Web Design Tips – Keep Your Site Up-to-Date With the Latest Advancements

Running a website is a constant evolution. The ability to gather new data and interact with your audience in new ways is always improving and evolving. Your website should change right along with it. Even if you create a perfect, smooth-running and beautifully designed site there is always something new to be added to it.

We’ve compiled a few web design tips for beginners. Tools which will help keep you on the cutting edge of UI/UX and keep your website relevant in the sea of apps and websites that are currently on the internet.

Designing a Website with the Latest and Greatest Technology

 

1) Consumer Barometer with Google

Understanding your consumers is incredibly important if you want to get the most out of them. Not only do you need to know what consumers are buying, but you also need to know why they buy it and how they heard about your products. With the new Consumer Barometer from Google, you gain valuable insights into how your consumers are using both offline and online information to make their purchases. You can also use this web design tip to turn around and use this information during your next website planning process.

2) Google Analytics

If you use a business catalyst site, you should consider switching to a third-party analytics setup like Google Analytics. By implementing this into your small business website design, you quickly view your analytics information at any time by simply logging into your account. Also, it provides you with the ability to quickly transfer your info to Excel in a few clicks.

Using Google Analytics makes it much easier to track your conversion goals and your ad campaign success in great detail, while also storing all this information on one easily accessible platform.

3) Plan for the Mobile-First index

The last web design tip we have is to always stay up to date to make sure your mobile web design is the best it can be. Google is now switching to a mobile-first index. This change means that the more mobile-friendly your site is, the better it will do in the rankings. Your site still can be crawled even if it’s not mobile friendly, but it will suffer in the rankings because of it. You’ll want to improve your site click-through-rate by keeping your website’s content up-to-date and using long-tailed keywords.

– Metadata

– Social Tags

– Structured Data

– Robots.txt

– Search Console Verification

If you want to optimize the amount of traffic that comes to your site organically, these are the key areas to focus on when planning for the new mobile-first search index about to be implemented by Google.

Keep in Mind

The way Google indexes your site and techniques for driving consumers to your products are always changing. New marketing strategies continuously popping up thanks to ever-improving technology. Keep these web design tips in mind, and you’ll be in good shape when it comes to traffic and conversion rates.

The Mobile First Design: Why Working Backwards is the Best Practice

There’s a trend going on in web design, but a trend may not be the best way to describe it. Mobile first web design is starting to become the status quo for web designers and app engineers.

In the past, due to more processing power desktops had their very own interfaces. But now, as more and more people migrate towards smartphones and away from laptops/desktop PCs, mobile designs are naturally drawing more focus and attraction.

Let’s take a look at this new “backward” approach to web design, and why you should heavily consider using it when you build your next app or website.

 

1. Everyone is on Smartphones

If you take a look at the statistics, you’ll see that far more people are accessing the web through smartphones rather than actual PCs. 1.2 billion people, to be exact. And 25% of those people access the internet exclusively through a mobile device, meaning they will probably never see or access the PC version of your website or app.

The reasoning behind this is because smartphones are cheaper on average, and more convenient. Why bother using a laptop when you can do almost all the same activities on a piece of equipment that fits in your pocket? This is the number one reason why mobile website design is on the rise.

 

2. Prioritizing a Mobile Design First Means It’s All Uphill from There

Often, you and your team will have the most energy and initiative when first starting on a project. Thus, if you use all of that fresh motivation on tackling the hard part of web/app design first, it’s only going to get easier from there.

Designing your app or website to work correctly and beautifully on smaller devices with less processing power will be a challenge. But, once completed, you can brainstorm ways to make it more robust on a bigger device, rather than worrying about watering it down and cutting out features.

While this theory clashes with the more common trend of graceful degradation, it goes hand in hand with another web design trend gaining steam, responsive web design.

By combining mobile-first design and responsive web design, you can target specific viewport sizes and devices with media queries and search engine optimization to selectively offer new styling for your UI/UX as the size of the consumer’s viewport increases.

You can add a new mobile layout as you see fit, based on your query results. All you have to do is structure your media queries from small to large, rather than the other way around.

 

Stay Ahead of the Game

Graceful degradation is yesterday’s web design strategy. With so many people continuing to migrate to smartphones, it only makes sense to start from there and work your way up to larger viewports with a   strategy.

In this case, you can stay ahead of the game by following the herd. Give your most massive consumer base the brunt of your time and attention, and worry about scaling up after you’ve perfected your mobile design. You’ll be thanking yourself later.