Client Expectations and Google AdWords

By: Chad Bell
Having worked with clients to manage their AdWords campaigns, I have discovered a common theme. They don’t have clear goals for their advertising campaign. Everyone wants to join the AdWords gold rush, but very few people know what to expect. I asked a client, “What do you want to achieve through AdWords?” He responded, “I want to make more money!” Well, we all want to make more money but there are steps that we need to take before revenues start to increase and a good starting point is to increase traffic to your website. AdWords, as with any form of advertising, is a way to introduce your business to potential customers and get them to walk through the door of your company, in this case, your website. So, the firstgoal of a new AdWords campaign should simply be to increase traffic to your site in the most cost effective way possible. This is where the value in hiring someone to manage your advertising comes in. Most people don’t have the time or resources to monitor the effectiveness of the ad campaign, let alone make the necessary changes to address inefficiencies.

Zen Cart – How to Install Credit Card Logos

By: Chad Bell
Add-On: Credit Cards Accepted Sidebox
Designed for: Zen Cart v1.2.1d
Created by: Carter Harris
Upgraded to Zen Cart 1.3 by kuroi
Modified with Google Checkout and Paypal CC_Logos by WebSkipper
credit card images

Add-On Description
This Add-On provides a sidebox with credit card icons to indicate the credit
cards that are accepted by your store.

The add-on is delivered with the following icons:

American Express
Bank (echeck)
Google Checkout
Extras included


Rename the folowing directories to reflect your template directory’s name

The files in this add-on will then be in the proper directories to be dragged
dropped to your server if you are using a good FTP client (such as

If you want to remove one or more of the credit card icons, edit
and comment-out or delete the ones you don’t want. Edit the same file
to add new icons. Just follow the pattern of entries already there.

Login to Admin > Tools > Layout Boxes Controller to activate the sidebox.

Add the following line to your stylesheet and tweak as needed
#ccacceptContent {text-align:center; padding:10px 20px; line-height:1.5em;}
IDs and a class for the card icons are also available for fine tuning the look
of this box


Zen Cart Open Source E-commerce – Admin Profiles

Copyright (c) 2006 kuroi Ltd
Portions Copyright (c) 2005 Carter Harris

This contribution is subject to version 2.0 of the GPL license,
that is bundled with this package in the file LICENSE, and is
available through the world-wide-web at the following url:
If you did not receive a copy of the Zen Cart license and are unable
to obtain it through the world-wide-web, please send a note to so we can mail you a copy immediately.

These files submitted for public distribution to Zen Cart


How to Comment Out a php Line

By: Chad Bell

Using # or //


echo “John Smith”;

# This is a comment line

// This is also a comment line

Displaying Multiple Posts on WordPress Home Page

By: Chad Bell
1. Find the file home.php

2. Open file in HTML text editor.

3. Find line

**** < ?php $the_query = new WP_Query(‘cat=-‘ .$catid. ‘&showposts=1&orderby=post_date&order=desc’); ****

and change ***&showposts=1*** to show more posts.

4. Save and refresh browser window.