Archive for February, 2011

Baking with the 960-Grid

When a designer starts a project from scratch, a good amount of time is usually spent on setting margins, text spacing (padding), positioning (floats), and defining sections of content (div). The 960-Grid is a favorite method of Zen Den designers…

Branding with Neuromarketing: Past, Present, & Future

As the majority of purchasing behavior is found to be subconscious, the field of neuromarketing attempts to understand reactions of our brains to brand stimuli. One of the major factors behind its attractiveness is the idea that traditional marketing research…