You have one product or service that people around the globe cannot live without. You created a website to inform consumers of its greatness and how it will change their lives. With your marketing degree in tow, you have set forth spending your ad budget across social media. After a few months of toiling away, you have the mindset that any minute the floodgates will open, and streams of customers will buy whatever it is your selling. Then, reality check, you notice traffic comes to your website only to leave within seconds. What could be wrong with your plan? There is a tool you may not have considered that could convert that traffic into buying customers without wasting your time and money.
What are ClickFunnels
A ClickFunnel, or often referred to as a sales funnel, is a software program that takes an organized, streamlined approach to taking leads (your customer) through a process that ends in conversion, whether that be making a purchase, signing up for a webinar or downloading an ebook, among others. ClickFunnels eliminate the need for several pages such as landing pages, informational pages, etc. that a client must go through to complete the objective.
Assists in Identifying Areas That Need Improvement
If your customers are dropping off at any point during the process ClickFunnels will help identify these areas of your marketing strategy that require development. Monitoring traffic and statistics will indicate changes such as down or up-trends during each stage. Using this data will allow you to make informed decisions when taking corrective action or focusing on a particular strategy.
Helps Build Relationships
When it comes to purchasing a product or service online consumers are wary. They are informed. Consumers perform research, pay attention to word-of-mouth recommendations and comparison shop before committing to a specific product or service, this is especially true if the company is unknown or the product/service is new. By nurturing potential leads over time, ClickFunnels are useful tools that help build and foster relationships with customers. Connecting, engaging and educating your audience will increase their trust in your company and your product/service.
Increasing Traffic Conversions is in its Nature
When it comes to converting your website traffic, you may find it daunting. Even with changes in your marketing strategy or an update web design your traffic fails to translate to sales. ClickFunnels by nature are designed to help develop targeted prospects while filtering out non-prospective buyers. Using a funnel builder for your product or service will help ensure those consumers who travel further down your sales funnel are more likely to complete your goal for the funnel. In addition to sales funnels, utilizing affiliate marketing will increase your promotional opportunities for your product/service.
If you are looking to grow your audience and implement a responsive website design, our experts at Zen Den Web Design in San Francisco can help you, and your company succeed. In addition to web design services, we offer graphic design and SEO.