Changes to Web Design for 2018

It’s not true that the restless nature of web developers keeps them changing, changing things. We have to chase Google’s emerging algorithms, and there is wonderful new technology that helps our websites outshine others.  San Francisco web development is shadowing these ideas excitingly. So what will web design 2018 look like, and where will it change first?

Content Will Still Be King, but Web Design 2018 Is Ringing Changes

Web design 2018 will continue to create the framework, and attend to meta coding behind the scenes. It will also take care of scaling so responsive websites look good on all screen sizes. However, the words and images the artists on the web create will make the biggest difference. This is where Google evaluates our websites for ranking, and where we persuade visitors to enter the marketing funnel.

-The rules are changing for images fast. When a visitor sees an acknowledgment link to a stock photo (we have to do this) they think these people look as mean as … (we have to be polite) … so their products are likely to be … too.

It is the time we leave the old familiar stock sources behind and started using original images we copyright. Sure, this is going to cost more money, but at least we don’t run the risk of a Getty Images demand letter dropping into our mailbox with threats to sue us in court. We cannot take this risk for our clients.

-Plagiarizing is invoking harsher remedies on Google. Blacklisting is harder to reverse. We can no longer afford to pass off someone else’s work as our own. Note that ‘work’ includes ‘ideas’. If you landed on this page with a view to pinching mine, don’t say I did not warn.

Google is now officially favoring webpages, and technical posts longer than 1,000 words. This puts some critical content ‘below the scroll bar’, about as a big a hassle as folding newspapers over, while catching up on Sunday news in bed. By 2018, you are going to need innovative user interfaces, and exceptional professional writers to keep your readers on your pages.

-The overall visual effect will continue to be a key factor for as far forward as I can see. We access the web through our eyes, although we do respond with our fingers and listen to sounds. Generation Z particularly is fed up with the same porridge for breakfast and the same sludge on their screens.

If you do not want them to blow you away, then you are going to have to immerse them in full-screen videos, make better use of colors, and remove Times New Roman, Calibri, and Arial from your list of fonts you once paid serious money for, if you are Generation X and owned a Commodore or an Apple II.

And Now For The Biggest Trend in Web Design 2018

Generation Z (whatever comes next) has gone off traditions such as we drive gas automobiles, and that’s how web design works. The new normal is there are no more rules. Did you get it? NO MORE RULES ONLY INSPIRATIONS. The new normal in web design 2018 will involve enhanced collaboration with our clients, and better interfaces between the designers, and the artists of the web.

How to Optimize an Infographic for Search Engines

Did you know that infographics allow you to take, what could end up boring, mindless content, and convert it to something easy to read? We all love eye-catching visual screen work but tend to shy away from huge chunks of text that burden our brains and put our eyes in sleep mode.

The result for the viewer is potential gone forever, “I’m out of here”. This makes infographics an essential part of your SEO strategy. If you want to reach more viewers, you have to paint them a picture. That’s not all, you also have to optimize an infographic in terms of SEO rules if you want it to do its job. Hope we grabbed your interest and that you stay with us!

Make it Compliant Before Posting It

If you want to get maximum SEO benefits, you need to ensure that the infographics you use fit well in terms of optimization rules. Not just the infographics, the general content too. The sharing of infographics on social media is one of the main advantages you gain from painting pictures. Therefore, it makes sense to optimize posts with infographics to take advantage of the sharing your content receives, given the exposure.

Keyword / Phrase Optimization – Ours is “Optimize an Infographic”

Step one towards infographic optimization is to make quite sure your content contains a liberal sprinkling of the keyword or keyword phrase. In writing this content, we are optimizing the keyword phrase, “optimize an infographic”. To achieve our objective, we must weave the chosen keyword phrase several times in the post.

On-Page Tips to Optimize an InfographicURL String – For ranking purposes, be sure to include your keyword phrase in your post’s URL

Meta Description – Always include your keyword phrase in the meta description

Image Alt Text – Your keyword phrase also applies to the “alt text” for the images within your article, including infographics. Search engines cannot decipher image content, so we must tell the search engines what the images are by way of image alternative text

H1 Headings – Like we have done above, include your keyword phrase in the H1 heading

Page Length – According to popular web optimization plugin Yoast, search engines scan for well-optimized infographic posts with a word count of at least 300 words. This debunks the theory that article content should have a word count in excess of 1,000 words for optimization purposes.

Page Load Time – Ensure your page loads swiftly and correctly. If the page takes too long, Google will be less inclined to offer it in searches.

Social Sharing Buttons – These beauties are proving ever more important with SEO. Adding social buttons – and monitoring social sharing – is key for higher ranking.

Bounce Rate – Google’s first mission is to gather content valuable for users searching. A high bounce rate leads to a search engine assuming little of interest in the post content.

We hope this article has made you more comfortable about posting your blog pages. Making your posts count includes optimizing an infographic and it is not that difficult once you know the correct way forward. At the end of the day, it is about getting your infographic recognized by the big G in the sky!