web content writer

Why Businesses Should Hire Professional Content Writers

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Writing Your Own Content?

Although no one is going to know the nature of your business better than you, we still don’t recommend that clients write their own content, primarily because they normally aren’t expert writers. Not only are there major pitfalls when clients without professional copywriting experience try to produce web content, more often than not the content is missing key marketing points, keywords, and still requires editing and rewriting.

By hiring a professional web content writer you are ensured experience in marketing, the proper use of the English language and grammatical techniques, and most importantly an aspect which has become synonymous with content writing, Search Engine Optimization.

Content Writing and SEO

To fully understand what goes into SEO one must understand the concept at it’s most basic form. SEO as a generic principle is the term used to explain how websites display on results such as Google.com, Bing.com and Yahoo.com when a term is searched. When a website is properly optimized it has a better chance of ranking higher within the search results based on the algorithmic models built into the search engines.

The appropriate way to optimize a website’s pages is to craft well written copy with the appropriate keyword density. Unfortunately creating this content is time consuming and requires specific pieces in order to qualify it as optimized content. This is where hiring a professional web content writer becomes crucial.

Copywriting 101

Before writing begins the topic, industry or business is thoroughly researched. Once the topics of each page have been created, discussed and agreed upon, copywriters move into the keyword research phase where they select keywords and phrases with high search volume and medium competition in order to maximize results. Those keywords and phrases are used to create unique, engaging, informative and descriptive page content (information) about the business, services, and products. Many professionals have the ability write thousands of words from a simple topic with only a bit of background information as a reference.

If your business is looking to create a strong online presence be sure to hire professional web content writer. Contact our team of professional web content writers and SEO Strategists for a free consultation.

Dreaded-Web-Design-Launch

Conquering the Dreaded Web Design Launch

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By: Mae Demdam
All the hard work and stress is over, or so you thought. Even when a site is 99% complete; the design is approved, the site has been tested, and it’s ready to launch your client is hesitant and won’t pull the trigger. It can be frustrating when your client has cold feet, but our experience has taught us a thing or two about tactics to use when faced with this common situation.

Understand your client

Likely, their nervous to launch because they’ve invested a lot of time and money into this project and they fear their site isn’t perfect. A lot of times clients are scared to launch their website because fear the response from their audience, especially in a site redesign. They may be attached to their old site or they are worried they went too extreme with their new one. Regardless, ensure your client that a website isn’t set in stone and can easily be changed after launch. Set the expectations that a website is a constant work in progress and can be improved as their needs and desires change.

Coincidentally a client may not be satisfied with the project and they’re teetering back and forth between site architecture, design and/or content. The truth is your client may never be satisfied with their website, but again help them understand that sites can be revised and styling issues can be address through the CSS. Be careful though, as your time is valuable and opening the flood gates to ‘free’ changes can suck you dry. Explain to the client what you’ve done for the current scope of work and the goals that were accomplished. Launch the site and then create a new scope of work and goals for an additional phase if changes are still desired.

Commit to your client

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As long as you’ve had an amicable and mutual relationship with your client there is no need to sever ties upon website completion. They are overwhelmed with the thought that your development and design skill set will be unavailable after the project is launched. Non-technical clients will feel insecure about managing the site on their own, but a huge aspect of web design and development is maintainence. Be sure to follow-up with your client and provide resources to them even after project completion. Just be sure to have an agreement in place as to scope and billing.

Unfortunately there are other issues when it comes to pre-launch cold feet, a client disappears or runs out of money. These are the two roadblocks both parties cringe at. When a client goes missing it’s difficult to get the communication back and rekindle the relationship and typically the project grows stagnant. Be sure to create a strong business relationship initially, where both parties are accountable through regular meetings, emails and phone calls. Although there are circumstances where you may never hear back from them again, at least you can sense any unusual behaviors.

A client may run out of money. More often than not, they will be straightforward with you and let you know that their budget is up or their coming up on hard financial times. Be flexible, as they are still a client. Be assertive in your need to receive payment for the work done that way you’re not in the negative. Have them settle their final bill or provide a payment plan and put the project on hold until they can resume. Even if you lost the project at least you’ve kept the relationship for possible future business or at least a referral.

Launching a website, not only frees up your workload, but it also offers exposure and another project to add to your design portfolio. Knowing the reasons clients may delay launch can help you encourage them to move forward and alleviate any of the stresses that come with the hesitation.