5 Ways Your Website is Driving Customers Away
1. It’s Too Slow
Your website speed is usually your very first impression for your brand or business online. Here are few stats related to site speed from Kissmetrics:
47% of consumers expect a web page to load in 2 seconds or less.
40% of people abandon a website that takes more than 3 seconds to load.
A 1 second delay in page response can result in a 7% reduction in conversions.
Based on the formula above, If an eCommerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
Google has a handy tool to check where you could possibly improve your site speed and load time. We also highly recommend that you talk to your hosting provider about enabling compression on your server. This can sometimes instantly boost your site speed by several seconds, especially on larger sites.
2. It’s Ugly
Your sites overall design is your second chance at a first impression. If your website looks too dated or unprofessional it can instantly destroy credibility and trust. If you are serious about making money online or maintaining a professional online appearance you should never wait more than a year to update your copy, images, blog post, etc. Do yourself a favor, unless you are a graphic or web designer – hire one. Trying to wing it or slap stuff together yourself will only end up wasting your time and money.
3. Your Content Sucks
Most people are smart enough to see through rhetoric and gibberish that sounds like it came from Marketing for Dummies. Write your content as if you really want someone to read it. If you can’t write professional copy about your industry, hire someone to help you. Having unprofessional content on your site instantly sends a message to your customers that you either don’t know what you’re doing or don’t really care. Also, Make sure your images are not too stock looking. There are a ton of great free resources out there that can instantly make you stand out from your competition. Here are a few we came up with: 8 Great Websites for Free Photos
4. It’s Complicated to Use
When in doubt of how your navigation should work or how you should guide your visitors through your content, look at what your competition is doing (preferably someone who you think may be doing better than you). Dreaming up the next new thing is very difficult to pull off in today’s modern world. Chances are if you can’t find an example of what you are trying to achieve it doesn’t exist for a reason.`
5. It Doesn’t Work on Mobile
According to marketingland.com 60% of internet access is mostly mobile, and that number is only expected to grow. Small devices that are becoming increasingly cheaper to own have revolutionized the way the world looks for content. Catch up or get left behind.