“Hey Siri, where should I go to dinner tonight?” “Hey Alexa, what kind of toothpaste should I buy?” “Hey Google, what kind of workout should I do today?” These are just a few questions that people all over the world are asking their voice assistants right now. This probably isn’t news to you. Since […]
The digital landscape is an incredibly competitive market, with new content being uploaded every minute. It can be incredibly difficult for a business to break out of the search results page and attract customers without the right marketing tactics. Video marketing is increasingly becoming one of the primary ways that website visitors like to consume […]
You have decided to open up an online store in the hopes of selling a great product or service. You have taken advice from trusted members of the online business community. These sources of wisdom preach the need for search engine optimization (SEO) or customer relationship management software (CRM), among other things. While these are […]
Search Engine Optimization, or SEO, is likely one of the first strategies you will use to establish a strong ranking for your website. After all, keeping your site visible and high-ranking is a solid benchmark for success in content marketing. However, you may be wondering how your competitors outrank you each month despite your efforts. […]
WordPress is a major player in the blog and website development software choices for personal and professional use. An estimated third of all websites on the Internet has been built using WordPress, thanks to its user-friendly design and accessibility by the public. The need to have a background in coding is a thing of the […]
One of the most important aspects of digital marketing is conversion rate optimization, or CRO. Conversion is the term used when passive visitors to your company’s website become active customers who respond to a call to action, such as signing up for a product, newsletter, or even filling out a form. Optimizing your conversion rate […]
Content marketing has changed dramatically in the last few decades. Search engines like Google are now the first place consumers turn for information about products and services they might purchase. For content marketers, this is a great opportunity! SEO Content Marketing allows marketers to reach consumers more directly by steering them to the content they […]
You have one product or service that people around the globe cannot live without. You created a website to inform consumers of its greatness and how it will change their lives. With your marketing degree in tow, you have set forth spending your ad budget across social media. After a few months of toiling away, […]
SEO content writing is becoming one of the most coveted skills. Why? Today, buyers prefer search engines over other, more traditional outlets, to help them identify the products and services they want. Directing customers to sites, therefore, requires high-quality SEO content writing, which helps expand a company’s visibility and rankings in search engine results. This […]
The internet has revolutionized the way businesses attract customers. In the old days, to reach a large audience you needed a large amount to produce and air a television commercial, run an ad in a major newspaper or buy billboard space. Now you can reach a much larger and more targeted audience for a lot […]
