOLS & ANALYTICS, WEB DESIGN & WEB DEVELOPMENT /by Zen Den Web Design

Mobile devices have become an extension of our desk and mobile analytics apps let us do our job anytime, anywhere.

Running an online business, managing websites, or optimizing digital marketing campaigns… We are not necessarily sitting in front of a screen all day; we need access to data when we are off work. Such is the virtual world that it changes constantly and necessitates we take prompt actions.

Imagine being out of the office for hours. No desktop computer, no laptop. At any given moment, something could happen that needs fixing.

Without the possibility to react, we lose control of productivity. In fact, even a few minutes can make a difference. That’s how fast the world moves.
In our job, in our business, all depending upon virtual behaviors, we rely on numbers, reports and graphs to continually assess our position, visibility and performance. It can all be in our palm and at our fingertips, thanks to mobile analytics tools.

Mobile Analytics Apps Best for SEO Essentials: iWebmaster Tools

(available for iPhone and iPad- free)
For digital marketing professionals and online business owners, SEO is at the forefront of operations. The need for outstanding execution calls for powerful tools that give access to data and key metrics.
iWebmaster Tools is a mobile analytics app that scans all aspects of SEO and deliver the results in clear design. From SEO reports to Alexa stats and social analytics (counting shares, tweets and attached comments), you can monitor your performance in seconds.

The Directory Listing Checker allows you to make sure you are listed in the most popular directories, essential to your visibility.
The app is kind enough to highlight your website vulnerabilities and offer advice to improve along with providing website diagnostic (including potential malware threats using our trusted guardians Norton, McAfee and AVG).
The Resources tab and E-Learning Center offer videos from the likes of MOZ and SEOBook so you can keep up to date with the industry news and happenings, and courses about Email marketing list building or how to conquer social media (with titles like “secret strategies” and “plan of attack” , you’re set to dominate the virtual universe).

To put it simply : must have mobile analytics app.

Mobile Analytics Apps Best for in Depth Reports: Google Analytics

(available for IOS and Android – free)

Digital marketers, online retailers, website owners all rely on reports to track productivity, analyse traffic and retention and increase conversion. Chances are Google Analytics is installed on their desktop.

The mobile version offers the same functionalities with the added benefit of manageable size.
Data are displayed in real time so the slightest anomaly can quickly be detected and addressed.

The mobile analytics app lets you configure your favorite views, controls are easy to master and navigation is user friendly.

While it’s loaded with reports, the one page overviews make it less daunting than the desktop version. A smaller scale forces you to look at the whole before digging in, allowing for better evaluation of your audience, acquisition or conversions, to name a few . One glance and you immediately notice if traffic is timid, giving you the opportunity to react. This mobile analytics app also features automatic alerts if it detects anomalies so you don’t wait hours before being able to fix them.

To put it simply: robust mobile analytics app.

Mobile Analytics Apps Best for at a Glance: Dashboard for Google Analytics

(available for iPhone and Android – free)

One might think Google dominates, but we have to admit they know a lot about online business and the best tools to run it. The mobile analytics app “Dashboard” brings the essence of Google Analytics without the overwhelming effect.

In a matter of seconds, you can see if you met your goals thanks to auto-updating charts. Anything displayed in red alerts you of a matter that requires your attention. The app is particularly useful at critical times of a campaign (at launch for example), special events or promotions when you must be able to track performance and cost effectiveness. Dashboard for Google Analytics drills through over 80 reports to deliver their essence in simple, understandable form.

To put it simply: mobile analytics app for pros on the go.
Internet users are using their mobile device more and more to search, surf and shop on the net. It’s only common sense that we too use those devices to make sure we cater to their exact needs.

Analyze Website User Behavior with Google Analytics

January 11, 2016/0 Comments/in TOOLS & ANALYTICS /by Zen Den Web Design

Google Analytics is a powerful free tool that lets you analyze website user behavior every move with one simple interface. It also provides powerful data about users such as the device they are using, how they found your site, and even where they are located geographically. If users are signed in to Google or some other social media platforms, Analytics can even tell you certain things about the the individual such as age and gender, as well as their interests.

The Dashboard

The Dashboard gives you an overall snapshot of your site’s performance. From here you can see general statistics of your site visits, page views, number of users, average time spent on the site, and the bounce rate. You can also view these stats by certain specific time frames. For example, if you wanted to know how your site performed last holiday season you can simply set the date parameters and compare specific chunks of time. You also have a series of shortcut links to different sections where you can drill down further for certain behaviors such as number of hits from certain devices, or the bounce rate from certain geographical regions.

Audience

Age Breakdown

Gender Breakdown

Interest Breakdown

From your Audience tab you can drill down into specific breakdowns of your average user. In the image above you can see that in the example site the average user is male, aged 25-34 and the top categories they are interested in are Sports/ Individual Sports/ Running & Walking and Computers & Electronics/ Consumer Electronics/ Electronic Accessories. This is a great cross reference tool to see if your current marketing strategy is hitting your target demographic. Note that Analytics isn’t 100% accurate all of the time because some users either browse anonymously or have installed certain extensions in their browsers that let them opt out of submitting data to Google.

Location Breakdown

Another exciting feature of the audience tab is the Geolocation breakdown function. Within this tab you can explore your users geographic location from country all the way down to metro area.

Technology Breakdown

From within the Technology tab you can learn everything you need to know about your viewers devices they are using to visit your site such as type of device, operating system, screen resolution, and browser. This can very useful in your design or redesign because it can give you insight on whether to set a focus on a certain screen size or device. For example if most of your visitors come to the site using a mobile device then you know that you need to spend the extra time and resources making sure that your site is 100% perfect on smaller screens.

Audience

Acquisition Overview Dashboard

Your Acquisition tab will tell you everything you need to know about how visitors came to your site. From the overview dashboard you can get a brief snapshot of your acquisition sources (organic search, paid search results, referral link, social media, etc). This can be very useful if you are tracking your SEO or PPC campaigns.

All Traffic Breakdown

From your ‘All Traffic’ tab within acquisition you can easily see where your traffic is coming from. ‘Google/ organic’, means that your traffic came through Google naturally through searching keywords or phrases such as, “Business Services, San Francisco”. ‘Direct’, means that someone visited your site by directly typing in the URL. All other sources are listed by the site the traffic came from, for example “Pinterest.com”. You can also see the number of pages visited, time spent on the site, bounce rate, and more broken down and sortable by the traffic source.

Another great feature of the audience tab is that you can directly monitor the effectiveness of your SEO or Adwords campaign by setting goals for certain keywords or number of visitors each month. You can also compare months or different times of year to track your site’s progression.

Behavior

Behavior Overview

Tracking your viewers behavior on the site is another critical function of analyzing the effectiveness of your site. The Behavior tab not only lets you know the pages that are most popular on the site, but also how the visitor got to that page, how much time they spent, and what they did from there.

Staying in tune to your users behavior is critical to understanding your sites value and performance. At Zen Den we have yet to see a more powerful tool. Learn more about installing Google Analytics to your site at http://www.google.com/analytics/

Using Buffer to Manage Multiple Social Media Campaigns

March 20, 2014/in TOOLS & ANALYTICS /by Zen Den Web Design

By: Mae Demdam
Businesses should know the importance, value and essentialness of social media, but it’s much more than throwing up a Facebook Business Page or Tweeting once a week. Proper social media management takes extensive research, strategy creation, and most of all time.

A majority of the customer experience happens online, thus social media enables brands to take advantage of a customer’s engagement outside of typical channels, like their website. Social media has also become a lucrative marketing tool, providing advertising and sales capabilities. But how can we maximize our Social Media Campaigns and save time?

Luckily there are tools like Buffer. The newest and simplest way to share what you want on Social Media. Buffer’s dashboard makes it easy to connect all of your social profiles, i.e. Facebook, Twitter, LinkedIn, Google Plus in one cohesive place and post just once. Buffer takes care of posting throughout the day at the best times with pre-set schedules (however, you do have the option to create your own schedule), all you have to do is drop your posts in.

We know that link building and social engagement is important to all Social Media and SEO Campaigns and with Buffer everything you share becomes more focused and consistent, while saving you time. Knowing that you only have to post once makes it easier to concentrate on a well thought out message to your social community. It also gives you the opportunity to see what’s trending within your industry and on others’ social media. By focusing on social media efforts like content creation, engagement, voice and brand identity and analytical metrics you are gain the opportunity to build your audience.

Now that you’ve discovered a tool to make your social media managing a bit easier, you can concentrate on what to post. Here are some tips for knowing what type of content to publish and share.

Promotional Content: Use sparingly and only when there is real value. This will make the promotion more appealing to consumers.
Relative Content: Post related content. If there is big news in your industry, share it, but give credit where credit is due. If you can, create original content based on the same concept.
Tips & Tricks: Post tips and tricks that will help your customer. You can easily add value to your posts by offering your consumers a “How To” guide or an “Instant Download”.
Conversations: Post to other posts and start a conversation. Social Media is about engaging with your audience. If there is comment on a social post, be sure to acknowledge it, if warranted.
Non-Promotional Content: Humanize your social media posts with posts about company events, volunteer efforts or community outreach.

For more Social Media Best Practices click here.