WEB DESIGN & WEB DEVELOPMENT

Changes to Web Design for 2018

It’s not true that the restless nature of web developers keeps them changing, changing things. We have to chase Google’s emerging algorithms, and there is wonderful new technology that helps our websites outshine others.  San Francisco web development is shadowing these ideas excitingly. So what will web design 2018 look like, and where will it […]

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SEO

How to Optimize an Infographic for Search Engines

Did you know that infographics allow you to take, what could end up boring, mindless content, and convert it to something easy to read? We all love eye-catching visual screen work but tend to shy away from huge chunks of text that burden our brains and put our eyes in sleep mode. The result for […]

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ECOMMERCE

The Difference between http and https – Why Is It Important?

With no time to waste, we will start this article with the essentials because this is going to be vital evidence in this argument. Have we grabbed your interest? We hope so, and we hope you read further. First up, what do “http” and its sibling “https” stand for? Naming Difference Between http and https […]

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MARKETING & BRANDING, SEO

How a 404 Page Can Hurt Your SEO

We have all experienced them when browsing or searching, but do 404 – “four-oh-four” in geek speak – affect SEO? It all depends on the 404 message returned, but most of these categories do not directly influence SEO. One thing all 404’s share in common however, is their ability to frustrate and permanently turn away […]

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WEB DESIGN & WEB DEVELOPMENT

The Essential Elements of Modern Web Design

Web design is constantly evolving: what was once limited by hard-coded, static HTML has now grown into a dynamic entity that literally drives businesses today. Web design trends continue to go in and out of vogue; with some trends slowly edging their way out (we’re looking at you parallax scrolling), while some older trends are […]

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WEB DESIGN & WEB DEVELOPMENT

3 Major Website Holdups to Improve

It’s no secret that the most important aspect of your site and its success is the quality of the content within the pages that contain it. But, with all of the focus fixated on the content creation, there are relevant technical facets that are seriously lacking in receiving the attention that they rightfully deserve. What […]

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WEB DESIGN & WEB DEVELOPMENT

Why AI Won’t Replace Web Designers

Web design is a relatively new job. When websites first came into existence, there was no need for designers — sites were made up of pages containing just text. As Internet speeds began to increase, it was possible to make pages more complex, first by adding images, then videos and other rich content. Read: 3 […]

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WEB DESIGN & WEB DEVELOPMENT

Are Homepage Sliders a Bad Idea?

Times have changed quickly. When we go online and search for something, no matter what it is, there are a host of different websites offering the same thing. Price will always be a determining factor with consumers, but the second most important item is website design and ease of use. Cumbersome user interface, pages that […]

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WEB DESIGN & WEB DEVELOPMENT

Project Questions a Web Designer Should Ask You

Creating a website can be nerve wracking. You know how important your web presence is to attract customers and convert sales but with so many theories out there about what is “the best process” can become confusing and downright intimidating. Choosing the right web designer is a critical first step. Not all are created equally. […]

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WEB DESIGN & WEB DEVELOPMENT

Can Your Hosting Affect Your Online Success?

Picture this. You have worked long and hard at designing and developing a website for your business, taking each careful step to ensure a bug-free, user-friendly experience on your website. But, after a successful launch and a few good days, you start receiving complaints from customers about being unable to access the website or being […]

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WEB DESIGN & WEB DEVELOPMENT

Decision Time: Web Designer vs. Website Builder

The World Wide Web continues to expand exponentially. This opens an interesting debate that focuses on choosing between a professional web designer vs. website builder. The key difference between the two is a website designer builds from scratch. In contrast, a website builder provides ‘canned’, customizable solutions. The Great Debate – Web Designer vs. Website […]

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WEB DESIGN & WEB DEVELOPMENT

The Tactical Use of Whitespace in Web Design

Silence between notes in music creates a rhythm that seizes our attention. When a speaker pauses in the middle of a sentence, we eagerly anticipate their next words as we imagine what they might say. White space between objects makes them stand out better and seem more attractive. Visit an art gallery and you will […]

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WEB DESIGN & WEB DEVELOPMENT

3 Decades of Evolution of Web Design

What do the Internet – also called the World Wide Web – and Baby Boomers have in common? Some older readers may say ‘not an awful lot’, thanks to resistance-to-change labeling, but they would be wrong. Come join us and find out more, as we celebrate over three decades of the evolution of web design. […]

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ECOMMERCE

How to Write a Killer Product Page

“How do I create a product page that will entice my customer into buying from me?” As pivotal a question as this is to a business’ online presence, the answers to it are as diverse as the businesses that ask this question. However, regardless of what your business is, it comes down to describing your […]

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SEO

In the Know: Major 2017 Google Algorithm Change

We’re now well into 2017, and changes – in every aspect – just keep coming! As a business owner operating from a website, you most likely try and keep up with best practices and implement strategies that can get you traffic and leads. You have embraced responsiveness and your site is functioning perfectly on small […]

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WEB DESIGN & WEB DEVELOPMENT

How to Stand Out: Homepage Web Design Tips

How many websites are currently offered to the world? Millions? Billions? It’s probably near impossible to track down and count every single website ever created. Not to mention, who has that kind of time? However, the overall point is simple: There is a never-ending supply of websites available to consumers. Where does your site rank […]

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WEB DESIGN & WEB DEVELOPMENT

What Defines a User-Friendly Website?

In this day and age, it’s critical for your business to have a user-friendly website. If your site is difficult to navigate, many people will get frustrated and your bounce rate will sky rocket. If you take the time to implement a few best practices, you can increase return visitors and boost sales. Here are […]

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SEO

How to Use Videos on Your Website

Do you currently use a website to promote yourself or business? It doesn’t matter what sort of product you have to offer – if you want to increase viewership to your site, and bring more awareness to what you’re selling or offering, then you ought to explore using videos on your website. Videos are a […]

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WEB DESIGN & WEB DEVELOPMENT

2017 Web Design Trends. What You Should not Dismiss

Are you searching for the best 2017 web design trends? If so, we’ve got quite a list for you! It’s true, in order to be the best, you’ve got to learn the best techniques. The New Year is right around the corner, meaning if you want you and/or your company to be successful, then it’s […]

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SEO

Backlinking Strategies that Work in 2016

Backlinking strategies are obviously important, and can go a long way in helping to get your website (i.e. business or product) noticed. So, that being said, can you define backlinking? Not only do you need to know how to define it, but you should also be able to list specific methods that work. Backlinks (or […]

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WEB DESIGN & WEB DEVELOPMENT

How to Choose a Good Website Color Scheme

First impressions are everything, that’s why a brand representative website color scheme matters. Today, if you want your business or company to become successful, then it’s vital to have an online presence. Specifically, you must have a website to keep clients and/or your target audience informed. After all, how else do you expect to stand […]

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SEO

It’s All in the Local SEO

If you want your business to become successful, which you most likely do, then you should consider getting getting educated on local SEO. SEO, or search engine optimization, can help your company rank on the Internet when potential clients or customers go searching for a specific product . . . a product that you have […]

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WEB DESIGN & WEB DEVELOPMENT

8 Effective Web Design Principles

If you read around you will come to realize that the approaches to effective web design principles don’t vary much from one source to the other. The simple explanation is that conventions are a good thing and there is no need to reinvent the wheel. That is not to say your website can’t have bells […]

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SEO

10 Steps to Increase Your Domain Authority

The future of business is undeniably online, and to beat the competition, it’s incredibly important to establish domain authority. Without domain authority, you have less of everything. Less traffic, which leads to less repeat visitors which leads customers which less to less reviews, less data – you get the point. Domain authority is critical for […]

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WEB DESIGN & WEB DEVELOPMENT

5 Reasons Why You Shouldn’t Use a Free WordPress Theme

At first, a free WordPress theme for your blog may seem like a simple and effective way to garner attention and attract customers to your products. It’s true that there are a lot of color and layout combinations, and given the advantage of saving money, it’s easy to see why a free theme might be […]

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WEB DESIGN & WEB DEVELOPMENT

Does Website Speed Impact Search Ranking

If you’ve just recently started up a website or even a partner site, and you’re not getting the kind of traffic you want, you may find yourself wondering “does website speed impact search ranking?” Search engines like Bing and Google have a checklist of things that they look for and evaluate when organizing the most […]

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ECOMMERCE

5 Tools To Retarget eCommerce Abandoned Carts

Deemed the plague of digital retail, eCommerce abandoned carts are amounting to billions of dollars lost in revenue. If you’re operating an online shop, you know all too well, and dread, the abandoned items, forgotten, dismissed or removed. Retargeting customers that once showed a strong intention of purchase is necessary but shouldn’t take all of your […]

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WEB DESIGN & WEB DEVELOPMENT

10 Tips To Optimize Mobile Site Speed

Will you lose customers while your mobile pages slowly load, or will you gain loyal followers as you optimize mobile site speed? The choice is yours, but Google plans to add mobile website speed to SERP ranking, so wise businesses are moving to optimize mobile site speed now. The majority of consumers are mobile and […]

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WEB DESIGN & WEB DEVELOPMENT

5 WordPress Website Themes To Use In 2016

Finding a needle in a haystack might seem easier than choosing from the staggering collection of available WordPress website themes. That job becomes a lot easier with careful consideration of your website’s purpose and priorities. Use this rundown of features in five important WordPress website themes to determine what’s best for your site. 5 important […]

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MARKETING & BRANDING

Google AdWords Changes : truth and myth

On February 18th, 2016, Google AdWords changes took the digital marketing industry by surprise. The removal of right side ads on desktop results page created panic and much heated debate. While discussions are still going strong on the topic, most agree a month later that Search Engine Marketing (SEM) Armageddon will have to wait. Again. […]

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SEO

“Tag, you’re it”: what heading tags are and how they impact SEO

The importance and compared merits of heading tag in website pages and posts has been (and still is) generously commented and there seems to be little argument about it: heading tags are necessary to boost SEO and improve user experience. Heading is code name for structure Heading tags (or title tags) are designed to add […]

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SEO

Best Keyword Research Tools for PPC and SEO

Keyword research tools are to SEO professionals what a scalpel is to a surgeon. An extension of themselves, an obsession that wakes them up at night. What keyword will improve their website ranking, trigger the click on the ad attached to that word or group of words. Finding relevant keywords is crucial to online businesses, […]

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SEO, WEB DESIGN & WEB DEVELOPMENT

How to boost SEO with Google Adwords?

The question whether one can boost SEO with Google Adwords has been asked many times and is much debated. Most digital marketers tend to keep them separate in the campaign strategies, yet the goals are the same: traffic and conversion. The main objective of SEO is to increase an online business’ visibility and place well […]

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SEO

Do higher conversion rates depend on both SEO and CRO

Do higher conversion rates depend on SEO and CRO working hand in hand? Many digital marketers will focus on search engine optimization and let another team take care of what happens after a visitor landed on a page. Does it make sense? Are conversion rates not intimately related to SEO? Is CRO not depending on […]

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SEO

Causes and fixes for 406 Error – Not acceptable

The response “ 406 Error –  Not acceptable ” is not as common as a “404-Page not found” but does happen occasionally and should be fixed. What causes a 406 Error When you click a page link or access a website, your browser sends a request to the host server. In other words Chrome (for […]

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SEO, TOOLS & ANALYTICS

How to Identify ‘Not Provided’ Keywords in Google Analytics

In the SEO world where keywords play an important role, not being able to identify ‘not provided’ keywords in Google Analytics (the search terms that brought visitors to a site) is comparable to sailing through heavy fog. The imposed blindness weakens our performance and productivity. In the absence of actionable data, what can we do […]

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MARKETING & BRANDING, SEO, TOOLS & ANALYTICS, WEB DESIGN & WEB DEVELOPMENT

Best Mobile Analytics Apps 2016

Mobile devices have become an extension of our desk and mobile analytics apps let us do our job anytime, anywhere. Running an online business, managing websites, or optimizing digital marketing campaigns… We are not necessarily sitting in front of a screen all day; we need access to data when we are off work. Such is […]

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SEO

Must Have Chrome Extensions for SEO

Chrome Extensions for SEO are tools to rapidly access important information at a glance. Behind the scenes, most of those appendages also offer more comprehensive content and analytics. Chrome Extensions for SEO help you get a website on the first page and stay there. How to Install Chrome Extensions for SEO 1. Go to Chrome […]

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WEB DESIGN & WEB DEVELOPMENT

4 Step Web to Lead Form Integration for Your WordPress Website

Web to Lead Form Integration is an important component of a website design and build project. We’ll assume that you have the perfect mix of modern design, responsiveness, professionally written copy and optimized user experience. Next, you need a convenient way to collect leads in a CRM so you can organize, prioritize and schedule follow-ups […]

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SEO

Google Webmaster Tools for Beginners in 3 Easy Steps

You’re redesigning your website to make it more appealing to potential customers, so now you need to make sure those potential customers find your site in the first place. Luckily, Google gives you the tools to improve your search rankings: Google Webmaster Tools (GWT). Monitoring GWT can help you naturally increase your site’s search ranking, […]

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SEO

The Importance of Good Copywriting for Your Website

Your website is the world’s introduction to your company. It is the first impression many people will have, and it is frequently the tool people use to form opinions about your company—good or bad. If your website is unprofessional, visitors will probably think your business is unprofessional. Web design is a huge component of making […]

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WEB DESIGN & WEB DEVELOPMENT

Responsive Web Design and Google’s Mobile Friendly Update

On April 21, Google made a major change to its search engine results page (SERP) algorithm on mobile devices: websites that are mobile friendly are now placed higher in the results. If your website is not mobile responsive, this algorithm change could have a significant impact on your web traffic. Let’s take a look at […]

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WEB DESIGN & WEB DEVELOPMENT

Recent WordPress Vulnerability and Security Updates

Zen Den Web Design  feels it is important to share the information we get regarding WordPress, particularly and security updates that may affect our customers or the WordPress community in general. We’d like to bring to your attention a recent XSS vulnerability affecting multiple WordPress plugins and themes. The vulnerability is caused by a common code […]

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WEB DESIGN & WEB DEVELOPMENT

Better Website Design with SASS and Compass

Working with Sass & Compass offers a lot of tools that enhance our ability to work with color in the website design process. From simplified opacity to mixing and matching colors on the fly, utilizing Sass & Compass has become a irreplaceable part of our front end workflow. I’m going to over a few basic […]

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WEB DESIGN & WEB DEVELOPMENT

Creating a Custom Video Carousel to Display YouTube Videos

We recently completed a project for a customer that required the development of a custom video carousel to show their YouTube videos by category. We wanted a large hero Video on the page and a carousel of other videos in a scroll bar below. It needed to look something like this: We were surprised to […]

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WEB DESIGN & WEB DEVELOPMENT

5 Ways Your Website is Driving Customers Away

1. It’s Too Slow Your website speed is usually your very first impression for your brand or business online. Here are few stats related to site speed from Kissmetrics: 47% of consumers expect a web page to load in 2 seconds or less. 40% of people abandon a website that takes more than 3 seconds […]

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TOOLS & ANALYTICS

Analyze Website User Behavior with Google Analytics

Google Analytics is a powerful free tool that lets you analyze website user behavior every move with one simple interface. It also provides powerful data about users such as the device they are using, how they found your site, and even where they are located geographically. If users are signed in to Google or some […]

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SEO

Using Buffer To Manage Social Media

With so many social media platforms to choose from, it can be difficult to keep them all active. Posting consistently can be a pain when you have other things to do, which is where Buffer comes in. So what is Buffer? Buffer is just what the name implies: a buffer between you and everything social […]

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WEB DESIGN & WEB DEVELOPMENT

Custom WordPress Shortcodes in the Web Design Process

It’s a common problem in web design, as a web designer with a broad knowledge of HTML and CSS standards, I can craft beautiful and complex sites, but at some point I have to hand that code over to a client. A client who doesn’t have the time or interest in bringing themselves up to […]

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WEB DESIGN & WEB DEVELOPMENT

Free Cloud Hosting with Amazon (AWS) Free Tier

Amazon Web Services Free Tier Hosting Besides leaving packages at our front door, Amazon runs a massive cloud computing operation branded as Amazon Web Services (AWS). Many companies, e.g., Amazon’s store, Netflix, Reddit, Pinterest, etc., use AWS to back their systems. Even some federal US government agencies employ AWS: NASA and the CIA. As an […]

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WEB DESIGN & WEB DEVELOPMENT

Top Web Design Trends to Adopt in 2015

At the time of writing this, the web is almost 24 years old . From what started as a strange science project has grown into a media consumption and human expression engine like the world has never seen before. The internet is a constantly evolving machine that has reached roughly 40% of the world and […]

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WEB DESIGN & WEB DEVELOPMENT

Set your WordPress Data Free (WP Rest API)

The Future of WordPress WordPress is a great piece of software that has grown way beyond its meager blogging roots. But the future of WordPress might be as a set of components that allow you to pick and choose what you need from it. With the recent 1.1 version release of the new WP REST API […]

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WEB DESIGN & WEB DEVELOPMENT

We Preprocess our CSS with Sass and So Should You

What is Sass? Sass is a CSS preprocessor. It greatly expands on the capabilities of vanilla CSS, allowing us to use features that aren’t going to make it into the CSS spec anytime soon. The best part is, we don’t have to wait. We can use these features today, because Sass is processed and output […]

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WEB DESIGN & WEB DEVELOPMENT

5 Reasons Your Company Should Be Using WordPress

Branding is a vital component of your business. Your customers know what to expect when they make a purchase, and your brand provides that assurance. A good brand delivers quality and consistency, both of which help acquire and keep customers for the long haul. One of the most effective ways to spread your brand is […]

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SEO, WEB DESIGN & WEB DEVELOPMENT

3 Simple yet Effective SEO and Website Design Tips

An appealing storefront with bright, visible signs and an ad in the Yellow Pages was an effective way to draw in customers a generation ago, but in today’s digital world, having a presence in search is crucial. Do you know how many new customers you are acquiring through online search? When people need something nowadays, […]

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SEO

3 Questions About SEO Services You Need to Ask

  Questions About SEO? A lot of Americans dream of opening their own company one day, and being the boss certainly has its advantages. However, starting a business is incredibly risky. Most people wait until they’re fairly secure financially to open up shop, but by that point, they have usually started a family and have […]

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WEB DESIGN & WEB DEVELOPMENT

We’ve Officially Moved!

From humble beginnings come GREAT things Let’s look back and reflect on how Zen Den Web Design first started. I have 2 passions; surfing and music and at the time I was surfing as often as I could at Ocean Beach and playing bass in a local bar band. I needed a website for for […]

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ECOMMERCE

Pros and Cons: BigCommerce, Shopify, & MagentoGo

At Zen Den, our web development and design team is well versed in a variety of ecommerce website platforms having built extensively on Shopify, WooCommerce, BigCommerce, Magento, and Zencart, to name a few. Of course in our client’s best interest we choose the eCommerce platform that meets their needs and provides the right solutions for […]

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WEB DESIGN & WEB DEVELOPMENT

New WordPress Website Launch: Merritt Mental Health

By: Mae Demdam Whew, another one down! We’ve just finished the launch of a new medical website for our client, Merritt Mental Health. This was an exciting and seamless project thanks to the integration of Basecamp and our client’s constant communication. What is Merritt Mental Health? Dr. Eli Merritt, a psychiatrist in the San Francisco […]

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WEB DESIGN & WEB DEVELOPMENT

We’ve Teamed Up with AltTox and the Humane Society of the U.S.

By: Mae Demdam Our innovators, designers, creative thinkers, strategists AND most importantly animal lovers, are so proud to have been chosen to redesign AltTox.org’s (in partnership with The Humane Society of the United States) website. The goal of this collaboration is to bring their current website up to date, make it responsive, and create an […]

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ENTREPRENEURSHIP

Let’s Break These Unhealthy Work Habits and Be More Productive

By: Mae Demdam At Zen Den we’re not the hoodie wearing, Cheetos eating type, although we like both, nor are we Bosu ball sitting and the “shoes off” meeting kind of agency either. We’re a creative agency with individual personalities working together in our best version of a “zen-like” state, but that doesn’t mean we […]

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WEB DESIGN & WEB DEVELOPMENT

Web Redesign for Buffalo Bill’s Brewery in Hayward CA

By: Mae Demdam We’re proud to announce that we’ve partnered with Buffalo Bill’s Brewery to create a responsive website to strengthen their online presence and assist with their re-branding and marketing. Buffalo Bill’s Brewery was founded in the 1980s by beer enthusiast and famed photojournalist Bill Owens. He envisioned opening an authentic brewpub that would […]

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WEB DESIGN & WEB DEVELOPMENT

8 Great Websites for High Quality Free Photos

If you spend enough time shopping around for stock photography you begin to see the same boring stock images. You know the ones, a sterile corporate type writing a generic message in the air with a white marker. Or the solo cup of coffee on a desk alongside a notebook and pen. The point is […]

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WEB DESIGN & WEB DEVELOPMENT

3D Flip Animation using CSS3 Transform Properties

By: Chad Bell Create modern engaging website designs using CSS3’s 3D transform properties. This is tutorial explaining how to create a convincing 3D card flip animation. You can display any HTML on either side of the card. Our example is from a portfolio page. The front of the card displays a screen cap of one […]

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TOOLS & ANALYTICS

Using Buffer to Manage Multiple Social Media Campaigns

By: Mae Demdam Businesses should know the importance, value and essentialness of social media, but it’s much more than throwing up a Facebook Business Page or Tweeting once a week. Proper social media management takes extensive research, strategy creation, and most of all time. A majority of the customer experience happens online, thus social media […]

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ECOMMERCE

Understanding the eCommerce Conversion Path

By: Mae Demdam As eCommerce business grows, purchasing and consumer behavior continues to adapt to its technology, thus it’s important to fully understand how consumers are getting to our websites and how they interact with it to convert to sales. Conversion Path vs. Purchase Path There are two specific paths when it comes to eCommerce […]

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SEO

How to Organize Your SEO Strategy

By: Mae Demdam It’s always helpful when people can share tips and tricks of their trade with others and because of our SEO experience we want to be one of those helpful individuals. There are a lot of different factors to take into consideration when it comes to optimizing your website. Many of which happen […]

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SEO

Why Businesses Should Hire Professional Content Writers

Writing Your Own Content? Although no one is going to know the nature of your business better than you, we still don’t recommend that clients write their own content, primarily because they normally aren’t expert writers. Not only are there major pitfalls when clients without professional copywriting experience try to produce web content, more often […]

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WEB DESIGN & WEB DEVELOPMENT

Conquering the Dreaded Web Design Launch

By: Mae Demdam All the hard work and stress is over, or so you thought. Even when a site is 99% complete; the design is approved, the site has been tested, and it’s ready to launch your client is hesitant and won’t pull the trigger. It can be frustrating when your client has cold feet, […]

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ECOMMERCE, SEO

Woocommerce Product Category Taxonomy with the Yoast Plugin

By: Mae Demdam It’s no surprise that our team is enamored by WordPress. We love the plethora of features, plugins and eCommerce extensions like WooCommerce and when building a recent client’s eCommerce WordPress website, check it out here, we wanted to deliver a cohesive design and search engine optimization strategy that increased their business and […]

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SEO

Website SEO Checklist & Free SEO Spreadsheet Download

By: Mae Demdam Website SEO Checklist It’s always important to check your work prior to launching a website with implemented SEO strategy. Once the site goes live it’s accessible to your audience and you want to ensure that you’ve gotten most, if not all of the kinks fixed and your ducks in a row prior […]

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SEO

Do you have a comprehensive SEO Content Strategy?

By: Mae Demdam SEO Strategy Comprehensive SEO content strategy is vital in getting indexed on the first page of SERP’s (Search Engine Results Pages) and isn’t an easy task. Let’s face it, technology has made us somewhat lazy and we, as consumers crave instant gratification with the least amount of work. Thankfully Google, Yahoo, Bing […]

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ECOMMERCE

Popular eCommerce Platforms: WooCommerce Magento or Shopify?

By: Mae Demdam Which Platform is Appropriate? Making a successful eCommerce website it no easy task. You need to consider what eCommerce platform works best for your business and and your budget. With all the choices for eCommerce websites out there, it may be difficult to decide which popular eCommerce platform is right for your […]

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ECOMMERCE

eCommerce Website Standards for Easier Online Commerce

By: Chad Bell eCommerce Website Standards Every day millions of people around the world a making purchases online. Since the early 2000’s people have been buying things on the internet. Since then the process has been greatly improved with data and analysis of billions of purchases thus forming a certain set of eCommerce standards. Platforms […]

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ECOMMERCE

Q: How Do You Convert Visitors Into Customers?

By: Chad Bell A: Optimized Website Content Converting eCommerce website visitors into paying customers is not an easy task. Thankfully there are a few fundamental techniques for optimized website content to help you when planning your new website. 1. Know your visitors Before you start planning and generating your content, you should be able to […]

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MARKETING & BRANDING

Brand Identity and Graphic Design

By: Chad Bell Brand/Identity Insanity Insanity is doing the same thing over and over again and expecting different results. Einstein believes this to be true, and we couldn’t agree more. Not too long ago, we noticed that we weren’t getting enough information about  brand and identity of some of our clients during their initial design […]

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WEB DESIGN & WEB DEVELOPMENT

Modern Techniques in Web Design

By: Chad Bell Modern Techniques and Technologies in Web Design Leveraging modern techniques in web design will not only keep your site up to up to speed with your competition, but it will also protect your investment. Let’s take a look at some of the latest technologies being used today: HTML5 Another modern technique in […]

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WEB DESIGN & WEB DEVELOPMENT

How Are Websites Designed?

Website Design Process: Mockup Designs We know that one of the most exciting steps to building a website, for both designers and clients, is the Mockup Design process. After all, we can talk about to the functionality and graphics with words all day long, but most of us are visual learners. In order to deliver […]

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ECOMMERCE

eCommerce Website Design Prices

By: Chad Bell eCommerce Website Pricing Fact is there are a lot of options to consider when budgeting for the design and development of an eCommerce website, it can be a bit confusing. Websites are not unlike cars and eCommerce website design prices can range from $5,000 – $500,000+. At the lower end of this […]

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SEO, WEB DESIGN & WEB DEVELOPMENT

Optimized Images for Improved SEO and Website Loading Time

One of the usual suspects to a slow website is large un-optimized images. Fortunately, this is a fairly easy fix and can lead to improved SEO. Let’s take a minute to talk about the different image formats for web design. The Most Common Image Formats in Web Design Are: Jpeg Jpeg is a commonly used […]

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ECOMMERCE

The 80/20 Rule of eCommerce Web Design

The 80/20 Rule We’ve all heard of the 80/20 rule, originally created to describe the unequal distribution of wealth. Named after the Italian economist Vilfredo Pareto who observed that 80% of the income in Italy was received by 20% of the Italian population, the assumption is that there are a “vital few and trivial many”. […]

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ENTREPRENEURSHIP

How Business Consulting Can Save You Money

A Guy and His Start-up Idea I recently met with a potential client to discuss his new website project. Now, I meet or take phone calls on a daily basis with potential clients who have a web based business idea. Its a mixed bag of good, bad, and terrible ideas for the next big Internet […]

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ECOMMERCE

Turn WordPress into an eCommerce Website

Why We Love WooCommerce For a lot of eCommerce stores WordPress running Woocommerce is more than sufficient. I speak with a lot of clients who are sold on Magento for even though they have less than 1000 sku’s and don’t expect to have 100’s of sales a day. Magento is an awesome eCommerce platform but […]

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ENTREPRENEURSHIP

My Top 6 Business Books to Read for Entrepreneurs

By: Chad Bell Business school taught me the fundamentals of business which I use in my everyday management of Zen Den Web Design. However, my MBA did not prepare me for the challenges I would eventually face as an entrepreneur. I filled that huge gap with books that have not only taught me valuable lessons, […]

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ECOMMERCE

Simplified Web Design and Increased Conversion Rates for eCommerce

Some Simple Design Recommendation for eCommerce Websites Regardless of your website’s overall purpose or message, everyone has the same end goal… Conversion. When it comes to websites, conversion means turning clicks into customers. Whether that means sales, memberships, or calls, the higher your conversion rate, the more successful your eCommerce website becomes. Too Many Choices […]

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ENTREPRENEURSHIP

Project Management and Client Expectations

A major challenge in our industry is project management and client expectations. We’ve all experienced the project that went south resulting in major stress and a frustrated or angry client. However, most of these problems can be resolved before hand if you set reasonable expectations up front. Easier said than done in my experience. So, […]

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WEB DESIGN & WEB DEVELOPMENT

The Value of Site Map in Information Architecture

The Value of the Site Map Diagram in Web Design So you are doing your due diligence of investigating the top creative web design agencies in the area to build the best website money can buy. There are likely to be a plethora of players and qualifications on your checklist, making this a challenging and […]

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WEB DESIGN & WEB DEVELOPMENT

Social Network Website for Customer and Employee Portals

Social Network Websites Social networking online has become a crucial part of life and has helped many companies grow. Small Businesses have a lot to gain by integrating social network features into their general web presence. Combining services and products with various social networking features creates the ability to connect with consumers directly. It’s about more […]

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WEB DESIGN & WEB DEVELOPMENT

The Importance of Responsive Website Design

What is Responsive Web Design? Responsive website design leverages the latest technology and coding techniques to deliver a website that responds to any device, regardless of size, resolution, or brand. Whether your audience is viewing your website on a desktop computer, laptop, tablet, or mobile phone; the layout and design will automatically react to the […]

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SEO

Google + and Rich Snippets to Improve Your Local SEO Ranking

Google Plus and Local SEO Keeping up with the latest search engine optimization SEO techniques can be a full time job. However, if you are in business then it really  pays to stay on top of your website’s SEO. As business owners we are all clawing our way up the search engine results pages (SERP’s) […]

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WEB DESIGN & WEB DEVELOPMENT

5 Web Design Tips to Keep Your Open Source Website Secure

What is Open Source? In the web design industry the term Open Source is widely understood. It has allowed web design companies and freelancers to build websites at a fraction of the cost and time that projects would take building from scratch. These cost savings have been past on to clients and have not only made […]

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WEB DESIGN & WEB DEVELOPMENT

Monetize Your Website Content

Subscription and Premium Content for your Website Does your website offer a subscription or membership option to your visitors? If not, you’re missing out on a lot of potential revenue. Imagine if just 10% of your visitors paid you $10, $25, $100, or more every single month! It doesn’t just have to be content, you […]

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WEB DESIGN & WEB DEVELOPMENT

WordPress Newsletter Campaign Plugin

Start a Newsletter Campaign Need to manage your company newsletters and want full control to customize design and functionality? Well, you can use a WordPress newsletter plugin which will integrate seamlessly with your existing WordPress website and make your email marketing campaigns a breeze. With a range of customizable features a newsletter plugin can be […]

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SEO, WEB DESIGN & WEB DEVELOPMENT

3 Tips for Optimizing Images for Better SEO

SEO Opportunities Optimized Images Do new customers contact you as a result of finding you through a Google Search? Well, if this idea appeals to you and your business then read on! Recently the good people at Google wrote a blog reminding the world of how relevant website images are to the world of search. […]

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WEB DESIGN & WEB DEVELOPMENT

Zen Approved – Design Element Providers

By: Chad Bell When it comes to adding personalized elements to your site, you may be confused about where to find inspiration. Here you will find a list of recommended sites with inspirational design elements to help better achieve your dream website. Our top picks will help you find stylized elements, including color schemes and […]

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MARKETING & BRANDING

Instantaneous Advertising to Millions of Consumers

By: Chad Bell Imagine a time when lead generation was created through trade papers, customer response cards and classifieds. Many SMB (small to mid-sized businesses) can relate to the agony of waiting by the phone in hopes the next caller would be a sale. As generations grew older, technology improved vastly as “out with the […]

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MARKETING & BRANDING

3 Elements of a Strong Brand Identity

By: Chad Bell When people hear the term “brand identity”, they usually think of a logo or a slogan. But exactly what goes into creating these identifiers and what makes one brand more recognizable than the others? As the Internet inevitably becomes inundated with your competition, it will be increasingly important to properly define the […]

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WEB DESIGN & WEB DEVELOPMENT

WordPress Tutorial 2 – Part 1. Quick & Easy Tips for Images & Galleries

By: Chad Bell Learn how to add images and galleries into your WordPress blog or site quickly and easily in just 6 minutes. Next up, watch our WordPress expert optimize the ways you can display images with the popular NextGen plugin.

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WEB DESIGN & WEB DEVELOPMENT

Upgrading Your Small Business Web Presence

By: Chad Bell Once upon a time, a simple website with a logo, company blurb, and contact info was good enough to inform customers about your business. Although these aspects are still essential, modern web users are accustomed to a higher standard. In today’s day and age, there are a few platforms that you can […]

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WEB DESIGN & WEB DEVELOPMENT

Top 5 WordPress Plugins

By: Chad Bell As powerful and full featured as WordPress is in its default configuration, sometimes you need a little (or a lot) more. Fortunately, the WordPress community offers a huge array of plugins to expand its functionality. Even as an experienced developer, I am constantly amazed by the scope of what are available. Almost every […]

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ENTREPRENEURSHIP

5 Questions to Ask Yourself Before Starting a Business

By: Chad Bell Recently, I met with a prospective client who had an idea to develop an eCommerce store for a new product he had created. He waxed on about how great the product is as well as the value that it would provide his future customers. Having met too many people who have not […]

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WEB DESIGN & WEB DEVELOPMENT

Not Your Grandmother’s Project Management System

By: Chad Bell An increase in project acquisition is usually the first sign of growth for small businesses. Great as it is for your business development goals, taking on more work also means more room for mistakes. To maintain your momentum while also keeping up with the unique demands of each client, project management tools […]

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WEB DESIGN & WEB DEVELOPMENT

WordPress Tutorial for Beginners

By: Chad Bell Take a look at Zen Den’s WordPress Video Blog Tutorial for Beginners! Despite its powerful features, WordPress is designed with ease of use in mind. Once your site is running, you simply log in and manage your content from the administration panel. Find out how you can do this easily by watching […]

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ECOMMERCE

5 Tips to Increase Website Conversion For Your Online Store

Your conversion rate is a measure of the number of potential customers that actually go on to make a purchase from your website. Many websites concentrate solely on increasing the number of visitors to their site, when often they have fairly simple problems that, if solved, would have a huge effect on their conversion rate. […]

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SEO

3 Quick SEO Case Studies

By: Chad Bell When it comes to SEO (Search Engine Optimization), understanding of the concept usually caps off at name recollection. Our Lead Developer has spent over 10 years working in internet marketing and web development. Join him as he discusses the following case studies that highlight 3 major SEO considerations crucial for all websites. […]

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MARKETING & BRANDING

Top 4 Trends in Logo Design

By: Chad Bell The company logo functions to establish identity and boost sales – it is often one of the first and most important things every company must consider. In many cases, a logo update is called for every ten years or so to keep up with modern design trends and business logo styles. While […]

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WEB DESIGN & WEB DEVELOPMENT

Baking with the 960-Grid

By: Chad Bell When a designer starts a project from scratch, a good amount of time is usually spent on setting margins, text spacing (padding), positioning (floats), and defining sections of content (div). The 960-Grid is a favorite method of Zen Den designers to improve the structure and design of web layouts. How exactly does […]

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MARKETING & BRANDING

Branding with Neuromarketing: Past, Present, & Future

By: Chad Bell As the majority of purchasing behavior is found to be subconscious, the field of neuromarketing attempts to understand reactions of our brains to brand stimuli. One of the major factors behind its attractiveness is the idea that traditional marketing research may not be fully reliable in determining consumer motivations. Instead of relying […]

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WEB DESIGN & WEB DEVELOPMENT

The Power of WordPress – More Than Just Blogging

By: Chad Bell More and more websites these days are being designed entirely in WordPress. WordPress is a free platform that makes it easy for anyone to create and update content for their site without any technical knowledge. Originally intended to be used primarily for blogging, it has since evolved to be capable of handling […]

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MARKETING & BRANDING

7 Ways to Improve Your Craigslist Ad

By: Chad Bell Craigslist can be a great source for new customers once you learn to create and manage your ads effectively. Zen Den’s Craigslist ads prompt at least 25 calls each week and the majority of these calls become solid leads. So how can you generate a solid stream of leads from your CL […]

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ENTREPRENEURSHIP

E-mail Rules I Try to Live By

By: Chad Bell A recent article in Business Week, Respond to All (Relevant) Email Yourself (April 13, 2010), started me thinking about the nature of building client relationships and the use of email. As business owners, we are acutely aware of the marketplace becoming more competitive everyday. Whether our business is acupuncture or general contracting, we […]

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MARKETING & BRANDING

Sticky-er Notes: Using Evernote

How to use evernote in a way that helps you become productive, and very user friendly.

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SEO

SEO?…I So Don’t Know What that Means

I have quickly learned through experience as a newly hired intern, that SEO’s are a crucial part when it comes to internet marketing.  However, not having any idea what it was didn’t help. The first couple of questions that came to mind were: What is an SEO? What does it do? And why is it […]

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SEO

Simple SEO Tips for Blogging

By: Chad Bell Recently, a friend of mine asked me about SEO (Search Engine Optimization). He inquired,  “Isn’t it just putting words together that match your content? Like, if I was selling cars, wouldn’t I use “cars” as my title or something?” He had a point. In fact, if you were to describe exactly what SEO does […]

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WEB DESIGN & WEB DEVELOPMENT

Content Management Platforms

In college, I took a class called Internet Business Applications. In this class, I gained experience with using open source content management systems (CMS). Drupal, an open software, leverages the contributions from thousands of brilliant coders around the world. Drupal gave me the basic framework for which I was able to create and customize FindHype.com (a social […]

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ECOMMERCE

How to Build an ecommerce Store – Part 1.

By: Chad Bell So you have decided to save some money and build your online business yourself. Good for you! Here is a guide outlining the logistics of eCommerce development. 1. Finding the right open-source software for your business. Very rarely will a developer write an eCommerce store from scratch. It would be too time […]

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MARKETING & BRANDING

Survival of the Strategist

By: Chad Bell Once upon a time, social media were just means to more efficiently conduct public relations for businesses. Nowadays, they not only provide one-way marketing communication in the form of a push strategy, but also allow for companies to pull the desire for products or services from potential buyers. As the distribution chain […]

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WEB DESIGN & WEB DEVELOPMENT

Zen and the Beauty of WordPress

By: Chad Bell One of the most common requests I get from customers is the ability to add/edit/delete the content of their website without knowledge of HTML. Most hosting accounts have an HTML editor, but fewer have a text editor that allows users to add/edit/delete written content on their site, and if they do, the […]

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MARKETING & BRANDING

From the Withered Tree, a Flower Blooms

By: Chad Bell Whether you are managing your own AdWords campaign or someone else’s, you have certainly asked yourself at some point, “to content network, or not to content network?” Well, Google now calls the content network the Display Network, but whatever you choose to call it, it can become a money pit of unfruitful […]

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SEO

The Journey of a Thousand Miles Begins with One Step….

By: Chad Bell ….and so goes the process of SEO. I emphasize process, or journey, when speaking of SEO, because it is not something that can be done and over with. For many individuals and small/medium size businesses owners, they build a website, launch it, and wait patiently or impatiently, whatever the case may be, […]

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ECOMMERCE

Why Hire a Web Design Company to Create an eCommerce Site?

By: Chad Bell Well….its basic economics. You know, the comparative advantage theory? Actually, unless you have taken an economics class you probably are not familiar with the concept. I know a lot of potential customers that contact me do not consider this basic principal when they are shopping around for an eCommerce web designer. Just […]

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ENTREPRENEURSHIP, MARKETING & BRANDING

Client Expectations and Google AdWords

By: Chad Bell Having worked with clients to manage their AdWords campaigns, I have discovered a common theme. They don’t have clear goals for their advertising campaign. Everyone wants to join the AdWords gold rush, but very few people know what to expect. I asked a client, “What do you want to achieve through AdWords?” […]

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WEB DESIGN & WEB DEVELOPMENT

Zen Cart – How to Install Credit Card Logos

Courtesy of Zen Cart Forums

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WEB DESIGN & WEB DEVELOPMENT

How to Comment Out a php Line

We have your answer here!

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WEB DESIGN & WEB DEVELOPMENT

Displaying Multiple Posts on WordPress Home Page

Figuring out how to change the number of posts on the homepage using The Morning After template is tough, so we did the hard work for you!

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Zen Den Web Design

Catch up on these 2018 #webdesign trends that will help your #website outshine others! buff.ly/2w4V81x

About 2 days ago from Zen Den Web Design's Twitter via Buffer

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