With the ever-changing market trends, mobile websites have recently exploded onto the marketplace. According to ComScore, in 2010, nearly 73 million Americans accessed the web via a mobile browser – an increase of 31% from the previous year.
If you don’t have a mobile website, then you may be losing a significant percentage of your audience including those who do not want to wait for access to a home or work computer to browse your website. By that time, they may have forgotten about your business or just lost interest. If you want to enhance user-experience, improve SEO, and drive sales, then mobilizing your website should be at the top of your list.
1. ENHANCE USER-EXPERIENCE
The growing use of mobile devices has made it more important for websites to be compatible with smaller screens. Mobile websites are specifically designed for handheld devices and mobile-optimized websites can significantly improve user experience and satisfaction. Having a compatible website helps to load the site faster and also formats the content, making it easier to access and understand- this means less waiting and more browsing. Mobile websites are also optimized for search and discovery tools such as the popular Google Mobile.
An important tip for creating small-screen friendly sites is to avoid Flash animations. Flash cannot be accessed on most of the smart phones. Currently, a whopping 20% of Google searches are made on mobile devices. So essentially, if your website incorporates Flash, then you are limiting yourself to only 80% of Internet search market.
2. IMPROVE SEO
Mobile sites allow for improved search ranking results with placements in a growing number of mobile and local directories. Successfully implemented, it can communicate a modern identity or revitalization your brand to instantly help you stand out against your competitors.
3. DRIVE SALES
Some of the most popular mobile device capabilities include mobile-specific features such as click-to-call or add to the device address book and mapping functions. Furthermore, as a local business, mobile websites are particularly important as more and more customers will find your site through location-aware technologies that connects users to your website when they are in close geographic proximity. In fact, Google research has found that not only are 1/3 of mobile searches are local, but also that 59% result in an actual visit to that local business!
Oftentimes, the resource investment involved with redesigning websites makes it difficult for some businesses to catch up with the latest web design trends. But don’t be disheartened. Small or large, businesses can incorporate mobile features to make their online stores accessible to vast range of customers without a complete site overhaul.
Find out more about developing a powerful mobile website for your organization by leaving us a comment or by contacting Zen Den Web Design!