The Perfect Bounce Rate Formula: 5 Ways to Improve Your Site’s Conversions

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Improve Your Website Conversions

Website traffic is one of the top goals of every website on the planet. That goes all the way from CNN to Facebook to your own site. The problem is that as a business you can have all the traffic you can possibly imagine, but without conversion, it doesn’t mean a thing. This is what experts refer to as a bounce rate or the number of users who move away from a website after only viewing a page. Instead, what you are looking for is conversion. You want to keep your users on the site longer so that you are more likely to sell your product or service. With our bounce rate formula, you’ll have the best five ways to increase your website’s conversion rates and get the results you are looking for.

 

1) Improve Your Content

With a lot of SEO content, it is pretty cookie cutter. No matter the topic, it all seems like the same piece of writing. Worse than that content creators get lazy and their writing is filled with all kinds spelling and grammar mistakes. It doesn’t have to be a masterful prose, but make it interesting and make it scannable. Use bullet points and pictures while also focusing little on design.

 

2) Avoid Pop-ups

This should be automatic. There are many reasons why people block ads.  As a user, you hate them. Even a good website with valid intentions such as preventing people from using ad-blockers are also driving customers away from the site. Pop-up ads are annoying. It’s simple. It doesn’t matter what they are for, people don’t want to see them and will avoid your page if it even has just one.

 

3) The Right Call to Action

So many pages end with a phrase similar to “so if you like what you saw, then buy this now.” That is so boring. Your CTA is the moment where you actually have the opportunity to convert so tailor it to your site. For example, if you are selling travel packages then it needs to be something like “start your next vacation today.” A little creativity goes a very long way. Use some interesting web copy tips to make your site stand out.

 

 

4) Improve Your Brand Story

It doesn’t matter what your product or service is, there is a story behind your company and likely it is an interesting one. Whether you are a first generation immigrant to this country or accidentally tripped over a pair of shoes and fell in love with a certain design, it doesn’t matter. Customers aren’t really just buying your product, they are buying the narrative. Have some interesting about page ideas? Add it to your website and tell your story! Starting a business is a very interesting process and lets your audience hear a small part of it!

5) Attract the Right Audience

Bigger isn’t necessarily better. Of course, it would be great if millions of people of all types used your good or service, but that’s not how things work. You need to target your customers specifically. This means looking at your analytics. Who is visiting your site? What time of day? Do you have any demographic or location information? Also, this can help you not only target your market but also better tailor your product to suit the needs of the customers you want to attract.

 

Take the Time and Do it Right

Reducing the pesky bounce rate is no easy task. It takes patience, analysis, and time. But if you do your homework and you will watch those numbers go down, the average session time on your site increase, and best of all, your conversion rates jump. So be sure to follow this great bounce rate formula and you’ll be on your way to online success!

 

Website Building 101: 5 Web Copy Tips for a Beginner

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Basic Web Copy Tips for Beginners

 

One of the first tips of SEO is writing killer copy. But how exactly do you do that? You might be the world’s greatest writer, but that doesn’t mean those skills will necessarily translate over to the web. But don’t worry. We have you covered. Here are our top five web copy tips that will have getting solid traffic and high conversion rates in no time at all!

 

1) Understand How Your Consumers Read

Web content is slowly digested and poured over like a novel or school textbook. It’s a world that truly emphasizes the bullet points and gets straight to the point. Most readers scan for information. They are looking to get the main idea and get it quickly. Keep your paragraph short and concise and be sure to use plenty of subheadings.

 

2) Your Most Interesting Information Comes First

This same logic also applies to email marketing. You are looking to keep your most exciting content over the “fold” or essentially the first paragraph or two that appears on the screen before readers have to scroll down. If you have captured their attention from there then you’ll have it for the rest of the article.

 

3) Have Multiple CTAs

CTA means a call to action. When most writers try to apply the standard SEO writing style template, it usually focused on one call to action at the end of the article. For example, an article about boats might end by saying “so try renting one of our fabulous boats for your next vacation.” That’s fine, but you want to give your reader multiple attempts to act. You don’t want to overdo it, but give them multiple opportunities to engage with your product or service. Also, get creative with your about page ideas, have CTAs, a contact button, etc. 

 

4) Images and Videos

The opportunity of web content is that it gives you the chance to play with many forms of media. So take advantage of it. Have images that excite the readers and connect with your content so that they can visualize better what it is you are talking about. It also helps for you as a writer to stay focused on your main ideas.

 

5) Don’t Be Afraid to Experiment

This is one of the most neglected web content tips. These days, no matter what the topic is, it’s always in the same rough format. The standard idea of H1, H2 headings, keywords and so on to boost your SEO should be used as a guideline, not as a strict rulebook. When you efficiently track website metrics you can tell you a lot of information about a user.  Using Google Analytics can help you figure out which content is most relevant. Play around with your site and use your analytics to see which content is working and what doesn’t.

 

Consistency and Patience

At the end of the day, building a solid audience takes these two things. Your readers have to reliably count on you to deliver solid content. This is how you maintain. Finally, of all the web copy tips you must remember it is that you have to patient. Some sites are lucky enough to go viral, but for others it takes time. If you stick to it and do things well, your web traffic will grow, you will lower your bounce rate benchmark, and you’ll achieve the results you are looking for.

5 Latest Website Trends and Advancement in Digital Marketing

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With 2018 already in full swing, now is a good time to consider digital marketing developments in terms of the latest website trends. Certainly, 2018 promises plenty of new experiences, with the development of technologies such as machine learning, virtual reality, and voice all very much in evidence in website designs. Please read on, as we look at some of the latest website features that came in with 2018.

1) Better Animation 

Advancements in technology mean that popular web browsers can handle animations much better. Animations used to be flashy and irritating, not to mention distracting. Already with us, 2018 ushers in a new era of subtle and useful animation in latest website trends.
Expect to see scroll-triggered animations and even animated logos as one of the latest website trends. The scroll-triggered animation is in vogue and as it does not need huge chunks of data to download to the device or browser.
Used creatively, scroll-triggered animations not only appear intriguing to the viewer, it helps show off your service or product. Moreover, when properly structured, coded, and applied to the design of your website, it helps your branding and gives your company the edge over competitors. Visitors stay longer to watch the display, and that’s great for SEO too.

2) Variable Fonts 

Variable fonts are going to make a big debut in 2018 in terms of latest website trends. New variable fonts are a new font format offering unprecedented flexibility, which enables web developers to tailor character width for the many different screen sizes and multiple languages. Certainly, one to watch with latest website trends in mind.

3) Latest Website Trends in Virtual Reality Video Space

Last year, we witnessed greater activity in virtual reality video on websites. We also saw a rise in services and apps that make video creation easier. This year will see virtual reality video take website development to new heights. Visualize 360-degree videos and interactive video creation.

4) Artificial Intelligence 

Chatbots and voice user interfaces – also called conversational UIs – were among the latest website trends in 2017 and are certain to have even bigger changes to web design in 2018. While it is true that in terms of latest website trends, many chatbots and UIs are not yet AI based, this is a logical progression in the near future.

5) IoT in the Latest Website Trends

The Internet of Things (IoT) is the term used for enabling technology to connect apps and devices to the internet. Websites will certainly be using IoT technology. You can expect to see IoT interfaces on websites that allow you to interact with smart devices. A smarter website means a more complex backend, but a perceptive web developer will get you connected and create an interface that is straightforward to use. All aboard the Internet of Things!
Not quite “Breaking news”, but there is much going in website developments, and latest website trends will continue to evolve and change the way we use the internet. Effective SEO and different types of backlinks in website creation and maintenance are going to remain significant.