November 2019 - Zen Den Web Design - Creativity and Security in One Place

You have decided to open up an online store in the hopes of selling a great product or service. You have taken advice from trusted members of the online business community. These sources of wisdom preach the need for search engine optimization (SEO) or customer relationship management software (CRM), among other things. While these are essential components to an online enterprise, business owners who offer you advice may neglect to mention Clickfunnels software as a tool for online success. Let’s take a look at what Clickfunnels is and its benefits.

What Is Clickfunnels?

Clickfunnels is a software that can build specific funnels to meet your goals, in mere seconds. Want a customer to sign up for your company newsletter? No problem. Make a purchase? Clickfunnels can create a funnel for that as well. The purpose of these individual funnels is to take a customer visiting your website through the stages of completing your objective without the need of clicking around various pages of your website. To further help illustrate how a clickfunnel works, envision the shape of a funnel where the top represents the landing page of your website. As a customer clicks on the CTA button, he or she will travel through the tunnel, bypassing other extraneous pages or steps, to your objective page.

Benefits of Clickfunnels

Developing a sales funnel made easy

When you design a sales funnel, you have to acknowledge these five stages: awareness, interest, decision, purchase, and retention. These are all integrated within the landing pages that your customers go through in the funnel. Clickfunnels offers you all the services and resources to automate these steps and their landing pages.

Easy customization

Creating landing pages from scratch is not an easy task. From design to copy, you would need a specific skill set to make an effective landing page. Clickfunnels provides a way to easily customize landing pages without having to start from zero. The tool is user-friendly and provides you hassle-free modifications. It’s so easy you don’t need any design experience!

Professional templates

Clickfunnels offers pre-built professionally designed templates. It saves you or your designer effort from having to designing from scratch. Complete your designs in just a few clicks

Time-saving

A sales funnel takes time to develop; and a lot of time at that. However, Clickfunnels saves you time by streamlining the necessary components of making a sales funnel. We’ve already mentioned before how Clickfunnels offers pre-built layouts for landing pages and an easy interface to customize them. In addition to landing pages, apps are also imperative in making your funnel more strong. Clickfunnels allows for the process of integrating apps faster and hassle-free.

Furthermore, the software offers you a centralized dashboard where it addresses all the necessary requirements needed in developing your sales funnel, saving you the time of having to check it on your own.

SSL Certification

Creating funnels with Clickfunnels comes with SSL Certification. With malware attacks frequent on the internet, safety for your website is a big concern. Clickfunnels promises 100% security for your webpages.

Smart shopping cart

Clickfunnels offers many features to easily design a shopping cart for your website. Having an on-point shopping cart is important in closing leads to get conversions. In addition to collecting transaction information, Clickfunnels assures your customers’ decisions, both of which are accomplished during the development of your shopping cart.

Regardless of your business goal, Clickfunnels has a funnel for you. Capturing website visitors and converting them to buying customers has never been easier. Within seconds of creating and implementing your first funnel, you will start seeing the results. While applying the wisdom of those around you is commendable, taking your marketing strategy to the next level is on you.

If you are looking to grow your audience and implement a responsive website design, our experts at Zen Den Web Design in San Francisco can help you and your company succeed. In addition to web design services, we offer graphic design and SEO strategies that go above and beyond what you could do on your own.

Search Engine Optimization, or SEO, is likely one of the first strategies you will use to establish a strong ranking for your website. After all, keeping your site visible and high-ranking is a solid benchmark for success in content marketing. However, you may be wondering how your competitors outrank you each month despite your efforts. One way to give yourself a boost is SEO auditing. By following the steps ahead, you can attract more revenue, leads, and visitors.

Still, you may be wondering…

What is SEO Auditing?

Essentially, an SEO audit is a comprehensive analysis of a website that evaluates its ability to appear in search engine results pages. A successful audit should provide you with reasons why your website is not performing as well as it could be. You may be providing visitors with stellar content and a clean design. But if search engines cannot read your website, all of that goes to waste. This is why auditing your website on a regular basis is critical to make the most of your SEO services. With that being said, you can follow these steps to conduct an SEO audit to boost your site ranking:

1. Check Website Traffic

When it comes to SEO, traffic is the goal. It is important to check your website’s traffic at least twice a week. You want to stay on top of any sudden dips that may be caused by a number of possible technical glitches. Alternatively, you want to be able to see if your traffic and search visibility increases with a high volume keyword. This is tangible evidence of your hard work.

2. Check Google Search Console Coverage Report

Google Search Console is a must-have tool for SEO. The pages you want Google to index need to show up in search results, and this tool can tell you just that. Ultimately, it will give you a look into how Google sees your pages – allowing you to monitor those on your website that are indexed. It also provides a way to catch errors such as crawling errors before they cause any damage.

3. Perform a Site Crawl

A site crawl can help you identify specific issues. It will point out pages you may have accidentally set to “noindex.” In this case, search engines cannot crawl your page and you lose the opportunity to rank for that page. It will also point out 404 errors (due to deletion or changed URL) and 500 errors (due to internal issues).

4. Make Sure Pages are Mobile-Friendly

Statistics show that by 2021, 52.3 million Internet users will only browse via mobile. With that being said, you want to make sure your website is mobile-friendly. You can use programs such as Google’s Mobile-Friendly test to see where you currently stand. It also allows you to see how your website looks on different devices.

5. Use a Content SEO Strategy

Your website should not only run well but present visitors with great content. Many websites achieve this by publishing articles, blogs, and whitepapers. However, there is a specific strategy to optimize your content. If you’re using WordPress you should install the Yoast SEO. This plugin shows how your work is optimized for target keywords. Your content marketing strategy will directly impact your ranking and traffic.

6. Check Site Speed and Load Time

Page speed is a priority in today’s fast-paced world. In a 2015 survey, 46% of people reported the thing they most disliked about mobile web-browsing is waiting for pages to load. If visitors become frustrated by slow load times, they will likely leave your website. Over time, this can have a huge impact on your traffic. There are many factors that impact your speed, such as page size, script issues, caching, image file size, and a high code-to-text ratio. You can determine your website’s speed with Pingdom’s Website Speed Test today.

Refine Your SEO Strategy with ZenDen

With a wide variety of web content services, ZenDen can help you achieve first-page traffic. Their knowledgeable SEO team provides monthly reports to help you identify opportunities and potential threats from competitors. Your online presence will remain secure and thriving. Request a quote today to get started!

How Clickfunnels Can Increase Conversion Rate: Revisited